Daily Marauder

SPIT AND TWIT: WINE TASTING ON A TWITTER HIGH

Been to a wine tasting lately? Usually, the night starts off with formal wine tasting noting hints of cedar and light tannins. End the night requesting a double hit and giving the evil eye whenever your bartender gives you the light pour. On any of these occasions, unless you’re more serious than I or trying to impress your associates, I doubt that tasting notes are anything you’ve ever taken seriously. The last note I can ever remember writing after taking a sip of wine was simply, “Cool.” And regardless of what you write, who actually keeps these notes for reference later? Perhaps, one of those folks who insists on scrapbooking given any opportunity.

City Winery, NYC’s first operational winery, has decided to flip the script on the wine tasting process applying a bit of a digital edge to the entire process.

City Winery, NYC

Instead of writing wine-tasting notes on little scraps of paper to be lost or used as wine-encrusted coasters, tasting notes will be tweeted by the crowd. Using a mobile phone and a twitter account, each taster will tweet reactions such as:

@dailymarauder: That last Pinot rocked my world harder than the East Village launch of Motorino.

The tweets will be aggregated and published locally and online by WineTwits for participants and others to read. Cool little social media meets wine experiment. I expect Crush It supporters to be in attendance.

100 wines. 35 Wineries. Many Tweets.

Location: City Winery

Date: Sunday November 8^th

Price: $35: Buy here.

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