Daily Marauder


PHYSICAL MEDIA, MEET SOCIAL MEDIA. FIREWORKS. by Marauder
February 21, 2012, 11:17 AM
Filed under: Feature | Tags: , , ,

Last week, I returned from 10 days on the east coast to the note above on my car asking if I’d like to sell. As it happens, that’s exactly what I want to do. I hadn’t had the chance yet to post the car on the obligatory online sites or social networks. I simply had one note from a stranger asking if I wanted to sell. So, of course, I turned to social media next posting the note on Instagram, Facebook and Twitter for my social networks to revel in the amazing timing and coincidence. As it turns out, another friend who saw the note on Facebook was also interested in buying my Jeep for his teenage son.

That afternoon, Kevin came by to test drive the car and offered to buy it immediately. Who knew selling a car would be this easy? The ease to purchase got me thinking about interplay between social media and physical media. In this case, the physical media left on my car, in the form of a note, posted to social media networks generated two potential buyers. Fascinating.

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At SXSW this March, I will be speaking on a panel entitled, “Are We Killing Social With Social?” taking a hard look at the ways in which social media can affect our physical relationships. Think back to a moment when a friend ignored your conversation to check in on Foursquare or post a picture on Instagram. While we fuel our social networks with content like programming a television network, we sometimes forget that physical interaction can solve the challenges before us.

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In my case of selling my car, the combination of physical and social led to the sale. Without the note on my car, I would have never posted on my social networks and my Facebook friend wouldn’t have taken interest in the Jeep. The note itself turned out to be an intrigue-driver demonstrating that the car was in good shape. A stranger had passed by and stopped to show interest, writing a note which served as a physical word-of-mouth review more powerful than a Facebook like.

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Of course, Kevin’s lack of punctuation and general affection for capitalization brought him to task on my Facebook page, but that aside, Kevin’s note helped sell my car. In short, physical media should not be sacrificed by the bedside of social media. Social media should serve as a springboard to empower our daily lives. I only fear that for some, the empowerment has turned to addiction and physical media and interaction are being ignored. Let’s face it — Without the note, would a link to the online posting of the car sale be as effective? Perhaps, but physical media sure helped in this case.



THANKSGIVING JUST GOT A BIT MORE SOCIAL by Marauder

THANKSGIVING JUST GOT A BIT MORE SOCIAL

Making the Tasty Treats

The first year my mother tried to make a turkey, she apparently over-stuffed the bird and a turkey powder keg blew a hole through the oven door exploding precious white meat all over the wall of our kitchen. Being that I had heard this story on numerous occasions, my first attempt at bird making was very well planned.

Here are a few sites to help get you started using language even the most beginner chef can understand. As an added bonus, after several years of trial-and-error, the Marauder kitchen recommends sage butter (and lots of it) underneath the skin. Also, when attempting to brine, soaking a bird in the crisper overnight is probably not the best idea…

How-Tos:

Videos to impress the giblets out of your friends:

Amazing recipes itemized by course:

Wine Pairing

Gary Vaynerchuk from Wine Library TV offers 12 wine selections to pair with the bird, a somewhat more difficult wine-pairing item.


Giving Thanks

Tweetsgiving


Last year, Epic Change launched Tweetsgiving raising $11,000 for charity in 48 hours. Those donations were used to build a classroom in Tanzania. How’s that for giving thanks? This year, the bar has been raised to $100,000. While many are returning for their third plate of stuffing, Tweetsgiving will be raising awareness across social networks from YouTube to Twitter asking users what they are thankful for. Follow @tweetsgiving on Twitter and tweet about what you’re thankful for from now until the 27th using the hashtag “#tweetsgiving” at the end of your tweet.


Socialvibe

Socialvibe donates to charity by marketing brands such as Kraft, Timberland, and Powerbar. Every time a brand is successfully marketed, charity benefits. At first, I thought this sounded a little sleazy. But really, marketers scream for your attention on a daily basis. At least in this case, charities benefit somewhere along the line.

Download the Thanksgiving Feast App to play. Every time you add a meal to the table, a real meal is provided through the UN World Food Programme.


Setting the Mood: Best Thanksgiving Song


Sure, this song is old but no has yet to top Adam Sandler on the joys of Thanksgiving.


Talking Tryptophan

Yet again this year, you can get your thanks on via many of your favorite social networks.

Get real-time cooking advice from the Butterball team either on their Twitter feed or Facebook page.

