Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Bravo offers viewers a glimpse into the lives of rich, privileged teenagers residing in Manhattan with its new docu-series NYC Prep opening June 16 at 11p. NYC Prep chronicles the lives of six wealthy high school students who lead sophisticated yet pressure-filled lifestyles. Under the surface of exclusive parties, luxurious vacations and shopping sprees, there are college applications and high expectations for each of these teens. (Cynopsis 4/10)

Gossip Girl The Reality Show.

nyc-prep

Wednesday’s season premiere of Real World/Road Rules: The Duel 2 on MTV posted a 1.76 rating with P12-34 and averaged 1.78 million viewers. (Cynopsis 4/10)

Kids cable nets Cartoon Network and Disney XD, formerly Toon Disney, are adding more live-action fare to their production slates in hopes of attracting a larger audience of boys between the ages of 6 and 14, according to this report. “Animation as a genre channel seemed to be very limiting,” said Rich Ross, chief of Disney Channel Worldwide. “We had an opportunity to broaden our voice to get more kids, and certainly boys, by re-engineering what Toon Disney was.” USA TODAY (4/9)

MLB Network on Saturday night will add a new wrinkle to its programming strategy: live Saturday evening games. The move will allow the network, which already had scheduled 26 Thursday night telecasts, to double the number of games it will carry in its freshman season. TVWeek.com (4/9)

SCI FI Channel Battlestar Galactica fans and collectors will have one last chance to buy a piece of show memorabilia during a live auction weekend May 8-10. NBC Universal Television, DVD, Music and Consumer Products Group is partnering with Propworx to again offer more than 900 items from the show. Some of the items include: Admiral Adama’s desk chair, a full-size Viper Mark II ship and Lee Adama’s bomber jacket. The auction, with a portion of the proceeds benefiting United Way, will be held at the Pasadena Convention Center and a preview will be open to the public on May 7. The auction will also stream live at the Auction Network site at www.auctionnetwork.com , allowing fans to watch and bid in real time. For more information and to view the auction catalog, please visit www.battlestarprops.com. (Cynopsis 4/10)

Cable stocks rallied Thursday as the Dow Jones Industrial Average rose 246 points. Cablevision shares led the charge with an 8.6% increase, while Mediacom posted a 7.9% gain, Time Warner Cable rose 3.2% and Comcast increased 2.5%. Multichannel News (4/9)

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GAMING by Marauder
January 9, 2009, 12:05 PM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

The soon-to-launch Disney XD brand, which comprises a cable channel and a companion Web site that includes a social network and games, is aimed at the elusive viewing audience of boys ages 6 to 14. The channel is a rebranded version of Toon Disney; programming is expanding to include live-action shows, original movies, music and sports from sister-channel ESPN. Rich Ross, president of Disney Channels Worldwide, said, “We looked at the landscape and feel that girls are being served — if not superserved — and preschoolers are also well-served, but boys really haven’t been.” The Wall Street Journal (1/8)

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GAMING by Marauder
January 8, 2009, 12:05 PM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

The soon-to-launch Disney XD brand, which comprises a cable channel and a companion Web site that includes a social network and games, is aimed at the elusive viewing audience of boys ages 6 to 14. The channel is a rebranded version of Toon Disney; programming is expanding to include live-action shows, original movies, music and sports from sister-channel ESPN. Rich Ross, president of Disney Channels Worldwide, said, “We looked at the landscape and feel that girls are being served — if not superserved — and preschoolers are also well-served, but boys really haven’t been.” The Wall Street Journal (1/8)

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Oxygen drew its most viewers ever Tuesday night for the next-to-last episode of the Tori Spelling reality show, “Tori & Dean: Home Sweet Hollywood.” The show attracted 1.4 million viewers and was tops in its time slot among women 18 to 49. Reuters/The Hollywood Reporter (8/7) , Multichannel News (8/6)

Bravo’s season finale of Flipping Out Tuesday at 10p attracted 881,000 A18-49 viewers and nearly 1.3 million total viewers. The network’s premiere of real estate drama Million Dollar Listing following at 11p delivered 510,000 A18-49 viewers and 753,000 total viewers for its second season premiere. (Cynopsis 8/7(

Beginning in February, Toon Disney will be relaunched as Disney XD, a cable channel that will target 6- to 14-year-old boys with a steady diet of original series, movies and animation as well as sports-themed content developed with corporate cousin ESPN. The move has been top secret for about a year now, according to this report, as Disney tried to figure a way to attract more boys, who currently prefer Viacom’s Nickelodeon and Time Warner’s Cartoon Network. Los Angeles Times (free registration) (8/7)

In an investor call Wednesday, Time Warner CEO Jeff Bewkes focused on “old media,” confirming the split of the company’s AOL Internet-access and media units next year: “Our goal is to create, package and distribute high-quality, branded content across multiple platforms.” (http://news.cnet.com/8301-1023_3-10008350-93.html 8/6)

Shareholders of Discovery Holding Co. will vote Sept. 16 whether to make Discovery Communications a publicly traded company, according to SEC filings. Discovery Holdings currently owns two-thirds of Discovery Communications. Advance/Newhouse Programming Partnership owns the remaining one-third. The Wall Street Journal (subscription required) (8/7)

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