Daily Marauder

April 20, 2009, 9:10 PM
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: , , , , ,


YouTube is beginning the first phase of a redesign that will highlight its gradually expanding library of premium shows and movies. The changes are motivated largely by the need to enhance YouTube’s appeal to advertisers, and to increase the available quantity of its in-stream ads. (Iwantmedia 4/20, http://www.clickz.com/3633444 4/17)

Check out this video which highlights user backlash to a YouTube with far less “you.”

Some marketers are neglecting their own Web sites in favor of building a brand on Facebook, Twitter and other social media platforms in order to reach consumers where they congregate. Also: Land Rover is the first national brand to execute a national Twitter campaign. (Iwantmedia 4/20, http://www.nypost.com/seven/04192009/business/web_social_studies_165093.htm 4/19)


The Web’s top news sites are losing little if any audience in the nearly six months since Barack Obama was elected president. MSNBC.com and CNN.com and seeing slight dips slight dips since their November peak; FoxNews.com is actually seeing its audience climb this year. (Iwantmedia 4/20, http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3iea8ace6c886b7bf643cd740dc5ae3505 4/19)

Today sees the public launch of Tweetie for Mac, the desktop-based big brother of what many (myself included) consider to be the iPhone’s best Twitter client. (http://www.techcrunch.com/2009/04/20/tweetie-for-mac-a-powerful-native-twitter-client-for-the-masses/ 4/20)


Late last night, former Engadget editor-in-chief Ryan Block tweeted out that he had done some research to attempt to quantify the “Oprah Effect” — that is, the number of users who signed up for Twitter after Oprah featured the service on her show on Friday. The number he came to? 1.2 million. (http://www.techcrunch.com/2009/04/20/how-many-new-twitter-users-post-oprah-a-lot-maybe-over-a-million/ 4/20)


A couple of days ago, on its Twitter API Wiki, Twitter quietly unveiled a “Sign in with Twitter” feature. It’s a very simple idea: It gives you the option to use your Twitter ID as your login for third party services. But what’s more interesting is what Twitter could do with this. Basically, this could be the first step at launching a “Twitter Connect” of sorts, the same type of platform that Facebook is building with Facebook Connect and Google is building with Friend Connect. (http://www.techcrunch.com/2009/04/17/did-twitter-just-quietly-start-twitter-connect/ 4/17)


Blog publisher David Hauslaib is said to be folding his flagship media-and-celebrity gossip site Jossip. The site’s two editors, Cord Jefferson and Drew Grant, are being let go. The blog has been for sale for more than a year, and Conde Nast was once rumored to be circling. (Iwantmedia 4/20, http://assme.org/2009/04/18/jossip-folding/ 4/18)


FOX News and MySpace are partnering to launch Fox’s citizen journalism social media platform on MySpace, called uReport. MySpace members can share citizen produced content with the MySpace community, as well as have the chance to be featured on FOX News. FOX News and MySpace are both owned by News Corp. (http://www.techcrunch.com/2009/04/20/fox-news-and-myspace-launch-ureport-not-to-be-confused-with-cnn%E2%80%99s-ireport/ 4/20)


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TECHNOLOGY by Marauder


For the first time ever, worldwide sales of portable computers this year will surpass those of desktops, according to a new study by IDC. Acer is indicative of the trend: It expects to ship 5% to 10% fewer desktops in 2009 but increase notebook shipments by 35% to 40%. The New York Times (4/18)


Adobe Systems is expected to announce it is expanding its Flash technology beyond computer screens and into set-top boxes and television, a move TV executives believe will pave the way for watching more Web-based video on TV. Bud Albers, the chief technology officer of the Disney Interactive Media Group, said bringing Flash to TV screens will enable viewers to watch what they want, when they want and on just about any device they want. “This gets us where we want to go,” he said. The New York Times (4/20)

Photo Credit: Adobe Systems

Adobe’s concept of how Flash video could look on the TV.


Sony has introduced a prototype of a 21-inch OLED TV display that would feature resolutions of 1366×758, a contrast ratio of 1,000,000:1 and a superslim package that’s just four-tenths of an inch thick. The company also said it planned to put its new 4K 3-D digital projectors in more than 4,500 AMC North American theaters. Electronista (4/17)

TiVo will challenge Nielsen, whose audience ratings provide the basis for most ad sales, with a service that will provide year-round, second-by-second information about the shows and commercials watched by people who have one of the company’s digital video recorders. (http://www.usatoday.com/money/media/2009-04-20-tivo-data-new-plan_N.htm 4/20)


As the nation’s chief technology officer, Aneesh Chopra will be charged with finding ways to use technology to improve security, lower costs and make the government more efficient, President Barack Obama said. Tech industry heavyweights welcomed the appointment. “Aneesh is an inspired appointment. His smarts and experience in technology, health care and investing will serve us well,” said one venture capital leader. The Wall Street Journal/Digits blog (4/18)

Nine execs from tech companies including Twitter, Google, and YouTube are in Iraq to meet with the local government and private groups to see how technology can help rebuild the country. (http://www.techcrunch.com/2009/04/20/can-silicon-valley-help-save-iraq/ 4/20)

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Apparently, senators are now tweeting during the State of the Union Address.  Scary times when even our politicians can’t pay attention…  Don’t get me wrong, I think Twitter is marvelous for certain occasions but living via Twitter isn’t living.