What to do when mom locks herself in the bathroom because your 35-year old brother insists on making fart noises at the table? Butterball may not have the answer for that one…

Get your spirit on with 23,000 of your other friends on the Thanksgiving fan page.


Mobile App Fun

iHost: Thanksgiving

Developed by a Rhode Islander (big-ups to my home state), iHost helps you get organized from menu, shopping list to budget. Their most recent update supposedly added recipes from local Newport, RI chefs. A little Rhode Island flavor has come to southern California. Very nice.

Chef’s Timer

If you’ve cooked with your iPhone in tow, as I always do, you know the device only has one timer. In most situations, that works just fine. But, what about situations where you have three side dishes and a turkey crammed into your tiny NYC oven while your friends stare at your assortment of tiny snacks in disdain? Yup…there’s an app for that.


Thanksgiving = Football

For those of you who know me, you understand why this comes last in the list. I know next to nothing about football. I do know that the grunting emanating from living rooms countrywide leads me to believe that you all care. This year, the NFL is offering a central portal for all 3 Thanksgiving games.


From Marauder’s home to yours, have a wonderful Thanksgiving.

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WINE SIPPING: TASTING ROOMS TO SOCIAL COMMUNITIES by Marauder

WINE SIPPING: TASTING ROOMS TO SOCIAL COMMUNITIES

Sideways

Today, being one year older, I head to my most favorite place on earth to taste some wine and turn off my phone. Five years ago, the movie Sideways released and a furor of wine tourists flourished to Los Olivos, Santa Barbara wine country.

I’ll head to my favorite winery, Rusack Vineyards, and like I always do, stand in their tasting room and gush over their Anacapa using such proverbial phrases as “awesome town” and “I dig it.”

Wine tasting is a tradition trending from the 14thcentury and onward. There are typically four stages in a wine tasting from appearance, smell, mouth feel, and finish.

But in the age of online media, wine tasting has evolved from the traditional tasting room experience to social communities of online wine-drinkers. Here are a few sites helping to transform the industry and introduce wine to a whole new generation.


Online Video

Wine Library TV

Gary Vaynerchuk, online entrepreneur, debuted the “Thunder Show” in 2006 attracting some 100,000 viewers per episode. Weekly online episodes attempt to deconstruct wine tasting and the entrenched associated wine lingo. I mean, when’s the last time you described a wine as tasting like “wet clay”?

In this, my favorite episode, Gary attempts to pair his favorite cereals with the proper wine. Riesling and Captain Crunch? Yes please.

Social Community

Corkd

Cork’d allows wine tasters an online tasting room experience. Rate and review wines that you’ve tasting creating a library of your wine tasting experience. Share your notes with friends to get your wine community on.

Twitter Search

Twitter Search Wine

While there are sites that aggregate wine tweets like Wine Twits, a simple Twitter search is usually by far more effective and interesting. As I soon plan to be holding a delightful Pinot in my hand, I figured a little Twitter search was in order. @Wine Bistro I’m on board. Let’s go tasting!

Apart from simple searches, some are taking the onslaught of Twitter communication to the tasting room itself. Instead of walking around the winery, pen in hand, now wine tasters can tweet their tasting notes. City Winery in NYC tried their hand at this concept just last week with their Spit & Twit event. Alex Baldwin, Marketing Director at City Winery tells me, “It was a very successful initial effort in connecting the online and offline worlds. Participation was very high during the event and afterwards. All of these things are experimental in the world of the unproven but overall we were very happy with the turn out.”

Wine Blogs

Dr Vino

There are several choices to choose from when looking for a good wine blog. Tyler Colman has a PhD in political science and is a wine educator at New York University and the University of Chicago. He has written about wine in many publications from The New York Times to Food & Wine. So, yes, he’s highly accredited. But simply, I like his blog better than the other highly rated wine blogs because he speaks in a manner in which the non-wine educated masses can understand. He also tends to run a visually driven site, which I firmly believe to be the best way to communicate.

So, I tip my glass to you. It’s time for me to go get my birthday party started. Hopefully, this doesn’t all end with me drinking from the spit bucket…

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ONLINE VIDEO OF THE WEEK: TWITTER WHORE by Marauder
October 10, 2008, 5:53 PM
Filed under: Feature | Tags: , , , , , , ,

ONLINE VIDEO OF THE WEEK: TWITTER WHORE

Recommended to me today by my favorite Angelino, Twitter Whore chronicles the life of one Twitter-obsessed girl.  I personally, abstain from Twitter much like I try to abstain from reading US Weekly. . .except on special occasions.

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