Daily Marauder


GOT MOBILE APP DEVELOPERS?: THEYMAKEAPPS DOES by Marauder

GOT MOBILE APP DEVELOPERS?: THEYMAKEAPPS DOES

As someone who prides herself on being a digital nerdstress, I often field questions from folks looking for mobile app developers. It’s very analogous to that moment where someone texts you looking for a good restaurant or bar in their neighborhood. Inevitably, your mind goes blank and the vestiges of cool locations are lost rendering you helpless in directing your friends to that cool bar you always want to refer people to. Eventually, perhaps you muster up the mental energy to pull a few developers out of thin air, developers who most likely have no additional bandwidth to take on new projects. FAIL.

Enter TheyMakeApps, an online directory of iPhone application developers categorized by location and price. iPhone users have so far downloaded over 3 billion applications from the iTunes store. A recent study from Gartner found that users will download, on average, 20.1 apps per smartphone this year. With that much consumption, it’s easy to see why everyone is looking for a good developer.  With over 100K registered iPhone developers, it’s easy to see the need for something which weeds though that much choice.  The challenge in finding the right person is in finding someone who can execute the vision at the right price. They Make Apps helps it all come together in a slick user interface that makes the process a bit more fun.

How to

Currently, users can browse through apps filtering by price (up to $20K) and by location. The site was developed by Kettle, a NYC-based digital consultancy. Olivier Peyre, Creative Director of Kettle, tells me that search will be available soon. Clearly, search is a critical feature allowing users to drill down on exactly what they’re looking for, be it a mobile app developer specifically or a developer who has worked with a brand of interest. I like that the site allows for users to save mobile developers of interest for a comparative look later in the process.  Any developer can easily sign up on the site to be included in the directory.

Currently, the limiting features for me are the lack of search (which is already on its way), the lack of budget options above $20K, and the lack of Blackberry, Android and Palm Pre developers. Some nice-to-have features would be a way to vote up and down certain developers creating a hot list of preferred vendors and a way to email developers of interest to friends.

TheyMakeApps isn’t exclusively for agencies and developers. SPIN magazine used the directory to find the developer for their latest project. Nick Pandolfi, Digital Edition Manager of SPIN describes his experience:

“TheyMakeApps was a huge help with SPIN’s latest development project. Rather then reach out to all our contacts for developer references, it was a quick way to find locally based developers and see exactly what they specialize in. I’m sure we’ll be using it again soon!”


TheyMakeApps is simply the glue connecting need to the solution. And frankly, I love glue.

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MOBILE by Marauder
November 10, 2009, 3:45 PM
Filed under: WIRELESS | Tags: , , , , , , ,

MOBILE

Now that in-app purchasing has been live for a few weeks in the iTunes App Store, and Apple is now ranking the top-grossing apps, whether they start out as free or paid, we have some initial data on what kinds of apps are pulling in the most money from in-app purchases. (In-app purchases allow apps to offer a free version and then make money by requiring consumers to pay for additional features or content). Today, Distimo put out a report (download it here ) which breaks down the top 40 grossing in-app purchasing titles by category. Games, social networking, and Book apps are doing the best job upselling consumers from free apps to paid enhancements. Music, news, and finance apps, not so much. (Techcrunch11/10)

In App Purchases iPhone

Today’s announced deal to by mobile ad startup AdMob for $750 million is Google’s largest acquisition since its $3.1 billion purchase of DoubleClick in March, 2008, and its third-largest ever after the $1.65 billion YouTube acquisition in 2006. (Techcrunch11/10)

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MOBILE by Marauder
November 4, 2009, 1:06 PM
Filed under: WIRELESS | Tags: , , , , , , ,

MOBILE

More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps. One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago. (Mashable 11/3)

pizzahut-app-sm

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TECHNOLOGY by Marauder
November 3, 2009, 11:30 PM
Filed under: TECHNOLOGY | Tags: , , , , , , ,

TECHNOLOGY

The number of e-books available for Apple‘s iPhone and iPodTouch through the App Store surpassed the leading category, games, in September for the first time, an indication that the devices could grab market share from Amazon’s market-leading Kindle reader, a research firm said. (Informationweek11/2)


A Silicon Valley start-up said it sued Barnes & Noble on Monday, claiming that the bookseller misappropriated trade secrets in creating the Nook e-reader. Cupertino, Calif-based Spring Design said it had a nondisclosure agreement with Barnes & Noble and had been discussing its e-reader plans with the bookseller since early this year. (Cnet 11/2)

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MOBILE by Marauder

MOBILE

Sportswear giant Nike has a nifty application in the App Store that allows you to create custom sneakers and order them straight away, with just a couple of taps. The app is in fact a mobile extension NIKEid, a program that allows customer to order personalized Nike shoes straight from the manufacturer. And an excellent extension it is. (Mobilecrunch10/22)


