Daily Marauder


INAUGURATION 2.0: OBAMA KICKS IT NEW SCHOOL by Marauder
January 14, 2009, 12:47 PM
Filed under: Feature | Tags: , , , , , , ,

INAUGURATION 2.0: OBAMA KICKS IT NEW SCHOOL

change-obama

So in true Obama interweb style, the inaugural events have been promoted with the kind of digital fervor this little blogstress looks forward to. And if you want Shepard Fairey’s newest limited edition Obama poster (above), click on the image for a link to the site. Buy it there for $20 which is a whole lot less than the $100 on other sites.

And now, I bring you Obamania 2.0:

Online

inaugural-ball

Can’t get tickets to the ball? Can’t get a flight to DC for less than $1000? (I just did a search on Orbitz from LA to DC and couldn’t find anything less than $1,200) Watch the ball online for the first time in presidential history. I love these first time presidential digital moments. If I had a child, this could be as exciting as witnessing the first steps.

On top of watching the ball live, you can watch the inauguration itself on the 20th in several places:

inauguration-cnn-facebook

  • CNN.com & Facebook (above) à So far, this is the most comprehensive online offering I’ve found. Coverage begins at 8AM EST and continues through the swearing-in ceremony at 12PM EST
  • CBSnews.com & Cnet.com


And finally, HBO is bringing you on-air and online access to the pre-inauguration concert on Sunday.  Viewers can watch online live at 2:30 or at 7.  Or watch on air for the full screen experience.

we-are-one


Mobile

mobile-obama

Get continuous mobile updates on your cell.


Or…

Watch the inauguration via iPhone with uStream’s upcoming launching application to be live 1/20 in time for the inauguration itself.

ustream

Or…

Download the Point About Inauguration iPhone app to stay on top of events in the DC area if you’re making the trip.  This location-based app gives you some generic features like a countdown to the inauguration and your distance from the steps of the inauguration.  But more useful will be metro and parking garage locations, Wi-fi hot spots, and Zagat guide.  For the out-of-towner like me, it’s my in-the-know-DC-best-friend in my pocket.

point

In Theatres

theatres-obama

MSNBC will be bringing inaugural Obamania to a big screen near you. 27 theatres around the country will be providing MNBC’s new coverage on the big screen from 11a – 3:30 ET capturing the inauguration and the parade. Free tickets are available here.


Coffee Shops (seriously…)

obama-bucks

On top of broadcasting to movie theatres, MSNBC will be simulcasting to 650 Starbucks’ in New York, San Francisco and Seattle. Inauguration with your tall non-fat latte? No problem.

Obamania 2.0 = Democracy

Or at least a better version of it than the one we’re used to. If democracy is rule by an entire people, then empowering those people with information to this degree with push us that much closer. This much passion in our government not only instills pride but pushes all of us to move in a better direction. I can’t wait for those Freakanomic guys to some day write about the economic effect.

We at Daily Marauder will be in DC next week for the inauguration. It’s nice to know that all of you will be with us.

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BROADCAST/CABLE by Marauder

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The Golden Globes award ceremony reeled in the big stars, but not much of a television audience. Sunday’s awards ceremony on NBC averaged 14.6 million viewers, the second-lowest TV audience since 1995. For the last telecast of the ceremony, in 2007, the audience was 20 million. (Iwantmedia 1/13, http://www.reuters.com/article/industryNews/idUSTRE50B7OH20090113 1/12)

globes

MTV is hosting its own “Youth Inaugural Ball” on January 20, 2009 at 10pm ET/7pm PT to help parlay the impressive youth turnout on election day into continued interest in national and local community service. The show, which will be broadcast live across all MTV platforms in the U.S. including MTV, MTV.com, MTV2, MTV Tr3s, mtvU, MTV Hits, MTV Jams and MTV Mobile, will feature live remarks from newly inaugurated President Obama as well as performances from an all-star cast of performance artists. (Cynopsis 1/13)

Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel’s inaugural coverage in 27 movie theaters across America. Free tickets are being handed out via MSNBC.com to see the inauguration and parade. (Iwantmedia 1/13, http://www.hollywoodreporter.com/hr/content_display/television/news/e3i64ab5b30222e725f847b60a34904d5fb 1/12)

obama1

Showtime is employing what it calls a “digital sampling strategy” to whip up excitement around the premiere Sunday of the Steven Spielberg-produced “United States of Tara.” Besides TV, the premiere episode will be available on more than 100 Web sites, in theaters in 25 markets, on mobile-phone platforms and other content avenues. MediaPost Communications (1/12)

Just watched the first episode from one of their 100 web sites and was entranced.  The personalities are so engaging that you forget the original character at some point.  Check it out here in refreshingly amazing quality video.

tara1

“Stargate Atlantis” and “Sanctuary,” two Sci Fi Channel shows, ended their series and season runs, respectively, on high notes. The series finale of “Atlantis” on Friday attracted about 2 million viewers and earned a 1.5 household rating; the first-season closer of “Sanctuary” also pulled in about 2 million people, but put up a 1.6 rating mark. TVWeek.com (1/12)

atlantis

NBC says it has sold about 90% of its available advertising inventory for Super Bowl XLIII, leaving between eight and 10 of the 67 available spots up for grabs, at a going rate of $3 million a pop. NBC is expected to break Fox’s record ad haul of $186.3 million. (Iwantmedia 1/13,http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3ice058ab1756ad165816dd4f4733bfa74 1/11)

NBC is adding another legal show to its development slate, per THR, as the network gave a script commitment for a 30m comedy Barely Legal based on the true story of Kathleen Holtz who became the youngest person, at age 18, to pass the bar in California. The role of Kathleen will be played by Hilary Duff and Rob Morrow, who developed the project through his company Bits and Pieces Productions will executive produce; Universal Media Studios will produce. (Cynopsis 1/13)

Starz has extended a content deal with Sony Pictures Entertainment for exclusive rights to the company’s films as well as behind-the-scenes footage and interviews with the movies’ stars. The extension keeps the companies’ previous pact, which is set to expire in 2013, in place into the latter part of the next decade. Multichannel News (1/12) , Variety (1/12)

TNT has ordered 10 episodes of Ray Romano’s “Men of a Certain Age,” a buddy comedy that also will star Andre Braugher and Scott Bakula. The show, Romano’s first since “Everybody Loves Raymond,” is expected to premiere later this year. The Hollywood Reporter (1/12)

“Harper’s Island,” a new CBS murder mystery from the creators of YouTube hit “lonelygirl15,” isn’t just coming to television. The new series, premiering this spring, will be presented as a multi-platform interactive program with portions airing online and on mobile devices. (Iwantmedia 1/13, http://www.broadcastingcable.com/article/CA6629251.html 1/13)

IPTV service AT&T U-verse added NHL Network and NHL Network HD to its channel lineup. (Cynopsis 1/13)

Discovery is expanding its portfolio of HD networks with the launch of Animal Planet HD. (Cynopsis 1/13)

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BROADCAST/CABLE by Marauder

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Nielsen reports the total estimated viewers for the live Vice Presidential Debate between candidates Gov. Sarah Palin and Sen. Joseph Biden last Thursday from 9-1030p reached 69.9 million. Nielsen’s combined total viewer number includes 11 networks: ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC-America, CNBC, CNN, FOX News Channel and MSNBC. ABC topped the list with 13.1 million viewers, followed by NBC at 12.8 million, while CBS and FOX News Channel tied at 11.1 million each, with CNN delivering 10.7 million and MSNBC at 4.4 million. (Cynopsis 10/6)

Sundance Channel okayed a new original series featuring Keith Johnson, the antiques buyer for retailer Anthropologie. With eight 30m episodes, Man Shops Globe (wt) will travel with Keith as he scours the flea markets in Paris to remote villages in countries such as India looking for unique finds. (Cynopsis 10/6)

AMC introduces a new series in development called Red Mars about the first humans living in a colony on the Red Planet. The series is based on the sci-fi novel Red Mars by Kim Stanley Robinson. (Cynopsis 10/6)

