Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Advertising, Google, LinkedIn, News Corporation, Rupert Murdoch, Twitter, Wall Street Journal, Web search engine
ONLINE SERVICES/INTERACTIVE MEDIA
Google users may not turn up any News Corp. articles in their searches after the company launches its paid content strategy, according to comments made by Rupert Murdoch in a Sky News interview. Murdoch complained that search engine readers hold little value for print sites’ advertisers and again held up his Wall St. Journal site as an example of what the model would look like. (Only the first paragraph of news stories would come up in search engines.) “There’s not enough advertising in the world to make all the websites profitable. We’d rather have fewer people coming to our websites but paying,” said Mr. Murdoch.
Techcrunch reported that 25% of WSJ.com’s traffic comes from Google. That’s, in essence, what we’re talking about here: 25%. It’s a bit like Kraft taking all of it’s products off of supermarket shelves. And considering that WSJ has a deal with Google to allow users to read full article content when they search through the engine, it seems a bit like an about-face no?
In a continued housecleaning at Walt Disney Co., studio distribution veteran Mark Zoradi is leaving after 29 years. The departure of Zoradi, president of Disney’s motion pictures group, follows the ousting of his former boss, Disney Studios Chairman Dick Cook, in September and Miramax Films President Daniel Battsek late last month. (LA Times 11/10)
LinkedIn and Twitter have linked up. Starting immediately, users of LinkedIn and Twitter can cross-file to each other’s services, by checking a box on either Twitter or LinkedIn. (Reuters11/10)
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