Daily Marauder


GOT MOBILE APP DEVELOPERS?: THEYMAKEAPPS DOES by Marauder

GOT MOBILE APP DEVELOPERS?: THEYMAKEAPPS DOES

As someone who prides herself on being a digital nerdstress, I often field questions from folks looking for mobile app developers. It’s very analogous to that moment where someone texts you looking for a good restaurant or bar in their neighborhood. Inevitably, your mind goes blank and the vestiges of cool locations are lost rendering you helpless in directing your friends to that cool bar you always want to refer people to. Eventually, perhaps you muster up the mental energy to pull a few developers out of thin air, developers who most likely have no additional bandwidth to take on new projects. FAIL.

Enter TheyMakeApps, an online directory of iPhone application developers categorized by location and price. iPhone users have so far downloaded over 3 billion applications from the iTunes store. A recent study from Gartner found that users will download, on average, 20.1 apps per smartphone this year. With that much consumption, it’s easy to see why everyone is looking for a good developer.  With over 100K registered iPhone developers, it’s easy to see the need for something which weeds though that much choice.  The challenge in finding the right person is in finding someone who can execute the vision at the right price. They Make Apps helps it all come together in a slick user interface that makes the process a bit more fun.

How to

Currently, users can browse through apps filtering by price (up to $20K) and by location. The site was developed by Kettle, a NYC-based digital consultancy. Olivier Peyre, Creative Director of Kettle, tells me that search will be available soon. Clearly, search is a critical feature allowing users to drill down on exactly what they’re looking for, be it a mobile app developer specifically or a developer who has worked with a brand of interest. I like that the site allows for users to save mobile developers of interest for a comparative look later in the process.  Any developer can easily sign up on the site to be included in the directory.

Currently, the limiting features for me are the lack of search (which is already on its way), the lack of budget options above $20K, and the lack of Blackberry, Android and Palm Pre developers. Some nice-to-have features would be a way to vote up and down certain developers creating a hot list of preferred vendors and a way to email developers of interest to friends.

TheyMakeApps isn’t exclusively for agencies and developers. SPIN magazine used the directory to find the developer for their latest project. Nick Pandolfi, Digital Edition Manager of SPIN describes his experience:

“TheyMakeApps was a huge help with SPIN’s latest development project. Rather then reach out to all our contacts for developer references, it was a quick way to find locally based developers and see exactly what they specialize in. I’m sure we’ll be using it again soon!”


TheyMakeApps is simply the glue connecting need to the solution. And frankly, I love glue.

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MOBILE by Marauder
November 4, 2009, 1:06 PM
Filed under: WIRELESS | Tags: , , , , , , ,

MOBILE

More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps. One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago. (Mashable 11/3)

pizzahut-app-sm

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MOBILE by Marauder
October 26, 2009, 11:00 AM
Filed under: WIRELESS | Tags: , , , , , , ,

MOBILE

A few months ago, Techcrunch wrote about mobile ad network Greystripe study that placed “iPhone moms” (mothers of young children who own iPhones) as one of the new and growing mobile advertising demographics on the street. In August, Greystripe claimed that iPhone moms made up 29.5% of all iPhone users. Today, the ad network is releasing a follow-up report which offers detailed behavioral characteristics of moms in their iPhone ad network. (Techcrunch10/26)

mom iPhone

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WIRELESS by Marauder

WIRELESS

As a Kindle owner, I love the fact that Amazon released an iPhone app to allow me to continue reading my content even when I don’t have the actual Kindle with me. Of course, the experience of reading on the iPhone’s much smaller and back-lit screen is worse than on the Kindle, but Amazon has made it a bit better with the new update it just rolled out. (http://www.techcrunch.com/2009/05/20/amazon-updates-the-kindle-app-to-be-more-iphone-ified/ 5/20)

Kindle new app

Microsoft says its new My Phone service for Windows Mobile devices is entering the beta test phase. The service will keep the phone continuously synced with data from the user’s cloud service. “If your phone is lost or stolen, or if you upgrade to a new phone, you can easily restore the contacts, calendar appointments, photos, and other information that you stored on My Phone to a compatible new or replacement phone,” the company said. InternetNews.com (5/20) , InformationWeek (5/19)

WeFi, the community-based Wi-Fi network, says it plans to launch an app store for wireless devices this week. The company says the apps will be available on the Symbian S60 mobile phone and will focus on free and paid applications, including video downloads and games. Telephony Online (5/19)

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WIRELESS by Marauder
April 29, 2009, 6:58 AM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

CBS Interactive released an updated version of its TV.com iPhone app offering a new continuous play feature enables users to watch full episodes without having to (annoyingly) click to the next chapter. The app also added new full episodes from Harper’s Island, Rules of Engagement and 60 Minutes, all viewable via a WiFi connection. CBS says the app, launched in Feb., has been downloaded more than 1 million times. The TV.com online portal also reported a 401% year-over-year increase in unique viewers, 153% increase in video streams and 117% increase in minutes month-over-month, citing comScore‘s March Video Metrix figures. (Cynopsis 4/29)

tvcom

UrbanSpoon, a restaurant recommendation service, started out with a simple plan. It was three former Jobster employees, Ethan Lowry, Adam Doppelt and Patrick O’Donnel who set out to see if they could build a company in today’s world without needing any traditional outside investments. Today, they can safely say they succeeded — big time. IAC, the Internet giant, has just bought the completely self-funded company. (http://www.techcrunch.com/2009/04/29/iac-buys-urbanspoon-based-on-good-recommendations 4/29)

urbanspoon

Not another iPhone knockoff … Microsoft is in talks with Verizon Wireless to launch a touchscreen, app-friendly phone early next year, per the WSJ. Perhaps it will be targeted at the female demo; it’s code name is “Pink.” (Cynopsis 4/29)

Verizon could also be in talks with Apple to come up with a pair of “iPhone lite” devices that allow users to watch HD videos over a Wi-Fi connection, reports BusinessWeek. Verizon has also been rumored to be waiting in the wings for the exclusive AT&T/Apple to expire early next year. (Cynopsis 4/29)

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WIRELESS by Marauder
April 17, 2009, 7:11 PM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

Ask people what their favorite website is, and increasingly you’ll hear Hulu <!—->class=”snap_preview_icon”> (at least in the US). The NBC and Fox-backed online video service just kicks ass when it comes to content, interface and overall execution. And now it’s apparently going to attempt to translate that into a kickass iPhone app, according to Business Insider<!– > class=”snap_preview_icon”>.(http://www.techcrunch.com/2009/04/17/hulu-for-the-iphone-yes-please-but-dont-get-your-hopes-up-just-yet/ 4/17)

Talking about it just makes me want it too much.

hulu-iphone-app

Two recently filed patent applications suggest that Apple may include features that incorporate motion and gesture user interfaces as well as videoconferencing in upcoming versions of the iPhone. However, given the advanced nature of the features and the time it would take to develop them, they may not make it to the market for some time, if at all, according to this report. CNET (4/16)

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WIRELESS by Marauder
April 16, 2009, 7:05 AM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

Apple has released a third beta version of its iPhone 3.0 software with new enhancements to the push-notification system and Spotlight search feature. The software remains on schedule for release around the summer Worldwide Developers Conference and reportedly could be accompanied by an announcement of a new iPhone. InformationWeek (4/15)

iphone-30

The Wall Street Journal is rolling out an app for the Apple iPhone, offering news and video for free. The move may surprise Journal subscribers who pay more than $100 per year for Web access. But it puts the app on an even footing with the New York Times’s free app. (Iwantmedia 4/16, http://reviews.cnet.com/8301-19512_7-10220680-233.html 4/15)

wsj-iphone

HP is backing a new mobile video start-up dubbed Gabble that is positioning itself as a private communal video portal for mobile phones. The idea is to allow users to send goofy videos only to friends in their network rather than post them to a sharing site for the world to see. (Cynopsis 4/16)

Google introduced some changes to the user interface in the newest version of its Android mobile operating system, as seen here in screenshot posted on the Android developer website. Upcoming Android 1.5, codenamed “Cupcake,” will sweeten the OS with several new anticipated features including video recording and playback – enabling instant uploads to YouTube, a screen based keyboard and a bunch of new widgets for the home screen including a music player and photo album. (Cynopsis 4/16)

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