NBC has picked up a script called ICE which stands for Immigrations and Customs Enforcement, a division of Homeland Security, from exec producers Antoine Fuqua, Michael De Luca and writer Matthew Carnahan, reports Variety. (Cynopsis 10/6)

Time Warner Cable is asking the FCC to lift pricing regulations in Manhattan that were adopted in 1992. It argues that the introduction of Verizon Communications‘ FiOS meets the standard set by Congress to allow the end of price caps for cable service when competition increased. “According to [Verizon's Manhattan] franchise, Verizon has already completed construction in a large portion of Manhattan, specifically passing 98% of all single-family homes and 57% of all multiple-dwelling units,” Time Warner Cable said. Multichannel News (10/3)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

The NBA is in negotiations to offer live streaming of local market games in time for the 2008-09 season, according to Sports Business Journal. Each team will get to choose how to manage video streaming, interactive TV and VOD telecasts of their games within their local markets by using geo-targeted blocking technology to prohibit out-of-market streaming. ITV applications are expected to include real-time scores and statistics, polling and multiple camera angles. VOD services will include replayed games and highlights packages. Getting all the various cable and satellite regional sports network rights holders to sign off on the plan will be quite a challenge. But it may be more plausible now given what the industry has learned about broadband coverage of events being additive rather than cannibalistic. (Cynopsis 8/19)

Buzz, Yahoo’s Digg-like effort to leverage reader gestures and third party content in determining the most popular news, removes it’s barriers to entry yesterday. (http://www.techcrunch.com/2008/08/18/yahoo-buzz-opens-to-everyone 8/18)

Google is opening a Web site, freetheairwaves.com, to lobby U.S. regulators to free up unused television airwaves to help spur “a revolution” in wireless Internet services. CBS, ABC and other broadcasters oppose the plan, claiming it could interfere with free, over-the-air TV. (Iwantmedia 8/19, http://www.bloomberg.com/apps/news?pid=20601204&sid=azWBUyj09q88 8/18)

News divisions continue to adjust their social networking strategies as they chase young politicos down on their favorite online hangouts. ABC News removed its U.S. Politics Facebook app and is preparing to launch a new project in the coming weeks while CNN and MSNBC are overhauling their presence on Facebook, notes B&C. Fox News is also preparing to update its Facebook page instead of turning to its sister site MySpace, reports The NYTimes. (Facebook users are “a little older and a little more sophisticated,” a Fox News executive is quoted as saying.) The new Fox News app will feature a video player allowing users to create shareable playlists and post their own videos. (Cynopsis 8/19)

To promote the release of season 2 of Dexter on DVD today Showtime launched a series of Rorschach-style inkblot tests to allow users to test whether or not they have the propensity to kill someone. (Cynopsis 8/19)

Fox International Channels is unveiling Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community. This launch marks the first time FIC has opened a domestic site. Biensimple has “potential for evolving into a social network,” says FIC exec Emiliano Saccone. (Iwantmedia 8/19, http://www.adweek.com/aw/content_display/news/digital/e3i4c1e510d6bb05d0d47429f35fdc5c0bc 8/18)

Social media start-up KickApps struck a new partnership with CDN Akamai to integrate the KickApps video player with the Akamai’s Stream OS video management system creating an out-of-the-box video solution for web publishers. KickApps’ drag-and-drop interface allows publishers to create, manage and program an unlimited number of custom online video players with a range of social media features. Akamai’s management system automates syndication and back end functions. (Cynopsis 8/19)

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BROADCAST/CABLE by Marauder

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Tim Russert, 58, moderator of NBC’s Meet the Press and the network’s Washington Bureau Chief died of a sudden heart attack last Friday.  Tim began as moderator of Meet the Press in 1991 and led the show longer than any other person in the show’s 60-year history. (Cynopsis 6/16)

I have been a loyal Meet the Press fan for years.  I sat down last night, Meet the Press mug in hand, and watched the retrospective from Sunday morning’s show in sadness.  To a reporter who always asked the uncomfortable questions in the search of truth behind the politics, I raise my mug.  FAVORITE Meet the Press moment: Russert asked President Bush whether the war in Iraq was a war of necessity or a war of choice.  Bush stumbled a bit but eventually answered the question (necessity).  In the first moment after the question, you can clearly see a mixture of fear and uncertainty wash over the president’s face.  Here is where Russert made politicians human.  Click below for a slideshow brought to you by the New York Times.

