Daily Marauder



Bravo’s “The Real Housewives of Atlanta” closed out its first season Tuesday night on a high note, attracting 2.21 million viewers and putting up a 2.02 household rating, according to Nielsen Media Research. The latest entrant in the “Real Housewives” franchise, “Atlanta” averaged more than 1.3 million viewers per episode throughout its freshman season. Multichannel News (11/19)


The legal catfight over Bravo’s “Project Runway” is expanding. Lifetime, which snagged the rights to the popular show from producer The Weinstein Co. only to be sued by NBC Universal and its Bravo network, is now countersuing all the involved parties in a federal court in Manhattan. Reuters (11/19)


Next Tuesday at 10p, Starz will premiere a new series exploring the links between Hollywood and the fashion industry with Starz Inside: Fashion in Film. The series will reveal how integral fashion is to celebrities and a movie’s story and how fashions on the silver screen translate to the pages of fashion magazines. (Cynopsis 11/20)

A&E Network slated the premiere of its original scripted drama series The Beast, starring Patrick Swayze and Travis Fimmel for January 15 at 10p. The series is about Swayze, a hard-core veteran FBI agent, who works with a rookie partner (Fimmel) teaching him his unorthodox agent skills. (Cynopsis 11/20)

Beginning today, Time Warner Cable is adding a total of 24 high-definition channels in the Los Angeles area. The addition of cable heavyweights such as HBO, Showtime, Cartoon Network and Animal Planet brings the company’s HD offerings in most areas to more than 60 channels. Multichannel News (11/19)

Reblog this post [with Zemanta]



The third-season premiere of “Hannah Montana” on Sunday pulled in 5.5 million viewers, about 2 million more than the number of people who tuned in for the beginning of the show’s second season and its highest viewership draw in more than a year. According to Nielsen Media Research, the show, starring Miley Cyrus, attracted 2.6 million 6- to 11-year-olds and 2.4 million 9- to 14-year-olds. Multichannel News (11/4)


RCN’s “Project Analog Crush” — the all-digital service the company has been rolling out in its systems around the country — helped the cable provider add 3,000 new video customers and 31,000 revenue-generating units in the third quarter. Overall, RCN posted revenue of $187 million during the period, a 20% year-over-year increase. CED Magazine (11/2008) , OneTRAK (11/4)

Lawyers representing NBC Universal and Bravo have asked a U.S. District Court judge to send the “Project Runway” lawsuit back to the New York State Supreme Court, where it was originally filed. NBCU filed the suit against The Weinstein Co. for moving the show from Bravo to Lifetime Television without giving NBCU right of first refusal. Multichannel News (11/4)

Reblog this post [with Zemanta]



E! announced a season two renewal for the 30m reality series Denise Richards. New episodes will begin production early next year and will follow the actress as she gets into physical shape for movies, pilots and other acting projects all the while surrounded by her supportive family and friends. (Cynopsis 10/30)

Sci Fi Channel is developing a new reality series with a working title of “GameQuest,” in which 12 top-notch video gamers battle one another’s best scores to win prizes, including $100,000. The show is scheduled to debut in the first quarter of 2009. Reuters/The Hollywood Reporter (10/30)

Nickelodeon on Nov. 8 will premiere “True Jackson, VP,” a comedy starring 15-year-old Keke Palmer as a girl who serendipitously becomes a top design executive at a major fashion company. The show should get plenty of sampling: Its lead-in that night will be the new “iCarly” movie, “iGo to Japan.” TVWeek.com (10/29)

A strong third-quarter showing by Scripps Networks Interactive‘s Food Network pushed SNI’s Lifestyle Media channels — which also include HGTV, Fine Living and DIY — to $144 million in profit, 5.1% higher than the comparable period in 2007. According to Nielsen Media Research, the Food Network averaged about 900,000 viewers each night in prime time during the period, a high-water mark for the 15-year-old channel. Mediaweek (10/29) , Variety (10/29)

