Daily Marauder


STAIRS VS. ESCALATOR: THE FUN THEORY IN MOTION by Marauder
November 3, 2009, 11:36 PM
Filed under: Feature | Tags: , , , , , , ,

STAIRS VS. ESCALATOR: THE FUN THEORY IN MOTION

Check out this video from Stockholm encouraging folks to use the staircase rather than the escalator. How? It’s called the fun theory. By turning the staircase into a piano, 66% more people used the stairs rather than the lazy route. Score.

The interesting portion undiscovered until the end of the video is that this is part of a campaign of branded entertainment from VW under the umbrella of the Fun Theory. Over 6 million people have watched the video so far. At least from the perspective of video views, this is clearly a winner. Here’s my question to you, does it have positive effects for the brand?

Check out the other fun theory videos here.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Reblog this post [with Zemanta]
About these ads

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

%d bloggers like this: