Daily Marauder


GAMING by Marauder

GAMING

With the Nintendo Wii retailing for $249, Microsoft said Wednesday that it was cutting the price of its Xbox consoles, a move that will lower its 360 Arcade $80, to $199, and other models $50, to $299 and $399. Microsoft has lost ground over the summer to second-place Sony’s PlayStation 3, and analysts noted it marked the first time a current-generation console has sold for less than the Wii. Bloomberg (9/3) , Wired (9/3)

If Hulu and the new TheWB.com have whetted your appetite for more Buffy the Vampire Slayer adventures, you’ll soon have the opportunity to really immerse yourself. Twentieth Century Fox Licensing & Merchandising and The Multiverse Network, Inc. announced they are developing a Massively Multiplayer Online Game (MMOG) based on the Buffy universe. Perhaps to free up resources for the project, Fox also announced it is putting development of the previously announced Firefly MMOG on the back burner. (Cynopsis 8/4)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

MySpace, NBC News and MSNBC.com are running a contest among MySpace users seeking reporters to cover this summer’s U.S. political conventions. The contest is open to anyone over the age 18 who submits a short video answering questions such as: “Why do you vote?” (http://www.hollywoodreporter.com/hr/content_display/news/e3ia3615a89aeb51bb8b60a6fd408faeccf 6/26)

Google, which turns 10 later this year, is focusing on blending new media with new technologies for search queries, such as mobile phones, company execs say. The search giant plans to “offer more content than anyone else,” not just Web pages but also news, video and images. (http://www.freep.com/apps/pbcs.dll/article?AID=/20080626/NEWS09/806260355 6/26)

The trailer for Buffy the Vampire Slayer creator Josh Wheaton’s 40 minute internet musical series Dr. Horrible’s Sing Along Blog popped up on Vimeo . It stars Neil Patrick (Doogie Howser) Harris. (Cynopsis 6/26)

Professional actor in online content.  I dig.

Trailer

Robert Zitter, HBO‘s chief technology officer, says the company will be more likely to expand its HBO on Broadband video service on the high-speed networks of cable providers with which it already has carriage agreements. So far, the service is available to customers of Time Warner Cable in Milwaukee and Green Bay. (OneTRAK 6/25)

Oil Press signed a deal with online production house 60Frames to create a series of web and print-based comic books beginning with Men with Guns: Assassin created by Tom Fontana (Oz, Homicide) and Ark from Gabe Sachs and Jeff Judah (Freaks and Geeks, the Beverly Hills 90210 redux.) (Cynopsis 6/26)

NBC signed on to become the first broadcast network to release its show-specific demographic data for the shows it streams online measured through Nielsen Online’s VideoCensus, beginning in July. So far broadcast networks have kept this data close to the vest. (Cynopsis 6/26, http://www.marketwatch.com/news/story/nbc-issue-show-specific-stream-data/story.aspx?guid=%7BB95C031F-1778-4E09-9CF6-311EEA8DA06C%7D 6/25)

As part of its VivaKi initiative (see below) Publicis announced it will create a buying tool compatible with Google’s DoubleClick, Yahoo’s Right Media Exchange, AOL’s Platform-A and Microsoft’s systems to help clients buy individual slices of audiences without having to go to each portal separately. (Cynopsis 6/26)

As Gay Pride events wrap up across the country this week, MTV’s Logo launched a new site devoted to celebrating Gay Pride, sponsored by Southwest Airlines and NYC & Company. The centerpiece of the site is The Pride Guide, featuring sponsored videos, guides to local events, photo albums and Pride-themed Logo programming. (Cynopsis 6/26)

Check out TubeMogul’s latest top 40 video provider list, which measures views of syndicated online video productions across top video sharing sites. (Cynopsis 6/26)

Next New Networks announced additional distribution deals with Yahoo, Hulu and Metacafe. Both Yahoo and Metacafe will offer access to NNN’s entire line up of web programming while Hulu will begin with 6 shows including BarelyPolitical, (starring Obama Girl) DIY fashion show Threadbanger and daily car vlog Fast Lane Daily. (Cynopsis 6/26)

The BBC’s high profile video streaming efforts have helped make online video viewing as common as taking afternoon tea in the UK, according to comScore’s latest Video Metrix report from across the pond. More than 80% of the UK users viewed video in March, watching a combined 172 million hours. BBC sites were second only to Google’s, of course. YouTube UK’s 20.5 million uniques watched nearly 1.7 billion videos (That’s an average of 47.3 videos/user.) (Cynopsis 6/26)

Top U.K. Online Video Properties Ranked by Total Unique Viewers – March 2008
Property               Total Uniques (000)    Ave. Videos Per Viewer
Total Internet                 27,406                127.7
Google Sites                   20,727                 81.1
BBC Sites                         6,318                  6.7
Fox Interactive Media        5,450                  5.5
Microsoft Sites                  4,821                  5.2
Yahoo! Sites                     3,720                  5.4
Viacom Digital                  2,272                  6.0
DailyMotion.com               1,773                  8.8
Disney Online                   1,603                  8.7
FACEBOOK.COM               1,560                  3.3
Metacafe                          1,556                  8.4
Source: comScore Video Metrix Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

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