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MISC by Marauder


The Associated Press is on the wrong of a fair use argument again. It is actually suing artist Shepard Fairey for his iconic Obama poster, which it recently discovered was based on an AP news photograph by Mannie Garcia. The poster is clearly based on that photograph (see comparison at left), but this is exactly the kind of use of copyrighted works that is meant to be protected. (http://www.techcrunch.com/2009/02/05/once-again-the-ap-tries-to-redefine-fair-use-goes-after-shepard-fairey-for-obama-poster 2/5)



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Still reveling in the inauguration celebration from last week? While President Obama is moving ahead issuing an order to close Guatanamo Detention Center and sending a special envoy to the Middle East and Europe on a “listening tour,” we’re still celebrating. Here’s your soundtrack. DJ Z-trip has issued a second edition re-mix featuring speeches from President Obama and Martin Luther King Jr. and samples from artists ranging from Gil Scott Heron, MIA, Pink Floyd, Bob Marley, Public Enemy, The Pointer Sisters, The Chemical Brothers, Arrested Development and about a dozen more.

Inspiring and beautifully produced, this is worth a few listens. Click here for the second edition and here for the first edition. The best part is, you can download both for free.

The Obama Mix by DJ Z-Trip is licensed under a Creative Commons Attribution 3.0 United States License. You are free to share, copy, distribute, display, and perform this work under the condition that you are to credit and attribute this work to DJ Z-Trip (with a link).


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Oxygen on Sunday attracted 145,000 18- to 34-year-old women, its largest audience ever in that demographic, with a marathon showing of “America’s Next Top Model Obsessed.” Total viewers watching the 12 episodes from 11 a.m. to 11 p.m. gave the network a 25% gain compared with the average in the same time period for the previous four weeks. Broadcasting & Cable (1/22)


On Wednesday at 8 p.m., CBS will pre-empt “The New Adventures of Old Christine,” to air a special edition of “The CBS Evening News With Katie Couric.” The move is not intended as a tryout for a new show, CBS says. The broadcast aims to attract new viewers to the evening news. (Iwantmedia 1/23, http://www.nytimes.com/2009/01/23/arts/television/23cour.html?_r=1 1/23)

Smells like desperation to me… I think the controversy surrounding Katie’s new haircut is more interesting than her news program.


General Electric is reporting that its fourth-quarter net income fell 44%. “We expect 2009 to be extremely difficult,” says CEO Jeff Immelt. At GE’s NBC Universal, earnings fell 6.3% while revenue slid 2.7% as strong cable earnings were offset by declines at local stations. (Iwantmedia 1/23, http://online.wsj.com/article/BT-CO-20090123-710183.html 1/23)

The Disney-ABC Television Group plans to merge its ABC Entertainment and ABC Studios units to streamline the creative process and “address the changing realities” of entertainment. The new unit, the ABC Entertainment Group, will be led by longtime ABC exec Steve McPherson. (Iwantmedia 1/23, http://www.smartmoney.com/news/ON/?story=ON-20090122-001044-1837&hpadref=1 1/22)

President Barack Obama has named Michael Copps as acting chairman of the Federal Communications Commission. Copps, a member of the commission, is expected to run the agency until Obama’s technology adviser, Julius Genachowski, is appointed. Mediaweek (1/22)

The Screen Actors Guild is losing the support of a majority of its board to vote on a strike after a faction within the union backed a plan to suspend the vote. The update follows months of preparations for a strike vote that would have shut down production of studio movies and television shows. (Iwantmedia 1/23, http://news.yahoo.com/s/ap/20090123/ap_en_bu/hollywood_labor 1/23)

Lifetime has ordered 20 half-hour episodes of a new cooking series, “Cook Yourself Thin,” to start in the spring. Author Harry Eastwood, who penned a book that led to a British TV show, will join experts Allison Fishman and Candice Kumai in demonstrating how to make meals healthier by reducing calories and fat. Variety (1/22)

NBC ordered a 60m pilot titled Mercy from writer Liz Heldens (Friday Night Lights), reports THR. The dramedy centers on three nurses who are friends and intertwined in each other’s professional and personal lives. Universal Media Studios will produce. (Cynopsis 1/23)

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WIRELESS by Marauder


HTC‘s new Touch Cruise handset can evolve from a smartphone into a GPS-based navigation device and includes a new geotagging feature so users can tag photos from tracking data and audio clips, the cell phone maker said. The Windows Mobile 6.1-based TouchFLO device has QVGA resolution instead of full VGA, and HTC will market it in the U.S. as a dual-mode HSDPA phone. PC Magazine (1/22)


By limiting his communications to senior staff and a small cadre of close friends, President Barack Obama will be able to retain his beloved BlackBerry, the White House said, meaning Obama will become the country’s first president who regularly uses e-mail. A spokesman said security — probably by way of heavier encryption — would be ratcheted up on the device. USA TODAY (1/22) , The New York Times (1/22) , MSNBC (1/22)


Music recommendation engine / social network Last.fm has launched an official, feature-rich application for the Android platform that enables users to stream radio stations (including personalized streaming radio), consult up-to-date concert information and also offers the ability to track users’ listening habits based on their Last.fm profile. (http://www.techcrunch.com/2009/01/23/lastfm-unveils-official-application-for-the-android-platform 1/23)

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