Filed under: Feature | Tags: 2009, California, Castro, Downtown Los Angeles, LA, Los Angeles, Mariachi Square, New York City, NYC, San Francisco, Santa, Santacon, Santarchy, SF, United States, Washington Square Park
SANTACON: DON’T MAKE SANTA MESS YOU UP
Downtown Los Angeles
Photo Credit: Daily Marauder
Over the weekend, the Santas converged, ready to get their drink on. Santacon began in 1994 in San Francisco when a group of 30 Santa’s converged on downtown SF and caused a bit of Kris Kringle mayhem. That spontaneous coordination of Santa fun has progressed into an international phenomenon. Saturday, Santacon dropped in on NYC, San Francisco and Los Angeles. The crowd descended on a Santa-infused pub crawl bringing chaos and fun in its wake. Did you happen to catch the red and white tide? If so, here’s a few pics to catch you up on the fun you missed.
Los Angeles
Mariachi Square, Los Angeles “Sado Masachristmas”
Photo Credit: Daily Marauder
We were in attendance on this one and it was truly an interesting array of creative holiday spirit. Locations were communicated either through traditional means (shouting) or through more digital means (Twitter). As this is a driving town, I was relieved to find that the flask-bearing crowd took the subway from location to location.
And who knew Santa had beef? In this shot, clowns show up to protest Santa’s progression through the streets. And yes, it rains in LA.
La Perla Los Angeles
Photo Credit: Daily Marauder
Here the singing Santas take over the subway. Yup, I didn’t know LA had one either…
New York City

Washington Square Park, NYC
Photo Credit: Sdavisk
San Francisco

Castro, San Francisco
Photo Credit: Jon Bauer
For more information on Santacon coming to a city near you, check out this calendar of events. Happy Holidays from one Santa to another.
Filed under: Feature | Tags: Facebook, I'm on TV, Kids and Teens, Marketing, New Year, New Year's Eve, Time Square, Toshiba, Twitter
PICTURE YOURSELF IN TIMES SQUARE: I’M ON TV
Sunday, December 13th, 2009. 1:00PM. Times Square. If you happened to be walking through the tourist-infested crowds in Times Square yesterday, you might have caught a red hoodie-wearing Marauder smiling back at you. My inner monologue would be, “I don’t know why you’re braving Times Square at the holidays in the rain either.”
As part of Toshiba’s countdown to New Year’s Eve, the company is launching a marketing campaign dubbed “I’m on TV.” Eighteen videos will be selected a day to air up to three times on Toshiba’s LED screen in Times Square. Participants are asked for their vision for the next decade to be recorded in 8 seconds of silent video. In addition, several videos will be selected to air on New Year’s Eve in the countdown festivities from 6PM to midnight.
The social marketer in me would have loved to see them post the videos immediately to Twitter or Facebook to make the campaign a bit more viral. As exciting as it is to know that your silly face was on a screen in Time Square, it would have been that much more exciting if those videos could travel the internet to all corners of the world. Toshiba, that is my vision for you.
So go, wax poetic about the New Year. I’ll see you in Times Square.
















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