Filed under: Feature | Tags: Apple, Art Start, ASPCA, Bloomingdale, charity, Christmas and holiday season, Cystic fibrosis, Cystic Fibrosis Foundation, Goodsearch, goodsearch.com, goodshop, goodshop.com, holiday shopping, Retail, Shopping
HOLIDAY GIFTING WITH A LITTLE HEART: GOOD SHOP
Good Shop is a web site which helps you shop like you normally do, but with a little heart. Here’s an example. Let’s say you were looking for a fun holiday dress to wear to that company party to impress your Office Crush. Clearly, something short is in order.
Aqua Brocade Combo Dress from Bloomingdales
Buy this dress for the same price it’s listed at ($98) but donate to the charity of your choice at the same time.
So, now in this case, I would start by going to goodshop.com, entering in the store I’m looking for (Bloomingdales) and the charity I want to donate to (Art Start). I will then be re-directed to the Bloomingdale’s site to purchase the dress in the same way I always have: browse and order. In this case, 2% of that $98, has now been donated to my favorite charity: Art Start. Some retailers offer up to 30% of each purchase to the selected charity.
Easy. Breezy. Beautiful. With Heart.
In addition, retailers offer coupons to shoppers who shop through the site.
This holiday season, take an extra step, head to goodshop.com and feel good about yourself. More importantly, raise a little money for those who so need it.
The ASPCA has raised over $30K so far and the Cystic Fibrosis Foundation, a disease my cousin so sadly died from, has raised over $12K. These numbers are a culmination of money raised from this site goodshop.com as well as their corresponding search site goodsearch.com. Impressive for a few pennies donated here and there. It’s the Office Space strategy for charities…oh yah, and this one is legal.
But it’s an annoying extra step you say? Yes, I agree. It is an extra step. But in this case, it’s for a good cause. If you’ve ever volunteered your time for an AIDS Walk or a telemarketing drive, this takes way less time than that. Now, go get that cute little dress, make out with your office crush and think about all that money you donated to charity while you do the walk of shame.
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Filed under: Feature | Tags: Escalator, Keyboard, Music, Piano, Shopping, Stockholm, Sweden, Volkswagen
STAIRS VS. ESCALATOR: THE FUN THEORY IN MOTION
Check out this video from Stockholm encouraging folks to use the staircase rather than the escalator. How? It’s called the fun theory. By turning the staircase into a piano, 66% more people used the stairs rather than the lazy route. Score.
The interesting portion undiscovered until the end of the video is that this is part of a campaign of branded entertainment from VW under the umbrella of the Fun Theory. Over 6 million people have watched the video so far. At least from the perspective of video views, this is clearly a winner. Here’s my question to you, does it have positive effects for the brand?
Check out the other fun theory videos here.
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- The way to make people use the stairs rather than go electric: the piano (niklasblog.com)
- The Fun Theory: Volkswagen Turns Stairs Into Giant Piano & Creates World’s Deepest Trash Can (laughingsquid.com)
- Who Will Climb the Piano Stairs? (freakonomics.blogs.nytimes.com)
- Making it Fun To Take The Stairs (treehugger.com)
- Video: Volkswagen Launches ‘The Fun Theory’ Campaign (blogs.thecarconnection.com)
- The Fun Theory: Volkswagen Masters the Viral Video (mashable.com)
- These Piano Stairs Will Motivate Even The Laziest of You [Image Cache] (gizmodo.com)
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Filed under: BROADCAST/CABLE | Tags: Box Office, Colleges, Entertainment, Shopping, Sports, Tickets, Viacom, Video game
Viacom’s quarterly profit breezed past expectations as consumers set aside money worries to scoop up the new Beatles video game and buy tickets for box-office hits like “Transformers” and “G.I. Joe.” (Reuters 11/3)
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Filed under: Feature | Tags: Business and Economy, Communications, Consumer electronics, Mobile phone, Pyotr Ilyich Tchaikovsky, Ringtone, Shopping, Vodafone, WIRELESS
ONLINE VIDEO OF THE WEEK: MOBILE PHONE SYMPHONY
1,000 phones using 53 separate ringtones created Tchaikovsky’s 1812 overture. Simply brilliant. In essence, musician/producer Jol Mulholland recorded different sections (strings, percussion, etc) as separate ringtones on separate phones and then banded them back together. Pretty genius sh-t… The video was created as part of Vodafone NZ’s marketing efforts.