Next, speculation abounds about who will take Tim’s seat as moderator of Meet the Press, especially as the November presidential election looms closer. On the short list, those named in various reports include MSNBC’s Chris Matthews, David Gregory and Joe Scarborough. (Cynopsis 6/16)

NBC Universal has confirmed that it is the sole negotiator, along with private-equity partners Blackstone Group and Bain Capital, for Landmark Communications’ The Weather Channel. NBCU is reportedly looking to nab the channel for about $3 billion, a much lower price than the $5 billion sought by Landmark. Time Warner withdrew from the hunt for The Weather Channel on Friday. (Financial News Online 6/16, The New York Times 6/14, Los Angeles Times 6/14)

HBO has a Latino-themed drama in the works titled Palladium from screenwriter Franc Reyes, according to THR. The one-hour project will be set inside a posh nightclub in New York where the owner has a volatile relationship with his son. Franc is writer and executive producer and if a pilot is ordered will also direct. (Cynopsis 6/16)

20th Century Fox TV made a first-look pact with Jason Bateman to develop television series in addition to producing and directing projects. The terms give 20th TV first dibs on anything Jason develops under his production banner, F+A Productions. (Cynopsis 6/16)

Two series are in the works for AMC’s 2009 season as the cable network looks to follow the success of original shows “Mad Men” and “Breaking Bad.” The exploits of a 1920s magician inspire “Carter Beats the Devil,” while “Ice” takes on the domestic drama of New York City diamond sellers. (Variety 6/15)

Rabid Jericho fans are at it again trying to whip up support for the ill-fated show. This time a group called the Jericho Rangers is pushing to get the show brought back on cable or online. Fans have pooled their resources for a slickly-produced TV spot that will air in LA-based Time Warner cable homes some 200 times during the 3rd week of June. (Cynopsis 6/16)

Pretty impressive. . .

Sony Pictures Television (SPT) secured the rights to co-produce and distribute Dr. Oz, the newest project from Harpo Productions. Another “spinoff talent” from The Oprah Winfrey Show, Dr. Mehmet Oz has appeared on Oprah and Discovery Communications programs many times and his own show will launch in 2009. (Cynopsis 6/16)

NBC moved up its series debut of Celebrity Family Feud to June 24 at 8p. The opening episode will feature a match between rapper/actor Ice T and his family versus Joan and Melissa Rivers and family, followed by singer/actress Raven-Symone and family squaring off against Wayne Newton and family. (Cynopsis 6/16)

Bravo’s first-ever The A-List Awards show hosted by Kathy Griffin aired Thursday night (10p) and drew in 663,000 A18-49 viewers and 1.1 million total viewers. The A-List Red Carpet Preview Special (830p) which aired for 30 minutes and hosted by Tim Gunn attracted 359,000 A18-49 viewers and 533,000 total viewers. In between these two, the fourth season of Kathy Griffin: My Life on The D-List (9p) debuted with 569,000 A18-49 viewers and 928,000 total viewers. The series moves to its regular time slot of Thursdays at 10p starting this week. (Cynopsis 6/16)

Comcast and Big Ten Network are expected to announce an end to their long-standing programming dispute this week, after the companies have reportedly hammered out a truce. If a partnership is announced, BTN’s reach will be extended from 30 million homes to 55 million. (Chicago Tribune 6/15)

Canoe Ventures, the new venture set up by U.S. cable giants to build the next generation of cable-TV advertising, plans to sell its technology platform to cable programmers, who will in turn resell ad inventory to marketers. “We’re half tech company,” says CEO David Verklin. (Iwantmedia 6/16, http://www.multichannel.com/article/CA6570402.html 6/15)

