Filed under: Feature | Tags: Autos, BMW, Canada, Hyundai Elantra, Makes and Models, Ontario, Recreation, Sport utility vehicle
HYUNDAI GETS DOWN WITH ONLINE VIDEO
October 22, in a parking lot in Ontario, Canada, a 62-year old woman driving a BMW SUV attempts to park. For some unknown reason, she ends up physically mounting her car onto two other cars parked in the lot. At this point, she casually reverses and calmly drives out of the lot without even so much as a , “Sorry I totally f-ked your car” note. Amazing.
What happens next involves a brand very intelligently responding to a bit of popular online video. One of the crushed cars happened to be a Hyundai Elantra. Hyundai responded by buying the owner a new car. They could have done more on the production value of the video but regardless, pretty awesome move for a car company. Just makes you hope that something equally awesome will happen to the other driver.
I still want to know what was happening in that BMW SUV. Cell phone distraction? Partial stroke? What? After witnessing someone drive into a friend’s parked car on the streets of LA, I am amazed at the lengths of driving stupidity. And by the way, the driver who slammed into my friend’s SUV did it with such force that the air bags deployed and he crushed the axel leaving the car un-drivable. Double amazing.
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Filed under: TECHNOLOGY | Tags: Arts, Audi, Automotive, Autos, BMW, LA, Recreation, Tim Roberts
New startup Infectious
wants to satisfy that urge that we all undoubtedly have to spice up our car a little. Make it unique. Express our personality. Etc. Founder Tim Roberts, who was part of the founding Twitter team, says that your car is the most visible social product you own, but it is also the least expressive. (http://www.techcrunch.com/2008/05/22/infectious-to-bring-custom-car-art-to-the-masses 5/22)
Is it wrong that I love these? This sentiment holds especially for LA where everyone drives the prerequisite BMW or Audi. In the land of same same, this helps spice things up a bit. I’m not hatin’. I was that girl at one point. . . At least now if I’m every that girl again, I can rock some funky green sticker art.
Filed under: Feature | Tags: 2008, BMW, Caterpillar. Lidar, CES, Chris Viper, Driveless Car, F1, GM Chevy Tahoe
CES Buzz: Automotive Hotness
Driverless Car: It drives. You chill.
GM Chevy Tahoe
Check out GM’s Chevy Tahoe that can literally drive itself. Using a laser that spins 360 degrees to detect all objects along with a GPS system to navigate, you can sip that double latte while the car does all the work.
The Lidar: A spinning scanner with 64 individual scanners in it.
GM teamed up with engineers from Carnegie Mellon to create this concept car. Expect road-ready vehicles in about 10 years. The car was developed in 18 months to compete in the Defense Advanced Research Projects Agency (DARPA) Urban Challenge. My only negative feedback after the test drive: the car was a bit jerky from start to stop. My car can do 60 in 3.6 seconds. Oh yeah!?!? Mine can drive itself. Word.
Steven Colbert digs it. Check out his piece about the self-driving car and his hope for a self-writing script to save him from the Writer’s Strike.
BMW’s Pit Lane Park
First, I stopped into a kiosk off the track to catch BMW fans playing racing games from within the formula cars.
And then I plopped down to watch Chris Viper attempt some general scariness on a BMW motorcycle.