Several U.S. Senators, headed by Arlen Specter (R-PA) delivered a letter to Roger Goodell, NFL commissioner late Tuesday, calling out the League for airing specific games only on the NFL Network starting November 6 and saying the NFL Network is showing an “interest in moving toward a pay television model.” In response to the Senator’s letter, the NFL Network issued a statement assuring Sen. Specter of its goal to provide NFL games to a national audience. (Cynopsis 10/30)

A&E Network introduces a new reality crime show with Manhunters: Fugitive Task Force premieres December 9 at 10p. Viewers will follow agents of the U.S. Marshals Fugitive Task Force NY/NJ Division based in New York City as they ferret out the most violent criminals. (Cynopsis 10/30)

VH1 Classic debuts a new series taking a look at the heavy metal music genre over the last 40 years. The Metal Show opens November 15 at 11p, and features three hosts  Eddie Trunk, Jim Florentine and Don Jamieson as well as special guests who will all debate about which bands remain on top of the pack and which have gone by the wayside. (Cynopsis 10/30)

Millennials are more likely than baby boomers to use DVRs, watch TV outside the home, switch channels during prime-time commercials and watch programs with other people, according to a new Knowledge Networks study. Use of DVRs has increased from 27% in 2004 to its current 38%, with 48% of the survey respondents indicating they turn on the TV when they intend to watch a particular show. TVWeek.com (10/29)

Reblog this post [with Zemanta]



There seems to be no stopping the “absorbent and yellow and porous” one. A half-hour special episode of “SpongeBob SquarePants” on Nickelodeon on Oct. 13 attracted a whopping 7.7 million viewers, according to Nielsen Media Research, including 4.1 million in the 2-to-11 age group, 2.7 million in the 6-to-11 segment and 2.3 million in the 9-to-14 demo. Mediaweek (10/15)

TLC’s fourth season premiere of Little People, Big World Monday at 8p attracted 1.1 million A25-54; 742,000 W25-54; 713,000 W18-49; as well as 2.3 million total viewers. (Cynopsis 10/16)

CBS handed out a full season order for frosh drama The Mentalist starring Simon Baker. So far The Mentalist has averaged a 3.8/9 with A18-49 and a 5.3/12 with A25-54 in its Tuesday 9p time slot. (Cynopsis 10/16)

NBC okayed three additional scripts for midseason drama Medium, writes THR. NBC may add the series to its schedule before the end of the year instead of waiting until 1st Qtr. (Cynopsis 10/16)

ABC is moving forward on four more scripts for Eli Stone produced by ABC Studios, says THR. (Cynopsis 10/16)

VH1 brings back Best Week Ever, the 30m series parody of pop culture topics, for a new season beginning October 24 at 11p. Paul F. Tompkins joins the ensemble cast as host. (Cynopsis 10/16)

If you’ve ever wondered who would win in a fight between Genghis Khan’s Mongols and Nordic Vikings, you might want to check out “Deadliest Warrior,” a computer-generated series being developed for Spike TV that will feature imaginary battles between historic figures. The testosterone-laden network is also developing a series to be called “Surviving Disaster,” which will serve up advice on how to survive day-wreckers such as earthquakes, plane crashes and bioterrorism attacks. Variety (10/15)

Fox Business News celebrated its one-year anniversary Wednesday. The Roger Ailes-led network is now in about 43 million homes and soon will be adding to that total, thanks to new carriage pacts with U.S. Cable and Insight Communications, which will bring FBN to places such as Columbus, Ohio, and Louisville, Ky. Multichannel News (10/15)

MTV is giving rapper mogul 50 Cent his own show, 50 Cent: The Money and the Power, a reality competition series designed to teach aspiring entrepreneurs how to build their own business. The series opens November 6 at 10p and follows 14 contestants as they maneuver through business challenges while living together in a Brooklyn warehouse called Camp Curtis. 50 Cent will be actively involved in working with the contestants and narrowing the field down to one who wins $100,000. (Cynopsis 10/16)

