Daily Marauder

STAIRS VS. ESCALATOR: THE FUN THEORY IN MOTION

Check out this video from Stockholm encouraging folks to use the staircase rather than the escalator. How? It’s called the fun theory. By turning the staircase into a piano, 66% more people used the stairs rather than the lazy route. Score.

The interesting portion undiscovered until the end of the video is that this is part of a campaign of branded entertainment from VW under the umbrella of the Fun Theory. Over 6 million people have watched the video so far. At least from the perspective of video views, this is clearly a winner. Here’s my question to you, does it have positive effects for the brand?

Check out the other fun theory videos here.

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• The way to make people use the stairs rather than go electric: the piano (niklasblog.com)
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• Video: Volkswagen Launches ‘The Fun Theory’ Campaign (blogs.thecarconnection.com)
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