Daily Marauder


ONLINE VIDEO OF THE WEEK: MOBILE PHONE SYMPHONY by Marauder

ONLINE VIDEO OF THE WEEK: MOBILE PHONE SYMPHONY


1,000 phones using 53 separate ringtones created Tchaikovsky’s 1812 overture. Simply brilliant. In essence, musician/producer Jol Mulholland recorded different sections (strings, percussion, etc) as separate ringtones on separate phones and then banded them back together. Pretty genius sh-t…  The video was created as part of Vodafone NZ’s marketing efforts.

The Making Of Video


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MOBILE by Marauder

MOBILE

Sportswear giant Nike has a nifty application in the App Store that allows you to create custom sneakers and order them straight away, with just a couple of taps. The app is in fact a mobile extension NIKEid, a program that allows customer to order personalized Nike shoes straight from the manufacturer. And an excellent extension it is. (Mobilecrunch10/22)


LG Electronics reported a stronger-than-expected quarter thanks to solid business of mobile phones and TV sets, but the world’s third-largest handset maker is eyeing a downbeat fourth quarter because of currency issues, increased marketing costs and pricing pressure. Handset sales in the third quarter reached 31.6 million units, which was up from 29.8 million in the previous three-month period, but profit margins fell from 11% to 8.8% for its phones because of competition and marketing costs. Reuters (10/21)

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WIRELESS by Marauder

WIRELESS

Playboy “is all about the brand,” says interim CEO Jerome Kern, who plans to extend that brand into other platforms, such as mobile-phone wallpaper. While the print magazine is “important,” he adds, “the company cannot continue to sustain significant losses.” (Iwantmedia 5/14, http://www.chicagotribune.com/business/columnists/chi-wed_phil_column_0513may13,0,1816984.column 5/13)

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WIRELESS by Marauder

WIRELESS

YouTube can now be widely accessed through an application on most Window Mobile and Nokia S60 devices. You can visit m.youtube.com from your phone to download the app. (http://www.techcrunch.com/2009/03/20/youtube-mobile-tweaked-for-windows-mobile-and-nokia-phones 3/20)

youtube1

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WIRELESS by Marauder

WIRELESS

Apple’s share of the global smartphone market is likely to grow as high as 40% by 2013, a seismic shift that would unseat Nokia as the world’s No. 1 handset manufacturer, according to a report from Generator Research, a U.K. market-analysis firm. The study compared Apple’s model for its iPhone to its successful music-platform strategy for the iPod and iTunes Music Store and said Apple was well-positioned to develop its smartphone into a long-term high-growth business. cellular-news (U.K.) (1/12) , Digital Trends (1/12)

Apple will buy organic light emitting diode displays from South Korea’s LG Display that the iPhone maker will install on its handsets, iPods and computers, LG announced. LG added in a government filing that Apple would send the world’s second-largest maker of LCD screens a $500 million advance under the five-year deal. OLEDs are next-generation flat panels that not only will improve current LCD performance and use less power but also enable companies to build thinner devices with longer battery life. International Herald Tribune/Reuters (1/12) , Softpedia (Romania) (1/12)

CBS is expanding its retransmission and carriage agreement with Verizon to include VOD and mobile rights for full episodes of several CBS prime time, daytime and news shows on the FiOS TV platform and Verizon Wireless’ VCast mobile video service. Features shows include including the CSI franchises and 60 Minutes. Terms of the deal were not disclosed. (Cynopsis 1/13)

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TECHNOLOGY by Marauder

TECHNOLOGY

Xtreme Technology has come out with two new models in its XLink line, which features devices that integrate mobile and wireline phones. The XLink BT allows users to route up to three mobile lines through a home’s wireline system, while the BTTN incorporates up to three cell phones as well as a fixed line. Electronista (11/6)

Directed Electronics, the California company that began making car radios for satellite-radio service Sirius in 2004, has announced that it will drop that part of its business after the contract between the two companies expires in January. Directed, which plans to concentrate instead on car alarms and audio speakers, expects to save between $20 million and $25 million with the new direction. San Diego Union-Tribune (11/7)

Consumers can expect to see an all-out push for Blu-ray this holiday season, as several major studios and electronics companies are investing in a $25 million marketing campaign. Los Angeles Times (11/7)

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WIRELESS by Marauder

WIRELESS

One if five U.S. phone households will rely on solely on their mobile phones for telecommunications by the end of 2008 as consumers look to eliminate superfluous expenses, according to a new study from Nielsen. U.S. “cord cutters” tend to have lower income levels, live in smaller households (1 or 2 residents) and tend to make the transition to living without a landline after a move or a job change. (Cynopsis 9/18)

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