Daily Marauder


MISC by Marauder
April 1, 2009, 9:26 PM
Filed under: MISC | Tags: , , , , , , ,

MISC

Following a blockbuster opening weekend for DreamWorks Animation‘s Monsters vs. Aliens, FX made a deal with distributor Paramount Pictures for all DreamWorks Animation releases through 2012. The license deal includes Monsters vs. Aliens, Kung Fu Panda and its sequel, Madagascar: Escape 2 Africa and Shrek Goes Fourth. Terms of the agreement were not available. (Cynopsis 4/1)

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3D FILM AND TV: THE HOTNESS OR THE WACKNESS? by Marauder
January 30, 2009, 3:03 PM
Filed under: Feature, TECHNOLOGY | Tags: , , , , , , , , , , , , ,

3D FILM AND TV: THE HOTNESS OR THE WACKNESS?

my-bloody-valentine

Last night, I headed out to Union Square in NYC to catch My Bloody Valentine, the horror re-make of a 1981 Canadian film of the same name.  This film is the first R-rated film to be projected in Real 3D technology.  3D film used to require 2 projectors to create the visual.  Real 3D only uses 1 projector.  My Bloody Valentine 3D was released on 1,033 screens nation-wide, the highest number of screens in distribution of a Real 3D film.  It was released both in 3D and its standard format although viewers have chosen so far 6:1 to see it in 3D.  So, people seem to dig this 3D stuff.

But the question still remains, is it really the hotness?  The film and television studios sure think so.

This Sunday, during the Super Bowl, viewers who remembered to pick up their nifty glasses at one of these retail locations will be able to watch 2 ads in 3D.  The first is a trailer for the animated DreamWorks film Monsters vs. Aliens debuting in March in theatres.  The second is an ad for PepsiCo‘s SoBe LifeWater energy drinks.  Both will feature inTru3D’s technology which features a high-powered chip from Intel.  The difference between Real 3D and inTru3D? DreamWorks CEO Jeffrey Katzenberg would say that this technology provides more vibrant colors than others.  Katzenberg is so dedicated to this new technology that he has proclaimed (yes like God) that all feature films from DreamWorks will be authored in 3D this year.  You tell it Katz…

intel-3d-glasses

And here I thought I was being slick by keeping my RealD glasses from last night to use for Sunday.  Yahhhh…turns out they won’t work.  Awesome.  I can’t wait to walk into my local 1st Avenue CVS and calmly ask for some 3D glasses.  Keep in mind that on former occasions at this same pharmacy, employees weren’t sure where the cotton balls were.  Great.

chuck

And finally, keep those inTru3D glasses you painstakingly located at CVS after a heated discussion surrounding their existence, for the season premiere of Chuck coming to NBC Monday night at 8.  Check out the preview below.

chuck-preview

Now, I’m not gonna lie, I’m pretty excited to see what 3D looks like at home on my own television.  But the jury’s still out for me on whether this will be cool for a minute in theatrical time or go the distance.  From what I saw last night from My Bloody Valentine, it’s intriguing but not enough for me to pay extra for.  Yup, that’s right.  I didn’t really answer the question.  That’s just how I roll.

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BROADCAST/CABLE by Marauder
January 6, 2009, 9:15 AM
Filed under: BROADCAST/CABLE | Tags: , , , , , , ,

BROADCAST/CABLE

During NBC’s Super Bowl XLIII broadcast on February 1, viewers will need 3-D glasses to view a 90-second commercial promoting the March release of animated movie Monsters vs. Aliens from DreamWorks Animation. DreamWorks CEO Jeffrey Katzenberg said the 90-second commercial plus giving away 150 million pairs of 3-D glasses through 28,000 retail locations via the Pepsi/SoBe Life displays will cost “tens of millions of dollars” and he calls the deal “perhaps the biggest media-advertising event in history.” A single 30-second ad in the Super Bowl is tabbed at approximately $3 million. (Cynopsis 1/6)

Is it wrong that I want to rubber band the glasses to my mom’s dog and see what happens?  All in good fun…

monster-alien

The eighth season opener of A&E’s “The First 48″ attracted a record 2.3 million viewers, according to the network. The episode, which originally aired Jan. 1, won the much-coveted adult 18-to-49 and 25-to-54 demographics as well. Multichannel News (1/5)

48

Bravo is back in Manhattan as season two of The Real Housewives of New York City debuts February 17 at 11p following the finale of The Real Housewives of Orange County. The series will shift to its normal time slot of Tuesdays at 10p starting February 24. (Cynopsis 1/6)

real-nyc

To promote the new season of “Big Love,” a drama about a polygamous family, HBO is installing billboards in New York and Los Angeles that feature headphone jacks that allow passers-by to plug in and listen to people confess secrets. The campaign, by BBDO New York and other shops, is based around the tag line, “Everyone Has Something to Hide,” and also includes a microsite and performing street teams in major cities. The New York Times (1/5)

big-love-phones

NBC News is denying a Drudge Report story claiming that conservative author Ann Coulter has been banned from the network after “Today” dropped her from Tuesday’s program because of breaking-news events. “We look forward to welcoming her back in the future,” says NBC. (Iwantmedia 1/6, http://www.hollywoodreporter.com/hr/content_display/television/news/e3i27e6523c216f71f782c2de31d9dec3fb 1/5)

If only they could ban Crazy Train Coulter…  And yes, I say this with full liberal bias.

coulter

As more cable channels produce must-see programs, a top-rated cable outlet could come to reach as many viewers as one of the broadcast networks, according to industry analysts. Within three or four years, “you probably could lose one” of the major broadcasters. (Iwantmedia 1/6, http://adage.com/mediaworks/article?article_id=133514 1/5)

TV and film company Lionsgate has acquired the TV Guide Channel and TVGuide.com from Macrovision for $255 million. For Lionsgate — which controls channel FearNet with Sony and Comcast and soon will launch pay-cable movie channel Epix with Viacom and MGM — the move represents deeper involvement in the cable arena. The Wall Street Journal (1/6) , Advertising Age (1/5)

CBS plans to reduce capital spending to $350 million this year and would sell more radio stations at the right price, according to CEO Les Moonves, speaking at an investor conference. He adds that he is optimistic advertising will recover: “CBS is going to get the bulk of that revenue.” (Iwantmedia 1/6, http://www.bloomberg.com/apps/news?pid=20601103&sid=a87gPx6Opxhk 1/6)

WGN America formed a new partnership with World Wrestling Entertainment (WWE) to begin airing the first-run, original show WWE Superstars beginning this April. WWE Superstars, a 60m weekly series produced by WWE, will highlight various Superstars and Divas from the three WWE franchises. The program will air Thursday nights at 8p and 11p and with a third run on the weekend. (Cynopsis 1/6)

New York viewers will get extra financial insight into the current economic crisis as The New York Times business reporter/columnist Andrew Ross Sorkin hosts a new seven-episode series It’s the Economy, NY! What’s Happening and What It Means to You. From WNET.ORG, the series opens this Thursday on New York public television stations THIRTEEN at 8p and WLIW21 at 1130p. During each episode, Sorkin will interview top financial leaders focused on topics important to New Yorkers. (Cynopsis 1/6)

Time Warner Cable is signing a new deal to carry CBS’s flagship network and Showtime premium channel. CBS and Showtime will be part of Time Warner Cable’s “Start Over” feature that lets viewers restart shows and the “Look Back” service that makes programs available for three days. (Iwantmedia 1/6, http://www.bloomberg.com/apps/news?pid=20601204&sid=aISSWRB.Occo 1/6)

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