Daily Marauder


GAMING by Marauder

GAMING

VoxPop.TV, a site where users can build their own games and make money on them through advertising, is bringing in $1.5 million in a new round of funding led by Hearst Interactive Media. Time Inc.‘s Entertainment Weekly has used VoxPop’s platform to produce quizzes. (Iwantmedia 5/20, http://venturebeat.com/2009/05/19/voxpoptv-lands-15m-for-pop-culture-gaming/ 5/19)

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

In an effort to focus more sharply on “content creation” (or what nonsuits still like to call movies and television shows), Jeffrey L. Bewkes, who became chief executive of Time Warner in January, is whittling down the company’s many branches. It’s a makeover that will unravel about two decades’ worth of mergers that created the company in its current form, putting its trophy studio, Warner Brothers — as well as the ups and downs of moviemaking — more directly in Wall Street’s glare. (http://www.nytimes.com/2008/08/10/business/media/10warner.html?_r=1&scp=1&sq=holy%20cash%20cow,%20batman!&st=cse&oref=slogin 8/9)

TLC’s new reality home-makeover show has responded to the real estate and mortgage-lending crises by giving viewers practical advice on how to add value to their home before refinancing or selling. Real estate agent Kirsten Kemp Becker is the host of “Hope for Your Home,” which made its debut Saturday at 8:30 p.m. Eastern time. The Wall Street Journal (free content) (8/9)

IFC has struck a deal to become the exclusive TV home of online music site Pitchfork. Beginning Aug. 24, the network will begin running interstitial programming culled from Pitchfork’s portfolio of live performances, interviews, music videos and documentaries. Broadcasting & Cable (8/8)

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