My name is Caroline Giegerich and I am the founder/editor of this blog. I grew up in Rhode Island, but have landed in Los Angeles as a recent transplant from NYC. I am obsessed with all things new media/music/art/coffee-related. In my career thus far, I have had many roles including DJ at a radio station (WBRU), sales executive at the LA Times, 4 years at HBO managing digital product marketing, emerging technology and R&D, 2 years as VP of Innovations for the media agency, Initiative, working on Lionsgate, VIZIO, Dr, Pepper, Carl’s Jr, Kia, & Hyundai, and now running a team devoted to digital/mobile/social at a beauty company. Wholeheartedly not connected to this, The Wire is by far my favorite show on television. Downton Abbey….close second.
I publish content for this site, blog for the Huffington Post, guest write for Mashable and serve as a consultant in social media and digital product marketing for a variety of television networks and agencies. If you’re looking for help on either one of these, contact me here and I’ll send you visual examples & links to my strategy and executional work.
This site is devoted to two things: filtering down the mess of the internet (just like a dirty mouth) and spotlighting highlights in digital. I intend to simplify the noise down to the most relevant details. On the whimsy side, expect to see everything from art that I find interesting, online video that blows my mind, to how to make some kick ass latte art.
I like to live it loud and I carry that mantra around with me on a daily basis creating a balance between the real world and my iDevices. I hope you enjoy my effort at consolidation and creativity.
Kick ass logo design by Rocketiron. Hire him.
If you have a tip or press release you would like to send me, please leave a comment below and I will e-mail you momentarily.
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