Daily Marauder

MOBILE

Now that in-app purchasing has been live for a few weeks in the iTunes App Store, and Apple is now ranking the top-grossing apps, whether they start out as free or paid, we have some initial data on what kinds of apps are pulling in the most money from in-app purchases. (In-app purchases allow apps to offer a free version and then make money by requiring consumers to pay for additional features or content). Today, Distimo put out a report (download it here ) which breaks down the top 40 grossing in-app purchasing titles by category. Games, social networking, and Book apps are doing the best job upselling consumers from free apps to paid enhancements. Music, news, and finance apps, not so much. (Techcrunch11/10)

Today’s announced deal to by mobile ad startup AdMob for $750 million is Google’s largest acquisition since its $3.1 billion purchase of DoubleClick in March, 2008, and its third-largest ever after the $1.65 billion YouTube acquisition in 2006. (Techcrunch11/10)