Daily Marauder

HYUNDAI GETS DOWN WITH ONLINE VIDEO

October 22, in a parking lot in Ontario, Canada, a 62-year old woman driving a BMW SUV attempts to park. For some unknown reason, she ends up physically mounting her car onto two other cars parked in the lot. At this point, she casually reverses and calmly drives out of the lot without even so much as a , “Sorry I totally f-ked your car” note. Amazing.

What happens next involves a brand very intelligently responding to a bit of popular online video. One of the crushed cars happened to be a Hyundai Elantra. Hyundai responded by buying the owner a new car. They could have done more on the production value of the video but regardless, pretty awesome move for a car company. Just makes you hope that something equally awesome will happen to the other driver.

I still want to know what was happening in that BMW SUV. Cell phone distraction? Partial stroke? What? After witnessing someone drive into a friend’s parked car on the streets of LA, I am amazed at the lengths of driving stupidity. And by the way, the driver who slammed into my friend’s SUV did it with such force that the air bags deployed and he crushed the axel leaving the car un-drivable. Double amazing.

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