Filed under: BROADCAST/CABLE, Feature | Tags: 30 Rock, Advertising, Alec Baldwin, Bob Dylan, Careerbuilder, Castrol, Huluwood, MacGruber, MacGyver, Pepsi, Pepsuber, Sports, Super Bowl, Super Bowl advertising, Teleflora, Terry Tate, will.i.am
SUPER BOWL 43: THE BEST OF TIMES AND THE WORST OF TIMES
Photo: Barton Silverman/The New York Times
For me, the Super Bowl is less about this (above) and more about this (below).
This year, I was even more excited for the ads as 2 of them were to be screened in 3D. But then, why did the commercial breaks come and go leaving me feeling like the day after a bad New Year’s party? Overall, this Super Bowl was a general dud in the ad department but a gleaming diamond in terms of the game. Even I, who generally spends the game wondering what the hell is going on, was screaming as The Steelers turned it all around in the final moments.
But back to the ads. There were some Rubik’s Cubes in the rough. I have to leave out the two 3D ads as my local CVS didn’t have the glasses. Shocker. Click here or on the Super Bowl ad image above to watch all of the ads from the Super Bowl and rate on Hulu.
Hulu: Alec in Huluwood
Alec Baldwin can do no wrong and his comedic genius comes through yet again in this spot. Baldwin takes you into the Hollywood sign for a rare look inside Huluwood. I think perhaps the spot was reaching a bit only at the end. Loving it, loving it, loving it, wha?!
Pepsi: Refresh Anthem
Way to stick it to Coke and tug at my heart strings simultaneously. And modeling your new logo after Obama’s campaign logo? Ingenious.
For an American population with general lack of focus, perhaps they thought the redundancy angle was a good one. But really, the repetition in this commercial just made me want to hurl my television out my 8th floor window. If you hate your job and this commercial, blame Careerbuilder. By far, the worst commercial of the night.
Teleflora: Talking Flowers
So, I’m trying to envision the marketing meeting where it was decided that this commercial was a good idea. Flowers = Feeling bad about myself. Genius. The flowers this woman receives berate her while all of her co-workers watch. Way to SUCK the fun out of Valentine’s Day Teleflora. Debbie Downer, party of one? Debbie Downer.
Castrol Oil: Edge Monkeys
One world: Creepy.
The Best of the Best
Terry Tate: Office Linebacker aired during the Super Bowl in 2003. This Reebok ad is still the best ad for me in terms of storyline. If you ask Reebok though, it wasn’t a success. Apart from being a hysterical commercial with a fantastic storyline, the ad lacked a direct call-to-action and ended up doing nothing for Reebok’s bottom line. Still, you kill the joe, you make some mo’. I pour one out for Terry Tate…
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Bon Jovi, Britney Spears, Facebook, Myspace, Roger Waters, TechCrunch, will.i.am, YouTube
ONLINE SERVICES/INTERACTIVE MEDIA
Britney Spears has just released her new album Circus exclusively on imeem, where you can stream the album in its entirety for free (you’ll also be able to embed the album playlist anywhere you’d like). The downloadable/physical version of the album won’t be available until December 2nd, but you can currently pre-order it through imeem and a number of other stores. (http://www.techcrunch.com/2008/11/24/britneys-back-new-album-circus-debuts-on-imeem 11/24)
Musicians and web celebrities gathered en masse for YouTube‘s first-ever live webcast on Saturday including Michael Buckley, will.i.am and of course Obama Girl. The concert attracted a less-than stellar 700,000 concurrent viewers at its peak according to a TechCrunch analysis of streaming partner Akamai’s active stream data. (MSN’s Live Earth concert reached more than 10 million during its last event, by comparison.) Incidentally Black Eyed Peas front man will.i.am will also appear in the next Live Earth concert on Dec. 7 at Andheri Sports Complex in Mumbai India, along with Bon Jovi, Roger Waters and a variety of Indian stars. (Cynopsis 11/24)