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BROADCAST/CABLE by Marauder

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Jeff Bewkes, Barry Diller, Jerry Yang and other big players in media and technology don’t appear to possess a clear crystal ball on the future of the media world, writes Jon Fine. Rupert Murdoch withdrew his bid for Tribune’s Newsday because, he says, “I got scared.” (Iwantmedia 6/6, http://www.businessweek.com/magazine/content/08_24/b4088099687791.htm 6/5)

Diller sees passive story consumption making way for interactivity

Asa Mathat/AllThingsD.com


Sen. Barack Obama, the presumptive Democratic candidate for president, had a lot to celebrate Tuesday night, and so did CNN. The cable news net outperformed rivals MSNBC and Fox News Channel by averaging 3.52 million total viewers in prime time on the last night of the long primary march. (Mediaweek 6/5)

The country’s growing Hispanic population — and the broader appeal of soccer among all demographic groups — has made the sport a top priority for ESPN, according to this report. And the cable sports net, which holds the rights to the men’s and women’s World Cups through 2014, will demonstrate its interest by covering 31 matches of soccer’s European Championship this year. (The Boston Globe/Associated Press 6/5)

Former child actor Danny Bonaduce, former basketball star Dennis Rodman and former Playboy playmate Nikki Ziering are among the celebs who have signed up to participate in CMT’s upcoming “Hulk Hogan’s Celebrity Championship Wrestling.” The show is currently in production and is expected to debut this fall. (The Hollywood Reporter 6/6)

It appears the final tally in sales will be only a few hundred million short of the $9 billion total from last year, as there were more dollars in play from larger advertisers than originally expected. Earlier this week, it had been predicted the networks would come in -14% in total sales compared to 2007. NBC finished its sales yesterday netting about $1.9 billion and getting a 5%-7% rate increase in CPMs for its 80% of inventory sold. Projected CPM rate increase ranges for the other networks are: +9% to +10% for FOX; +8% to +10% for ABC; +7% to +8% for CBS; and CW +6% to +8%. (Cynopsis 6/6)

Dennis Hopper will star in the original drama series Crash from Starz Entertainment and co-produced by Lionsgate based on the Oscar winning Best Picture. Production has begun in Albuquerque on the 13-episode one-hour series which will premiere in October. (Cynopsis 6/6)


Described as a “passionate TV fan” film actor Samuel L. Jackson made a first-look two-year pact with CBS Paramount Network TV to develop and executive producer projects for television. (Cynopsis 6/6)

CBS Outernet signed a deal with gaming retail chain GameStop to install its in-store digital video ad network to over 4,000 GameStop locations. (Cynopsis 6/6)

John Martin, the chief financial officer for Time Warner, said the media conglomerate would be “extremely price-disciplined and price-sensitive” in its bidding on The Weather Channel. But Martin conceded that the Landmark Communications cable network would be a nice programming companion for its CNN offering. (The Wall Street Journal 6/6)

Time Warner Cable is being sued by Los Angeles over claims the company improperly raised prices and let cable-television and Internet services decline following its 2006 purchase of two cable providers. Time Warner “must be held accountable,” says city attorney Rocky Delgadillo. (Iwantmedia 6/6, http://www.bloomberg.com/apps/news?pid=20601204&sid=agfOor9ekrtk 6/5)

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BROADCAST/CABLE by Marauder

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Disney will merge its digital media and video gaming units under one banner: the Disney Interactive Media Group. The move combines the company’s online, mobile and video gaming efforts and will be run by Steve Wadsworth, formerly president of the Walt Disney Internet Group. (paidContent.org 6/4)

Shares of Disney rose the most in almost three months on speculation its ABC unit is commanding advance advertising rates above analysts’ estimates. ABC may boost rates 8% to 10% from a year earlier, which is “much stronger than even the most ardent bulls anticipated.” (Iwantmedia 6/5 http://www.bloomberg.com/apps/news?pid=20601213&sid=a.9lUowHBQXc 6/4)

Joe Scarborough‘s “Morning Joe” talk show on MSNBC averaged 360,000 viewers during the recently concluded May sweeps period. That’s about what his predecessor, Don Imus, was posting and, according to this article, Scarborough’s performance so far has exceeded the expectations of the cable company and its parent, NBC Universal. (The New York Times 6/5)

Joe Scarborough, the host of the three-hour talk show “Morning Joe,” on MSNBC.