Major League Baseball said FOX could move the start time of the World Series Game 6 back by 15 minutes on October 29, allowing for a half-hour time buy from Sen. Barack Obama’s presidential campaign. Last week, the Obama campaign bought 30 live minutes on the same night from CBS and NBC, wanting to lock in FOX as well. The potential World Series Game 6 would then begin at 835p. (Cynopsis 10/16)

A recession could boost traditional media’s control over the digital media ecosystem by giving it an opportunity to buy smaller upstarts or watch them get crushed. Advertisers are shying away from “experimental” platforms, which could hurt the likes of Facebook but maybe not “old” media. (http://www.forbes.com/business/2008/10/15/internet-media-advertising-biz-media-cx_jea_1015ads.html 10/15)

Comcast subscribers in Denver and Chicago as early as next week will have the opportunity to buy two Panasonic TV models that come equipped with tru2way technology. The television sets — the 42-inch Viera TH-42PZ80Q and the 50-inch Viera TH-50PZ80Q — will take advantage of tru2way interactivity, including video on demand without the use of a set-top box. Light Reading (10/15)

If the transition to digital TV were to happen today, one out of every 12 U.S. homes would not be ready, according to a new study from the Nielsen Co. The study also found that less affluent households, those with incomes below $25,000, are five times more likely to be unprepared for the transition than those earning more than $75,000. TVWeek.com (10/15)

Reblog this post [with Zemanta]



Fringe is in the mainstream as FOX picked up nine additional episodes of the thriller, taking the series to a full season order. Thus far, Fringe has won in its weekly Tuesday 9p time slot as evidenced by results on September 30 among A18-49 viewers at 4.3/11 and drawing in 10.0 million total viewers. (Cynopsis 10/3)

Showtime’s Dexter nailed 1.2 million viewers for its third season debut last Sunday at 9p. Following on Showtime the comedy Californication at 10p averaged 522,000 total viewers for its season premiere. (Cynopsis 10/3)

The network, which is in its first year, passed a major milestone Monday afternoon when it logged 81,000 viewers. It was the first time Fox Business had attracted a large enough audience to garner analysis from Nielsen Media Research. The New York Times (10/2)

NBC will open its new reality dating show Momma’s Boys on October 29 at 9p. Over six weeks, the series from Ryan Seacrest Productions and Glassman Media will watch as three overbearing mothers help their sons sift through 32 single women, finding one for each that makes the mommas and the sons happy. (Cynopsis 10/3)

The MLB Network will debut Jan. 1 with programming dedicated to the sport. The network will be headed by Tony Petitti, a veteran of CBS Sports. The New York Times (10/2)

The network is working on a series based on “Red Mars,” Kim Stanley Robinson’s fictional account of the planet’s first pioneers. Jonathan Hensleigh, whose credits include “Armageddon,” will write and co-produce the series. The Hollywood Reporter (10/3)

ESPN, which bought North American Sports Network last year, will debut a makeover in February that will align the NASN with its parent brand. The network telecasts a variety of sports programming to Mexico, Europe and the Middle East. MediaPost Communications (10/2)

Now that they both are owned by Cablevision Systems, IFC and Sundance are coordinating their content in hopes of expanding their reach. IFC is tailoring its programming for young men, while Sundance is focusing on older “thought leaders.” The Wall Street Journal (10/3)

Although viewers who watch NBC’s “Heroes” on a DVR didn’t have as high an ad recall as those who watched the show live, they remembered the commercials and identified brands at twice the expected level, even though they fast-forwarded through the spots without sound, according to a neuromarketing study for the network by Innerscope Research. “Our conclusion was that people don’t skip ads,” said Carl Marci, co-founder and CEO of Innerscope Research. “They’re just processing them differently.” LiveScience.com (10/2)

Reblog this post [with Zemanta]