LG Electronics reported a stronger-than-expected quarter thanks to solid business of mobile phones and TV sets, but the world’s third-largest handset maker is eyeing a downbeat fourth quarter because of currency issues, increased marketing costs and pricing pressure. Handset sales in the third quarter reached 31.6 million units, which was up from 29.8 million in the previous three-month period, but profit margins fell from 11% to 8.8% for its phones because of competition and marketing costs. Reuters (10/21)

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WIRELESS by Marauder
April 30, 2009, 3:04 PM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

Microsoft is denying reports that it is working on a smartphone for Verizon Wireless to rival the Apple iPhone. “Microsoft is not going into the phone hardware business,” says a spokesman for the software giant. “We’re deepening our relationship with our hardware partners.” (Iwantmedia 4/30, http://www.informationweek.com/news/personal_tech/smartphones/showArticle.jhtml?articleID=217200733 4/29)

msoft

Good news, BlackBerry users! Never again will you need to kludge around in your browser just to dig up a number or determine who’s behind the number that just called. Following the success of their iPhone and Android applications, WhitePages will soon be announcing the upcoming availability of a native BlackBerry application. (http://www.mobilecrunch.com/2009/04/30/whitepages-bringing-their-mobile-app-to-blackberry-devices/ 4/30)

bb2

Yesterday, Techcrunch talked a bit about how some companies are clearly trying to capitalize on the Swine Flu craze that is sweeping the nation. Naturally, someone just had to make an iPhone app.  And the winner is IntuApps, which has Swine Flu Tracker, waiting for approval from Apple before it’s released into the App Store. (http://www.techcrunch.com/2009/04/30/want-to-avoid-swine-flu-theres-an-app-for-that-too/ 4/30)

swine2swine11

We’ve reported in the past on how Apple has not only been late on payments to iPhone app developers, but has also neglected to pay some developers for their app sales at the store entirely. We thought that perhaps our post might call Apple’s attention to the problem. Apparently, developers complaints have gone unheard at Apple and now they are so upset that some of them are threatening to sue Apple for breach of contract. (http://www.techcrunch.com/2009/04/30/iphone-app-developers-threaten-to-sue-apple-over-late-payments/ 4/30)

develop

Acer hopes to bring a smartphone to market this year, one of several devices the computer maker is building using Google’s Android open-source operating system, CEO Gianfranco Lanci said Wednesday. Lanci added that it was “too early to say” if Acer would install Android in a netbook, although he did term the software “very, very good for communication and Web access and so on.” PCWorld/IDG News Service (4/29)

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WIRELESS by Marauder
April 23, 2009, 9:53 PM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

Android is making steady gains in mobile ad market share, accounting for 6 percent of all mobile ad requests measured by AdMob in its latest March metrics. That puts it neck and neck with the Palm OS, compared to a 5 percent /7 percent share split in favor of Palm just one month before.. Windows Mobile Devices also saw a share decline from 13 percent to 11 percent, while Blackberry’s RIM OS gained a point to 22 percent, and the iPhone stayed the same at 50 percent. (http://www.techcrunch.com/2009/04/23/android-catches-up-to-palm-in-mobile-ad-market-share-iphone-still-blows-it-away/ 4/23)

op-sys

Well, it finally happened. Apple just delivered its 1 Billionth application download from the App Store, which currently features over 25,000 apps (35,000 by one estimate) built by thousands of developers. The significance of the milestone (besides just the 1 billion mark) is that it’s taken only nine months from when the App Store launched on iTunes to hit 1 billion paid and unpaid downloads. (http://www.techcrunch.com/2009/04/23/apples-app-store-1-billion-served 4/23)

billion-apps

Apps on the iPhone are huge. We know that. As if we needed more proof, Apple moved its billionth app earlier this afternoon. But some recent data from Compete suggests that smartphone owners who don’t have an iPhone, apparently don’t love apps. Or at least, don’t download them. (http://www.techcrunch.com/2009/04/23/zero-remains-a-popular-app-download-number-among-non-iphone-owners/ 4/23)

iphone-vs

Cablevision announced the successful launch of a mobile version of Optimum.net, its consumer web portal providing some 2.5 million Optimum Online customers with access to email, traffic, weather, news and TV listings. Optimum has created the site with Usablenet. (Cynopsis 4/23)

T-Mobile USA today joined other wireless carriers that have introduced embedded SIM modules that enable other devices — such as Amazon.com’s Kindle e-reader — to link to operators’ cellular networks. T-Mobile also said that under a deal with Echelon, the carrier would provide embedded SIMs to support the company’s plans to bring smart-grid technology to utilities in North America. The Wall Street Journal/Dow Jones Newswires (4/23) , Reuters (4/23)

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