Librado Romero/The New York Times

Showtime has greenlighted 12 episodes of “The United States of Tara,” a comedy about a woman with multiple personalities. Executive producers will include Steven Spielberg, who hasn’t held that title on a TV show since “Taken,” which had a limited run on the Sci Fi Channel in 2002. (Variety 6/4)

The Travel Channel has launched a video-on-demand service in high definition, which will be distributed by TVN Entertainment. The channel, now available to more than 91 million homes, features shows such as “Anthony Bourdain: No Reservations,” “Bizarre Foods With Andrew Zimmern” and “Samantha Brown’s Passport.” (Multichannel News 6/4)

Vin Di Bona Productions acquired the rights to the Japanese competition series Masquerade from Nippon TV, which has been on the air in that country since 1979. Competitors perform live acts with the help of “invisible” people dressed to blend into the background or act as props all in the effort to trick the eye. Some of the segments have gotten millions of hits on YouTube such as this on depicting a “ping pong game”: http://www.youtube.com/watch?v=-dcmDscwEcI&feature=relatedlinks . (Cynopsis 6/5)

Seriously amazing stuff.

According to media agencies, FOX is netting 35%-40% pricing premiums for its two new series Fringe (set to debut this fall) and Dollhouse (premiering midseason) that are part of the network’s Remote Free TV scheme, reported Mediaweek. In each of these shows, FOX is running half the number of commercials and promos in an effort to increase viewership. Reports indicate FOX has sold nearly 70% of its upfront primetime inventory and could wrap up by tomorrow, bringing in CPM increases in the low double digits (including the Remote Free TV numbers). (Cynopsis 6/5)

TBS and CBS have come up with a unique promotional deal in which both sides swap TV time but no cash is exchanged. First, on Monday, CBS will air a repeat episode of TBS’ “The Bill Engvall Show” and Turner will get to promote the series’ upcoming season; then CBS will get to run a major marketing campaign for its upcoming lineup on TBS this fall. (Variety 6/4)

What is Microsoft CEO Steve Ballmer’s outlook for the future of media? “In the next 10 years, the whole world of media [is] going to be turned upside down. There will be no newspapers, no magazines that are delivered in paper form. There are going to be far more producers of content.” (Iwantmedia 6/5 http://www.washingtonpost.com/wp-dyn/content/article/2008/06/04/AR2008060403770.html 6/5)

Time Warner expects its Time Inc. publishing unit to be a “growth business,” says CFO John Martin. He does not, however, rule out the sale of certain magazine titles. (Iwantmedia 6/5 http://www.marketwatch.com/news/story/time-warner-cfo-time-inc/story.aspx?guid=%7B2A373FA1%2DEB25%2D43BC%2DB95E%2D1C1603576EAB%7D 6/5)

E.W. Scripps CEO Kenneth Lowe says discussions are intensifying on buying the 31% stake in the Food Network held by Sam Zell’s Tribune, but no deal is imminent. He adds that the newly formed Scripps Networks Interactive is “not for sale and won’t be for the foreseeable future.” (Iwantmedia 6/5 http://www.bloomberg.com/apps/news?pid=20601204&sid=athaf_jevJj8 6/4)

John Malone-controlled Liberty Media and Advance/Newhouse Communications will combine their shares in Discovery Communications, allowing the company to go ahead with its plan to become publicly traded, according to this report. The news came on the same day that Discovery launched Planet Green, the first such launch under David Zaslav, who will remain chief executive officer of the public entity. (The Washington Post 6/5, (The Wall Street Journal/Dow Jones Newswires 6/4)

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