HBO Pay-Per-View has developed an innovative Facebook application to whip up excitement over the Dec. 6 boxing match between Oscar De La Hoya and Manny Pacquiao. The online app is called “Dream Fight,” and it allows Facebook users to do virtual battle in an online ring. TVWeek.com (11/21)
On Friday, judge Jeremy Fogel in San Jose, California, awarded Facebook $873 million in damages against Adam Guerbuez and Atlantis Blue Capital under the CAN-SPAM act. (Ruling embedded below). It is the largest award under the act ever granted, topping the $234 million award MySpace won against spammers last May. (http://www.techcrunch.com/2008/11/24/facebook-wins-an-873-million-judgment-against-spammers-that-it-will-never-collect 11/24)
Sony is set to announce a re-launch of video entertainment network site Crackle today, with a roll-out of a number of new web shows including sketches by L.A. comedy troupe “The Groundlings”, a video game show called “The Jace Hall Show” and a five-minute talk show dubbed “Anytime with Bob Kushell” hosted by a Hollywood writer. (http://www.techcrunch.com/2008/11/24/sonys-crackle-adding-web-shows-more-professional-content-comes-directly-to-the-web 11/24)
Virgin America invited celebrities and tech bloggers on a free flight to the YouTube concert to promote the beta launch of the Gogo WiFi Inflight internet service, scheduled to launch fleet-wide during the Q2 2009. The service will offer a 3.6 Mbps downstream connection and 1.8 Mbps up, charging $10 for flights under 3 hours and $13 for longer flights. (Cynopsis 11/24)
Filed under: Feature | Tags: Barack Obama, Black Eyed Peas, New Day, Politics, Ryan Phillippe, United States, will.i.am, Yes We Can
ONLINE VIDEO OF THE WEEK: A NEW DAY
It’s not often that a music video debuts on the Oprah Show but here is one of those cases. Will.i.am, rapper and member of the Black Eyed Peas, most notably offered up a celebrity-filled piece of viral video as inspired by the Barack Obama’s speech, Yes We Can. That piece of video, as uploaded by multiple sources has been viewed over 18 million times.
In response to the results of the election, Will.i.am has offered up a new music video entitled It’s a New Day. While not as thoughtful and inspired as Yes We Can, the song is motivational and catchy enough that I’ve listened to it on at least 9 occasions now since it was uploaded on Friday. Viewed over 260K times so far, it’s nice to see the passion for politics continues. . .so far.
Filed under: Feature | Tags: Amy Poehler, Barack Obama, Barack Obama presidential campaign 2008, Black Eyed Peas, John McCain, Sarah Palin, Saturday Night Live, Tina Fey, will.i.am
ELECTION SPECIAL: ONLINE VIDEO OF THE WEEK
Tomorrow we vote. But before that, let’s take a look back on the online video which defined the campaign. Here’s the Daily Marauder top 5 favorites. I did try to keep this list non partisan but unfortunately, I would have to lie to do it. Keep this in mind while watching.
One more thing and it’s just a small request. Don’t vote Republican or Democrat. Vote for the person who supports the issues you hold dear. Vote on y’all.
#1: Yes We Can
Watched by over 11 million people, this video features an all star cast and a song written by will.i.am from the Black Eyed Peas who was inspired by Barack Obama’s ‘Yes We Can’ speech. I teared up the first time and now, the 6th as well.
My favorite SNL moment from this season didn’t actually include Tina Fey. It was a lovely little rap ditty about Sarah Palin from the comic genius stylings of Amy Poehler.
#3: Tina Fey Debuts Sarah Palin
Tina Fey debuts her Sarah Palin impression with a speech alongside Hillary Clinton. Classic.
#4: Wassup 2008
Over eight years have rolled by and I almost forgot about the Wassup boys. Here they weigh in on the campaign and over 3 million people tune in to watch.
#5: Dear Mr. Obama
You may not agree with him. I surely don’t. But this video from an Iraqi soldier expressing his support for McCain has been viewed over 12 million times.