Filed under: Feature | Tags: Cheese, Cheese sandwich, Cooking, Dave Danhi, Grilled Cheese Truck, Home, Katz's, Los Angeles, Michele Grant’s, NYC, S'Mac, Sandwiches, Twitter, Water Grill
FOOD TRUCKS IN THE WILD: THE GRILLED CHEESE TRUCK
Last night in Silverlake here in Los Angeles, I made up my mind to track down The Grilled Cheese Truck after consulting with @thirteenny and convincing @kw to come with me. I located the cheesy goodness on Twitter and made my way down to MOCA to sample the wares.
After driving around for 20 minutes trying to locate a spot, I gave up and parked my car with the hazards on. There was no way I was walking away without a grilled cheese sandwich in hand, even if I had to cry in front of a parking attendant to get one. Out-of-state plates are so useful in times of need.

After a quick read of the menu, the combinations were a bit less than inventive. They could learn something from a quick study of S’Mac’s menu in the East Village, NYC. Mac & Cheese yes but stunning combinations of cheese all the same. All the same, a good classic is a good classic. I was ready to get this cheesy party started.
I went with the Cheesy Mac and Rib because really, isn’t it double the carbs, double the fun? Now, paying $7 for a grilled cheese sandwich isn’t something I’m in the habit of doing but what the hell, a girl’s gotta eat.

Photo Credit: Zach Behrens/LAist
The sandwich left me with several highs and a few low notes. On the upside, the cheese was perfectly melted and the sharpness of the cheddar perfectly paired with the sweetness in the BBQ pork and caramelized onions. The induced sad face came from the clump of BBQ pork aggregated in the middle of the sandwich rather than spread around for evenness. I expect a little extra on a $7 sandwich. Of course, I’ll pay $15 for a Katz’s Pastrami because I know it will be perfection every time.
In the end, as I shivered on the street while watching my illegally parked car like a hawk and downing melted cheese, I was satisfied with my melted goodness. That said, I won’t be as intent on tracking the truck down in the future.
The trucks’s chef Dave Danhi hails from an impressive list of restaurants from the Water Grill, Roxbury Supper Club, Habana, and Georgia. After a pre-melt in the Farmer’s Market, the truck launched to the masses on October 27th. The power of the launch was strengthened by Danhi and partner Michele Grant’s twitter feed launched 2 months earlier to spread the buzz. That goal was certainly attained as I don’t know single Angelino who hasn’t mentioned the truck in the past week. At this point, food trucks and twitter feeds are almost synonymous with each other. If you’re looking for a Twitter list of food trucks in your city, check these out:
As I drove home to West Hollywood full of toasted cheesiness, I passed countless Mexican food trucks and began to ponder. Yes, there is a food truck craze in full tilt. Yes, we love them. But what about the trucks that started it all? On my next commute home, I’m stopping there and getting a $3 taco. I’m pretty sure I’ll be even more satisfied.
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Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Adam McKay, EBay, Janus Friis, Private equity firm, Rob Corddry, Silver Lake Partners, Skype, YouTube
ONLINE SERVICES/INTERACTIVE MEDIA
Thumbs up, thumbs down comedy site Funny or Die has launched a channel on YouTube showcasing some of its most popular star-studded videos and Co-Founders Will Ferrell and Adam McKay have agreed to curate its initial selections. For instance, check out The Daily Show‘s Rob Corddry exploration of homophobia, “Rob Corddry Has A Broner.” (Cynopsis 11/6)
Here’s my question to you: does this help drive traffic to Funny or Die where they make the lion share of their revenue OR hurt the site by driving eyeballs elsewhere? Comment below and weigh in.
eBay has just announced that it has reached a settlement with the founders of Skype, clearing the way for the sale of the Internet communication company to a consortium formed by private equity firm Silver Lake Partners, Andreessen Horowitz and the Canada Pension Plan Investment Board. (Techcrunch11/6)
Newser, the news aggregator founded by Michael Wolff and Patrick Spain, is for “people who can’t get what they want from their newspaper,” says a newly posted “6 Myths About Newser” page on the site. “If newspapers want to stay alive, they have to adapt to the Web.” (Iwantmedia11/6, Newser)
Filed under: WIRELESS
Cablevision is offering subscribers a new tool to program their digital video recorders via Web-enabled smartphones. The system, which runs through the company’s Optimum.net mobile Web site, lets users who lease a DVR from the cable company schedule recordings and delete shows from their phones. Multichannel News (11/5)
Filed under: GAMING
A battle against Russian nationalists may give Activision Blizzard Inc. the biggest entertainment release of the year, said Chief Executive Officer Bobby Kotick. Sales of Activision’s “Call of Duty: Modern Warfare 2,” to be released on Nov. 10, could surpass the top films of 2009, Kotick said. Some analysts have predicted the game may break the all-time video-game sales record set last year by Take-Two Interactive Software Inc.’s “Grand Theft Auto 4.” (Bloomberg11/5)














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