Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

YouTube is blocking all music videos to U.K. users after failing to reach a new licensing agreement with the Performing Right Society, Britain’s music royalty-collecting body. The group says the move “punishes the songwriters whose interests we protect.” (Iwantmedia 3/10, http://news.bbc.co.uk/1/hi/technology/7933565.stm 3/10)

Proving that I will finally be able to do Beyonce’s Single Ladies dance better than my British counterparts.  Suck it UK…

youtube

Google’s advertising business appears to be under increasing pressure as fewer shoppers search for products online and advertisers spend less. CEO Eric Schmidt admits that the economic situation is “pretty dire” and that his company is “not immune” to current conditions. (Iwantmedia 3/10, http://online.wsj.com/article/BT-CO-20090309-711758.html 3/9)

Users of Bravoforfoodies.com and Oxygen.com have access to Cookstr’s collection of recipes, thanks to a new partnership with NBC Universal‘s Bravo Media and Oxygen Media. According to this report, viewers will be able to see recipes from Bravo’s “Top Chef” celebrities as well as recognized top chefs Mario Batali, Jamie Oliver, Julia Child and Jacques Pepin. Broadcasting & Cable (3/9)

A great site for finding some recipes for those random ingredients lurking in your fridge.  You can search by ingredient, chef, or recipe.  Very nice.  Now, all I have to do is stop buying the random key lime curd at Dean & Deluca…

cookstr

ESPN’s ESPN360.com online portal has introduced a new advertising feature that provides brands with more dynamic commercial capabilities and better reporting on how many viewers are streaming those ads. The new wrinkle, which debuted March 6, during college basketball’s Championship Week, also allows ESPN the ability to run more varied spots in a greater number of pods. Mediaweek (3/9) , The Wall Street Journal (3/10)

This graphic scares me…so I thought I would bring it to you…to spread the fear around.

espn

While sites such as Facebook and Yahoo remain very popular, marketers are shifting advertising dollars toward sites such as those owned by Meredith and NBC, according to digital ad agency Razorfish. Portals aren’t necessary “to achieve scale.” (Iwantmedia 3/10, http://adage.com/digital/article?article_id=135095 3/9)

Time Inc. CEO Ann Moore says she is considering making the publisher’s most successful Web sites, such as Time.com and People.com, subscription-based. “Someone has to pay for the Baghdad bureau.” She admits she does not know whether it will work. (Iwantmedia 3/10, http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/4963568/Times-Ann-Moore-looks-to-internet-subscriptions.html 3/10)

In its ongoing effort to unlock value from the $850 million acquisition of Bebo, AOL People Networks announced the launch of its Bebo U.S. Latino site. Built on its new Lifestream platform that enables users link to their accounts at YouTube, Flickr, Twitter, Facebook or MySpace, the site also features videos, photo galleries, polls, quizzes, and surveys from partners Hearst Magazines Digital Media and AOL Latino, AOL’s bilingual portal for U.S. Hispanics. (Cynopsis 3/10)

Social networking, defined as “member communities,” has an active reach of 67% as compared with 65% for e-mail, per a Nielsen study. The audience for social nets and blogs also is rising at twice the pace of portals, e-mail, search and other key sources of Web traffic, according to Nielsen. Adweek (3/9)

Two online teen brands have joined at the hip. Fast growing Sweden-based virtual doll site Stardoll (27 million users/month) and its new sister site Paperdoll Heaven has merged with teen-targeted social network Piczo (which claims 30 million registered users -including long inactive ones – mostly in the UK and the U.S.) The three sites will form the Stardoll network as a single platform for advertisers. (Cynopsis 3/10)

The largest U.S. cable TV providers added 3.2 million broadband subscribers in 2008, about 1 million more than their telecom rivals, according to a study by Leichtman Research Group. Comcast, the largest cable company, led the way with 1.3 million adds. CED Magazine (3/2009)

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