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TECHNOLOGY by Marauder
November 9, 2009, 11:37 AM
Filed under: TECHNOLOGY | Tags: , , , , , , ,

TECHNOLOGY

Theatres equipped with RealD’s 3D cinema technology brought in over half of the total box office or nearly $16 million for “Disney’s A Christmas Carol” shot in Disney Digital 3D, according to the company. The movie, which stars Jim Carrey as Scrooge, earned an estimated $31 million during its opening weekend. (Cynopsis 11/9)

Jim Carey Christmas Carol


In a bid to sell living room electronics and spur buzz for “Cloudy with A Chance of Meatballs,” Sony Corp. is offering the movie for free to U.S. buyers of its Internet-connected TVs and Blu-ray players starting Monday. (AP11/8)


The studios have put the screws to Redbox and Netflix in order to get them to take new releases at a later date. Redbox has sued many of the big studios but Netflix is taking a different tack. During the company’s most recent earnings call, Netflix CEO Reed Hastings acknowledged the impact that cheap rentals were having on DVD sales and said that “if we can agree on low enough pricing for delayed rental, it could potentially increase profits for everyone.” (Paidcontent11/6)

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TECHNOLOGY by Marauder

TECHNOLOGY

New Line/WB’s Journey to the Center of the Earth remake will be the first live-action wide release to be exhibited using a new 3D stereoscopic projection format developed from RealD (which also powered that U2 3D concert movie.) RealD’s technology alternatively projects right-eye and left-eye frame images then polarizes them using a liquid crystal screen placed in front of the projector lens. (Cynopsis 6/30)

 
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