More than 37 million people on Wednesday night watched Alaska Gov. Sarah Palin accept the nomination of vice president at the Republican National Convention, according to Nielsen Media Research. Fox News Channel, with 9.2 million viewers during the speech, pulled in the biggest audience. Broadcasting & Cable (9/4)

Richard Branson’s Virgin America airline and HBO have created a high-flying marketing partnership around the cable network’s “Entourage” series, which on Sunday debuts its fifth season. HBO on Thursday sponsored the airline’s first flight from New York’s JFK airport to McCarran International in Las Vegas, and the on-board entertainment was — naturally — a sneak peek of the comedy’s new season premiere episode. Advertising Age (9/4)

The Tuesday night premiere of the final season of The Shield on FX drew in 2.1 million viewers, down a bit from the April 2007 premiere of season #6 with 2.2 million. Sons of Anarchy debuted on FX Wednesday night at 10p (opposite the RNC coverage) and it drew 2.5 million total viewers with 1.5 million A18-49. (Cynopsis 9.5)

Wednesday night’s two-hour season premiere of America‘s Next Top Model on The CW at 8p pulled in a 3.0/9 among W18-34; a 2.9/9 with females 12-34 and a 2.8/10 with female teens. (Cynopsis 9.5)

SCI FI Channel’s season opener of Ghost Hunters Wednesday at 9p drew in 1.7 million viewers for both A18-49 and A25-54 and 2.7 million total viewers. Following at 10p, Destination Truth debuted with 995,000 A25-54 viewers, 977,000 A18-49 viewers and 1.7 million total viewers. (Cynopsis 9.5)

The Weather Channel swept up approximately 65 million unduplicated viewers during three days of Hurricane Gustav coverage from last Saturday through Monday. According to Nielsen/NPower, TWC reached the highest cume of any cable TV network for this period. (Cynopsis 9.5)

Home-shopping cable channel QVC is preparing to pull out all the stops in its coverage of New York’s Fashion Week, which debuts Monday. Among the highlights: QVC will offer live coverage of the festivities, behind-the-scenes peeks at its own coverage and live blogging at QVC.com. Multichannel News (9/4)

Reblog this post [with Zemanta]



A lot of people were waiting for the Season Two premiere of AMC hit “Mad Men” on Sunday night … about 1.95 million of them, according to Nielsen Media Research’s fast nationals data. The show, about advertising in the 1960s, attracted young and old alike: 996,000 adults 25 to 54 tuned in, and 955,000 viewers 18 to 49 watched the show. Los Angeles Times (free registration) (7/28) , Mediaweek (7/28)

Nick at Nite, Nickelodeon‘s prime-time and overnight block, gained more than 400,000 viewers during the second quarter. The ratings rebound, according to this article, is in no small part due to programming decisions at the channel that have replaced golden oldies such as “I Love Lucy” with more contemporary offerings such as “The George Lopez Show.” The New York Times (7/29)

Building on the success of “The George Lopez Show,” Nick at Nite is adding more original programs to attract viewers whose parents were weaned on Nickelodeon. Among the new shows is “Glenn Martin D.D.S.,” an animated family comedy show about a dentist who takes his family on a cross-country trip.

MGM has launched THIS TV network, a 24/7 ad supported linear channel designed for the US broadcast marketplace and available to local broadcasters as a turn-key solution for generating revenue in the digital arena. MGM is targeting the local broadcasters newfound digital channels which will become a significant priority when the analog transmissions are turned off in February 2009. (Cynopsis 7/29)

Cox Communications said that triple-play subscribers were up 17% in the second quarter of this year and that HD customers had risen almost 50%, compared with the same period a year earlier. The privately held company does not reveal specific quarterly earnings figures, but CEO Pat Esser predicted that revenue from commercial services in 2010 would hit $1 billion. OneTRAK (7/28)

Zemanta Pixie


Get every new post delivered to your Inbox.