Daily Marauder



This morning, I found a MUCH improved situation when I visited the 5th Avenue and Soho Apple stores in NYC.  Both lines wrapped around the block and the media was out in true feeding frenzy form.  Here are some pics from this morning’s adventures.

5th Avenue Store NYC: The Line

The Crowd

See mom, cool kids like iPhones too!  Check out the man on the left and admire the shoes. . .as they so obviously compliment his friend’s pants.

iPhone Love

I swear I didn’t stage this.  All three men don’t know each other and all three men are completely engaged in their iPhones. Ah, love. . .

In my morning conversations with folks in line, I found that 75% of the people I spoke to (extremely limited obviously) had a 1st generation iPhone and were upgrading to the 3G.

#1 in Line: The Who Farm Guy

As Engadget covered earlier in the week, Thewhofarm have been waiting since the weekend for the 3G iPhone.  OK, they’re not really so much waiting for the iPhone as much as they’re trying to drum up press for their organization.  The group supports organic farming and hopes to plant an organic farm on the lawn of the White House.  When asked who they support for President, they claim to be non-partisan even though several of the members voiced support for Obama (shocker).

Minutes before 8AM when the iPhone went on sale, Daniel Simon from the group evangelized in front of the store walking back and forth carrying a Macbook much to the chagrin of nervous security guards.

Here’s my favorite pic of the group taken earlier in the week. . .proving that yoga truly can be done anywhere.

The Ovation

As the first members in line walk through the doors to the store, they are greeted by clapping and cheers from Apple Geniuses in orange shirts.  Nice touch.

The Soho Store NYC: The Line

Despite some frustration given the store’s server going down, all in line were in high spirits.

Will I upgrade to the 3G?



  • I value my cheap monthly plan.
  • I think the mapping functionality on my current phone, while lacking GPS, is adequate.
  • The new 3G, while faster, doesn’t have pix messaging, a video camera, longer battery life or a removable battery, and cut/paste features.  I’m not sayin. . .I’m just sayin.
  • Apple = innovation.  This product just doesn’t rise too far above their last game-changer.  Oh, and that white plastic back reminds me of white disco boots from the seventies. . .and not in a good way.

Here’s my favorite piece of video from the day.  Captured at the 5th Avenue NYC store, a man tells the line they are going to hell if they purchase an iPhone.  I’m fairly certain that my God wants me to have an iPhone.  Otherwise, I’m switching gods.

Many thanks to Elavia (pictured with groovy van below) and Eileen from IZZE for allowing me to roll with them and drink tons of free product.

For information on the upgrades on the 3G iPhone, click here.  For information on the 2.0 software upgrade, click here.

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WIRELESS by Marauder


Tucked away on the iPhone 2.0 version of Apple’s Application Store is a counter for the number of times that each application has been purchased . When this information is combined with an application’s price, and the uniform 30% that Apple pockets on each download, it is possible to know how much Apple is making from the App Store. As of 4PM (PST), that number hovers around $55,000. This is pretty incredible given that the iPhone 2.0 software is not officially available and App Store does not officially open till tomorrow, that bloggers have only been able to access the Apps Store for less than 18 hours, and that the 3G iPhone, with the App store built in out of the box, is not even on sale yet in the United States. If sales of applications stay at the current pace, which they won’t, because they are going to speed up dramatically, the Application Store would still provide Apple with an additional twenty million dollars of revenue per year. (http://www.techcrunch.com/2008/07/10/before-the-app-store-%E2%80%9Copens%E2%80%9D-it-has-already-made-apple-55000 7/10)

As of now (about noon California time) the iPhone 2.0 software update hasn’t officially launched yet, but everyone who cares knows that for the last five hours they could download v.2.0 anyway and access the App Store. Early download stats are coming in on the most popular apps. We’ve divided these into two lists, one for paid apps and one for free apps (there’s a big difference in download numbers). We’ll update for comparison purposes in 24 hours or so. (http://www.techcrunch.com/2008/07/10/iphone-app-store-the-early-list-of-top-downloads 7/10)

All of us iPhone fanatics are just getting our hands on the new apps, but I’ve already found one that I’m sure to consider indispensable within the next few months: Facebook’s new app. Why is it so compelling? Because it almost eliminates the need to maintain a separate contacts list on my phone. While Facebook’s web app for the iPhone was cool enough, the native app basically transforms Facebook into a mobile directory with rich information about your friends. (http://www.techcrunch.com/2008/07/10/facebooks-iphone-app-almost-replaces-my-contacts-list 7/10)

While I agree with this in principle, I can’t in practice.  While sharing information with my iPhone is a pleasurable experience, sharing information with Facebook especially when it comes to a mobile number seems more questionable given Facebook’s access to that data for whatever purposes they see fit.

