Daily Marauder


GAMING by Marauder
November 9, 2009, 11:38 AM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

Last week Zynga CEO Mark Pincus said that they would take steps to remove scammy advertising offers from their social games. There have been a couple of missteps since then, and Facebook responded by taking Zynga’s newest game, FishVille, offline. (Techcrunch11/8)

Scamville

Facebook app maker Zynga, the developer behind the wildly popular Farmville Facebook app, has a new virtual social networking app set in a fish bowl. (It may be tough to get into but keep trying – the app was overloaded over the weekend.) Instead of planting and harvesting crops, FishVille has users raise and feed colorful tropical fish. Earn money as you go along to buy more fish eggs, decorations and eventually a bigger tank. Zynga’s applications are successful because they provide addictive goals to results-oriented users and incorporate social aspects such as gifting that create such viral explosions on the platform. Zynga’s Farmville app is currently tops by a mile among Facebook apps, according to Inside Facebook’s independent metrics firm AppData. (Cynopsis 11/9)

Top 10 Applications on Facebook by Registered Users

Rank App                    Developer   Category        Users

1     Farmville             Zynga        Games         63,543,438

2     Causes                Causes       Education    35,222,871

3     Café World          Zynga        Games         28,378,477

4     Mafia Wars          Zynga        Games         26,269,933

5     Happy Aquarium CrowdStar Games         24,741,376

6     Pet Society          PlayFish     Games          21,503,624

7     FamilyLink.com   FamilyLink Friends/Fam.20,119,046

8     YoVille                Zynga        Games         19,765,144

9     Texas HoldEm     Zynga        Games       18,825,441

10    Farm Town         Slashkey     Games         18,430,454

Source: Appdata

Microsoft believes it has cracked the code on how best to bring advertising into the vast video-game universe. The software giant will host an Advertising Gaming Upfront at Lincoln Center in New York on Thursday, during which it will unveil several new partnerships. (Iwantmedia 11/9, Mediaweek11/8)

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