The Making Of Video
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- Tchaikovsky’s 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video) (engadget.com)
- Vodafone Symphonia played on 1000 phones with 53 different ringtones (textually.org)
- Amazing: Classical Music Piece Reconstructed With 1000 Phones [Video] (mashable.com)
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Filed under: GAMING | Tags: Console Platforms, Games, Halo 3, Los Angeles Times, Playstation 3, Shopping, Video game, Xbox 360
Game developers are maturing, which has prompted more support for creating games that children can enjoy, according to this analysis. “The cliche of game developers 20 years ago is that of socially inept young men who sleep under their desks,” said Billy Pidgeon, an analyst with IDC who worked as a game producer in the late 1980s and early 1990s. “Many of those have now climbed out from under their desks and started families.” Los Angeles Times (3/23)
February sales of video games and related hardware and accessories showed a 10% gain compared with a year ago, although total sales were down slightly from a gain of 13% in January. “The Xbox 360 realized its biggest nonholiday sales month, save for September 2007, when the ‘Halo 3‘ [video game] release brought in a large group of new owners,” NPD analyst Anita Frazier said. “Compared to last month [January], the PS3 realized the greatest month-over-month unit sales increase of all platforms.” InformationWeek (3/20) , Digital Trends (3/20)
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Filed under: GAMING | Tags: FETCH! with Ruff Ruffman, GAME, GameStop, History, Shopping, Toys and Games, Video game, Wordgirl
PBS Kids Go! expanded its video player capabilities to include new in-video gaming on pbskidsgo.org. In video games designed to foster learning comprehension among the site’s targeted 6-8 demo have been added to shows such as Arthur, Fetch! With Ruff Ruffman and Wordgirl. (Cynopsis 3/19)
Then there’s Mooch, which as build a peer-to-peer video game trading site just launched in public beta. Instead of exchanging used titles at their local GameStop for a fraction of the original price, users can enter a list of the games they have as well as the games they want and the site’s trading engine identifies potential trades based on the commensurate value of each title. The site is free to use during its beta but will require an annual $20 subscription fee upon launch. (Cynopsis 3/19)
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Filed under: Feature | Tags: Arts, Bodyart, Kentucky, New York City, Shopping, Studios, Tattoo, Times Square
BODY BRANDING: TATTOO NATE
Meet Nate. He wants to tattoo your company logo on his body.
Here’s the deal. Nate here is the proud new father of twin babies and decided to come up with a way to make extra money for their future. I can dig.
The dynamics of this project? Not so much.
He wants you to pay him $1 for the chance to have your logo imprinted on his body. He won’t make any decision via raffle UNTIL he has $1 million dollars in hand.
So, let’s discuss the obvious issues with this product. What if he NEVER raises the $1 million? What happens to your $1? No answers on that one.
What’s the size of the finished product? His site says no bigger than 2 inches high by 3 wide. But who decides?
Where does the logo live? It’s up to him. That’s like putting up a billboard with NO idea where in the US it will go. Could be Times Square NYC or could be Trigg County (middle of no where) Kentucky.
When I first started reading about his project, I thought it could be a really amazing art project using the human body as the ultimate canvass to display the art of consumerism. For example, he could have decided to tattoo an entire arm or two with several brands for a price. You may scoff, but you know there’s someone out there with the drive to do it. One tattoo, eh. Not that interesting. MULTIPLE tattoos covering a major portion of some area of the body? Now we’re talkin!
I say all this hoping that tattoonate decides to up the ante a little bit. This project could be MUCH more interesting…
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