With iPhone lovers paying people as much as $100 to wait in line for them in Washington, D.C., a half-mile queue forming at stores in Tokyo and the first iPhone 3G customer waiting for 55 hours in New Zealand, questions over the demand for the new iPhone have been answered. Consumers who were interviewed said they view the iPhone 3G — which went on sale around the world this morning — as more of a portable PC than a smartphone. (ClipSyndicate/Bloomberg 7/11,  The Washington Post 7/11, Bloomberg 7/11, Yahoo!/Associated Press 7/11)

iPhone relevant data points, courtesy of Nielsen Mobile:

67% of US iPhone users are male (compared to 48% of all mobile subs)

55% of iPhone owners are under 35 (compared to 34% of all mobile subs)

63% of iPhone users earn above $75k (compared to 38% of all mobile subscribers)

24% of iPhone owners are Hispanic

9.7% of streaming video users and 4.9% of mobile internet users own an iPhone

Popular Features/Media Consumption Habits:

75% use the phones MP3 player

68% use the Wi-Fi functionality of the phone

76% send e-mails over their phone

37% of iPhone users watch video on their phone (10X more than ave. mobile sub)

82% access the internet (5X more than ave. mobile sub)

17% stream music over their phone (7X more than ave. mobile sub)

20% play online games on their phone (9X more than ave. mobile sub)

Smartphone Market Share:
HTC                         25.2%
Research in Motion    23.4%
Palm                        19.3%
Apple                       11.6%
Source: Nielsen Mobile (Cynopsis 7/11)

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WIRELESS by Marauder


A pair of influential newspaper tech columnists have weighed in on Apple‘s new 3G iPhone, due to be released on Friday. And they see many of its new features quite a bit differently. (The Wall Street Journal 7/9, The New York Times 7/9, The Wall Street Journal 7/9)

In essence, both Mossberg and Pogue aren’t as excited about this release in comparison to last year’s release for two main reasons: 1) Battery life & 2) Monthly Wireless Plan Price.  On the battery life issue, I’m in agreement especially in reference to the iPhone as Enterprise solution.  My BlackBerry gets me through days of service.  The 3G iPhone will struggle to get through one unless plugged in.  On the monthly plan cost, I would be in completely agreement but given that I have the first release iPhone, I’m grandfathered into my existing plan cost (whew!) if I choose to pay the unsubsidized price for the phone (boo).  I’m still pretty excited about this next release if only as it executes on progress.  Will I buy one?  Maybe eventually.  For now, I’ll rock the 2.0 upgrade with pride.

Walt Mossberg From the WSJ on the 3G iPhone

David Pogue from the NYTimes on the 3G iPhone

Apple is set to reap as much as $1 billion in income with the introduction of its new iPhone 3G on Friday, according to the research firm iSuppli, which estimated that Apple makes $499 for every phone it sells. In the U.S., Apple and AT&T plan to open their stores two hours early on Friday, the companies said. (InformationWeek 7/8)

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WIRELESS by Marauder
July 7, 2008, 4:47 AM
Filed under: WIRELESS | Tags: , , , , , , ,


It looks like green lights all the way for the launch of the iPhone App Store this week. Most developers have been told they must submit their applications by 12 PM PDT today (Monday) to be considered for inclusion in the launch: “Have your application be among the first available when the App Store goes live. To ensure your application can be considered for the exciting launch of the App Store, submit your application by 12 PM PDT, on July 7, 2008. We will continue to accept applications after this time, however your application may not be available until after the launch of the App Store. Conduct final testing of your application with iPhone OS beta eight and submit your app today.” (http://www.techcrunch.com/2008/07/07/here-comes-the-iphone-app-store 7/7)

Seeing how Apple and AT&T are refusing to sell the 3G iPhone online, folks are already camping out at neighborhood Apple Stores to get their hands on one. If you happened to walk by the flagship Apple Store on 5th Avenue in New York over the weekend, you may have seen the crowds. Among them are TheWhoFarm, an environmental collective Waiting For Apples as a way t raise awareness for its sustainability agenda. (Cynopsis 7/7)

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WIRELESS by Marauder


Apple store drones, PR agents and customer service reps are being as tight-lipped as can be regarding details of the 3G iPhone leading up to the July 11 launch. Apple has actually distributed a 3-page document to sales personnel instructing employees not to gossip about features or, under any circumstances, hold an iPhone for a customer, according to Apple Insider. A report issued yesterday from FBR Capital claims Apple has already upped its chip orders for the iPhone to more than 15 million units. (Cynopsis 6/27)

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WIRELESS by Marauder


Mania TV launched a mobile version of its internet TV service featuring mobile versions of shows such as Dave Navarro‘s over-the-top Spread TV and Tom Green Live. Mobile users can go to mania.tv from their phone’s browsers to access the free content. Mania TV Mobile is powered by mobile video platform Transpera. (Cynopsis 6/16)

Loopt Mobile has optimized its free GPS-based social networking software for a variety of BlackBerry devices across multiple networks including T-Mobile, AT&T, Alltel and Sprint. Loopt enables users to see where their friends and colleagues are geographically through an interactive map application that integrates with various social networks and enables bookmarking and other cool location-based functions. Loopt also demonstrated a version of the software in development for the 3G iPhone at the WWDC conference last week. (Cynopsis 6/16)

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