Daily Marauder


WIRELESS by Marauder

WIRELESS

AT&T, one of the biggest sponsors of “American Idol,” might have influenced the outcome of this year’s competition by providing phones for free text-messaging services at parties organized by fans of Kris Allen, the Arkansas singer who won. Fox officials decline to comment. (Iwantmedia 5/27, http://www.nytimes.com/2009/05/27/business/media/27idol.html 5/26)

In an effort to continue fostering the Android development community, Google has announced the second round of its Android Developer Challenge class=”snap_preview_icon”> – a competition that rewards some of the platform’s best applications with large cash grants. (http://www.techcrunch.com/2009/05/27/google-kicks-off-android-developer-challenge-part-deux 5/27)

Mobile music will bring in $5.5 billion by 2013, compared with $2.5 billion today, according to a new Juniper Research report that pointed to a wide array of new streaming and downloading services in the pipeline. MediaPost Communications/OnlineMediaDaily (5/26)

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

As expected, Comcast and the NFL Network have made final a carriage deal. The agreement means that the National Football League‘s cable channel will be available by Aug. 1 on the digital-basic tier of the country’s largest cable provider, adding 10.8 million subscribers to the network’s roster. The Wall Street Journal (5/20) , The New York Times (5/19

Comcast NFL2

As Fox’s “American Idol,” U.S. television’s No. 1 series, ends its eighth year, the juggernaut is seeing a 8.4% drop in average audience this season. While advertisers spent $903.3 million on “Idol” last year, it “has begun to show signs of wear,” analysts say. (Iwantmedia 5/20, http://www.usatoday.com/money/media/2009-05-19-ratings-american-idol_N.htm 5/19)

Idol1

A few years before NBC signed up Jay Leno to host a nightly series in prime time, the network approached both Oprah Winfrey and David Letterman about taking on similar gigs. NBC Universal chief Jeff Zucker says Winfrey declined his offer to move her show to the network. (Iwantmedia 5/20, http://www.variety.com/article/VR1118003977.html?categoryid=14&cs=1 5/19)

The season two finale of HISTORY’s Ax Men on Monday at 10p attracted 1.1 million A25-54 and 1.9 million total viewers. (Cynopsis 5/20)

Ax Men

The final episode of the first season of “River Monsters” on Animal Planet drew 1.4 million viewers, good enough to make the show the most-watched in the network’s history. “River Monsters” averaged 1.4 million viewers in its eight-episode first year, topping “Whale Wars,” which averaged 1 million viewers in its freshman season. Multichannel News (5/19)

A special sponsorship with Subway sandwich shops is enabling NBC to renew “Chuck” for a third season. Subway played a role in an episode of the series last month. Chuck’s girlfriend, Sarah, works at a mall food court. She could be selling Subway sandwiches next season. (Iwantmedia 5/20, http://www.nytimes.com/2009/05/20/business/media/20adco.html?_r=1 5/20)

ABC confirmed the following returning series Better Off Ted, Castle, Scrubs, True Beauty, America’s Funniest Home Videos, The Bachelor, Brothers & Sisters, Dancing with the Stars, Desperate Housewives, Extreme Makeover: Home Edition, Grey’s Anatomy, Lost, Private Practice, Supernanny, Ugly Betty, Wife Swap, 20/20 and Saturday Night College Football. Cynopsis 5/20

Nickelodeon and DreamWorks Animation are working on a triple crown of sorts. The two companies, which collaborated on “The Penguins of Madagascar” and recently announced plans for “Kung Fu Panda: The Series,” now say they will team up on a pilot for Nick based on DWA’s “Monsters vs. Aliens” movie. The Hollywood Reporter (5/19)

Eight of the 11 new shows ABC is lining up for next season are made by outside suppliers, breaking with tradition. The move could save money for ABC because most shows fail, losing millions for the studios that produce them. Even successful programs typically lose money. (Iwantmedia 5/20, http://www.latimes.com/business/la-fi-ct-abc20-2009may20,0,441327.story 5/19)


Comcast Corporation made an agreement with Disney and ESPN Media Networks to add ESPNU to its Digital Classic level as well as ESPN360.com to Comcast.net. The launch of ESPNU will coincide with the opening of the college football season. This launch takes ESPNU to more than 46 million subscribers and ESPN360.com will be available to almost 41 million homes. Cynopsis 5/20

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Lifetime filed a motion late Friday to move its legal battle with NBC Universal‘s Bravo over which net gets “Project Runway” from New York state court to the federal level. Attorneys for Lifetime contend that its right to exclusively telecast episodes of the show in the future will pertain to federal copyright law and should, therefore, be heard in federal court. Reuters/The Hollywood Reporter (10/19) , Variety (10/17)

AMC renewed Mad Men for a third season although the show’s production company Lionsgate is in negotiations with the series creator/executive producer Matthew Weiner about who will lead the show for the next season. To date, Lionsgate does not have a contract agreement with Weiner for a third season and Weiner is hoping to raise his pay in light of Mad Men’s Emmy last month for best drama series. (Cynopsis 10/20)

FOX gave a full season order for Terminator: The Sarah Connor Chronicles. FOX said yes to the back nine episodes for the sci fi series’ current second season from Warner Bros. (Cynopsis 10/20)

Cartoon Network is adding to its growing list of original features with a movie treatment of children’s horror book series “NASTYbook,” which is being described as a children’s version of “The Twilight Zone.” “NASTYbook” is to be a live-action/computer-generated movie and joins other Cartoon Network movies in development, such as “Tiger’s Apprentice,” “Firebreather” and “Ben 10.” The Hollywood Reporter (10/20)

TBS ran into technical difficulties on Saturday night that prevented their airing the first 18 minutes of Game #6 of the ALCS championship between the Boston Red Sox and the Tampa Bay Rays.  Instead, fans tuning were disappointed to see The Steve Harvey Show. By the time TBS was able to regain transmission, fans had already missed Tampa putting the first score on the board.  What was the problem?  In simplest terms it sounds like they blew a fuse and two circuit breakers were tripped.   TBS has been averaging approx 6 million viewers per game thus far this ALCS series. (Cynopsis 10/20)

Cable providers are working overtime to develop new ways to expand their bandwidth capabilities and, in doing so, have been able to offer subscribers more programming options in general and a growing slate of Hispanic offerings in particular, this article reports. Time Warner Cable, for instance, recently introduced El Paquetazo, which includes more than 50 Spanish-language networks, in Los Angeles. Multichannel News (10/20)

NBC Universal President Jeff Zucker outlined a 3% drop in the network’s annual budget and asked leaders of its various divisions to make cuts in travel, entertainment and use of consultants. In his memo, Zucker said, “it has become evident that the decline in consumer confidence and spending will impact our operations.” The Wall Street Journal (10/20) , Los Angeles Times (10/18)

Comcast and online job-search site Monster.com are joining forces to launch a new TV channel for those looking for work. The new channel is expected to be up and running by the end of the year, and it will be available in about 16.5 million households. Bloomberg (10/19)

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