Filed under: Feature | Tags: Autos, BMW, Canada, Hyundai Elantra, Makes and Models, Ontario, Recreation, Sport utility vehicle
HYUNDAI GETS DOWN WITH ONLINE VIDEO
October 22, in a parking lot in Ontario, Canada, a 62-year old woman driving a BMW SUV attempts to park. For some unknown reason, she ends up physically mounting her car onto two other cars parked in the lot. At this point, she casually reverses and calmly drives out of the lot without even so much as a , “Sorry I totally f-ked your car” note. Amazing.
What happens next involves a brand very intelligently responding to a bit of popular online video. One of the crushed cars happened to be a Hyundai Elantra. Hyundai responded by buying the owner a new car. They could have done more on the production value of the video but regardless, pretty awesome move for a car company. Just makes you hope that something equally awesome will happen to the other driver.
I still want to know what was happening in that BMW SUV. Cell phone distraction? Partial stroke? What? After witnessing someone drive into a friend’s parked car on the streets of LA, I am amazed at the lengths of driving stupidity. And by the way, the driver who slammed into my friend’s SUV did it with such force that the air bags deployed and he crushed the axel leaving the car un-drivable. Double amazing.
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- Victim of Worst Parking Job Ever Gets a New Car [Video] (mashable.com)
- ‘Worst parking job’ victim given car (thestar.com)
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Filed under: BROADCAST/CABLE | Tags: Academy Award, Alec Baldwin, Kodak Theatre, New York Yankees, PhiladelphiaPhillies, Steve Martin, Time Warner, World Series
The World Series gave the Fox network world-class ratings last week as the New York Yankeessquared off against the Philadelphia Phillies in four much-watched games. Fox can thank baseball for a huge average audience of 14.69 million viewers (8.8 rating, 14 share). (AP 11/3)
Steve Martin and Alec Baldwin have been named the dual hosts of the 82nd Academy Awards. You’ll remember Martin hosted twice before – for the 73rd and the 75th annual awardsfest. The Academy Awards will air on Sunday, March 7, 2010 on ABC and be presented at the Kodak Theatre. (Cynopsis11/4)
Time Warner is reporting third-quarter earnings fell 38% on particular weakness in publishing. Still, the media giant topped analysts’ expectations. The publishing group saw a 40% decline in earnings. The segment has long been the topic of rumors about its future. (Iwantmedia11/4, Smartmoney11/4)
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Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Facebook, Facebook Connect, Google, Google Friend Connect, Search, TechCrunch, Web search engine, Yahoo
ONLINE SERVICES/INTERACTIVE MEDIA
A battle has been brewing for months now: Google and Facebook both want to be the social layer that sits on top of every site on the Internet. So far, at least in mindshare, Facebook has been winning this battle with Facebook Connect. Google’s offering, Friend Connect is the sibling that gets no respect. But that could change starting today with some new features and functionality. (Techcrunch11/4(
Yahoo Inc, looking to match rivals in providing up-to-the-minute Internet search results, is running tests with several real-time search partners, sources familiar with the matter said on Tuesday. (Reuters11/3)
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Filed under: WIRELESS | Tags: App Store, Apple, Handhelds, iPhone, IpodTouch, iTunes, Pizza Hut, Smartphones
More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps. One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago. (Mashable 11/3)
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Filed under: TECHNOLOGY
Is the DVD really on its way out? Following a partnership announced earlier this year which made CinemaNow downloads available on Best Buy’s retail site, the electronics chain announced plans to license and deploy Sonic’s Roxio CinemaNow technology and services platform to make on-demand digital content delivery a standard feature on connected consumer electronics devices sold throughout its U.S. stores, including PCs, connected TVs, set top DVRs, Blu-ray Disc and mobile media players. Sonic licenses new movies, TV shows, indie films and catalog titles, often day-in-date with their DVD release. Best Buy will be paying CinemaNow a fee along with a percentage of the service’s revenue for powering the service. CinemaNow also handles the back-end support for Blockbuster’s streaming video rental service. (Cynopsis 11/4)
Filed under: Feature | Tags: Escalator, Keyboard, Music, Piano, Shopping, Stockholm, Sweden, Volkswagen
STAIRS VS. ESCALATOR: THE FUN THEORY IN MOTION
Check out this video from Stockholm encouraging folks to use the staircase rather than the escalator. How? It’s called the fun theory. By turning the staircase into a piano, 66% more people used the stairs rather than the lazy route. Score.
The interesting portion undiscovered until the end of the video is that this is part of a campaign of branded entertainment from VW under the umbrella of the Fun Theory. Over 6 million people have watched the video so far. At least from the perspective of video views, this is clearly a winner. Here’s my question to you, does it have positive effects for the brand?
Check out the other fun theory videos here.
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- The way to make people use the stairs rather than go electric: the piano (niklasblog.com)
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- Who Will Climb the Piano Stairs? (freakonomics.blogs.nytimes.com)
- Making it Fun To Take The Stairs (treehugger.com)
- Video: Volkswagen Launches ‘The Fun Theory’ Campaign (blogs.thecarconnection.com)
- The Fun Theory: Volkswagen Masters the Viral Video (mashable.com)
- These Piano Stairs Will Motivate Even The Laziest of You [Image Cache] (gizmodo.com)
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Filed under: BROADCAST/CABLE | Tags: Box Office, Colleges, Entertainment, Shopping, Sports, Tickets, Viacom, Video game
Viacom’s quarterly profit breezed past expectations as consumers set aside money worries to scoop up the new Beatles video game and buy tickets for box-office hits like “Transformers” and “G.I. Joe.” (Reuters 11/3)
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