Filed under: Feature | Tags: Escalator, Keyboard, Music, Piano, Shopping, Stockholm, Sweden, Volkswagen
STAIRS VS. ESCALATOR: THE FUN THEORY IN MOTION
Check out this video from Stockholm encouraging folks to use the staircase rather than the escalator. How? It’s called the fun theory. By turning the staircase into a piano, 66% more people used the stairs rather than the lazy route. Score.
The interesting portion undiscovered until the end of the video is that this is part of a campaign of branded entertainment from VW under the umbrella of the Fun Theory. Over 6 million people have watched the video so far. At least from the perspective of video views, this is clearly a winner. Here’s my question to you, does it have positive effects for the brand?
Check out the other fun theory videos here.
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- The way to make people use the stairs rather than go electric: the piano (niklasblog.com)
- The Fun Theory: Volkswagen Turns Stairs Into Giant Piano & Creates World’s Deepest Trash Can (laughingsquid.com)
- Who Will Climb the Piano Stairs? (freakonomics.blogs.nytimes.com)
- Making it Fun To Take The Stairs (treehugger.com)
- Video: Volkswagen Launches ‘The Fun Theory’ Campaign (blogs.thecarconnection.com)
- The Fun Theory: Volkswagen Masters the Viral Video (mashable.com)
- These Piano Stairs Will Motivate Even The Laziest of You [Image Cache] (gizmodo.com)
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Filed under: BROADCAST/CABLE | Tags: Box Office, Colleges, Entertainment, Shopping, Sports, Tickets, Viacom, Video game
Viacom’s quarterly profit breezed past expectations as consumers set aside money worries to scoop up the new Beatles video game and buy tickets for box-office hits like “Transformers” and “G.I. Joe.” (Reuters 11/3)
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Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Apple, Google, ITunes Store, Lala, Myspace, Pandora, Searching, Wall Street Journal
ONLINE SERVICES/INTERACTIVE MEDIA
Apple is trying to round up programming support to offer a $30-a-month subscription-television service. The Wall Street Journal says Apple’s “over-the-top” service in theory could rival cable television, given it can offer programmers a base of 100 million customers through iTunes. The Wall Street Journal/Digits blog (11/2)
Best Buy Co., the world’s largest electronics retailer, will start an online store for movies and television shows that will compete with Apple Inc.’s iTunes. (Bloomberg11/3)
Last week Google launched the Music Onebox — a special new search result that lets users stream songs in their entirety for free. The feature is being powered through partnerships with MySpace and Lala who are providing the song streams, with contributions from a host of other partners like Pandora and imeem. Millions of people will doubtless stumble across the new feature on their own as they run searches for their favorite bands, but Google also has a few tricks up its sleeve to get the word out. We’re hearing that a number of well known artists will soon be actively promoting the service, offering exclusive content to fans who Google them.
Tres smart marketing promotion. Tres Tres smart, The word of mouth on this should be intense. Nice move Google. Very nice. (Techcrunch11/3)
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Filed under: WIRELESS | Tags: Brightkite, Foursquare, Gowalla, Location-based service, Loopt, Online Communities, Social network, Twitter
John Biggs from Techcrunch just got his hands on the the Twitter Peek aka the Tweek and he’s trying to figure out who, specifically, this is for. First, consider this his review: this device is not very good if you’re a Twitter “power user” like him or anyone else with maybe 100+ followers and a few hundred folks you follow. (Techcrunch 11/3)
When Loopt launched in 2006 it was ahead of a curve that is just starting to be recognized: Location. Now, with services like Foursquare, Gowalla, Brightkite and even Twitter fueling the location-based services frenzy, Loopt realized that it needed to shift its strategy a bit. Enter Pulse, a new feature launching today. (Techcrunch11/3)
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Filed under: GAMING | Tags: 1920s, Arts, Games, Roleplaying, Social Sciences, United States, Variety, Video game
The Mouse House will reintroduce its famous mascot in “Epic Mickey,” a videogame due late next year that will revive several of the character’s key personality traits that have been dulled or forgotten since his introduction in the late 1920s. (Variety11/2)
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Filed under: TECHNOLOGY | Tags: Amazon.com, App Store, Apple, Barnes & Noble, E-book, iPhone, IpodTouch, Silicon Valley
The number of e-books available for Apple‘s iPhone and iPodTouch through the App Store surpassed the leading category, games, in September for the first time, an indication that the devices could grab market share from Amazon’s market-leading Kindle reader, a research firm said. (Informationweek11/2)
A Silicon Valley start-up said it sued Barnes & Noble on Monday, claiming that the bookseller misappropriated trade secrets in creating the Nook e-reader. Cupertino, Calif-based Spring Design said it had a nondisclosure agreement with Barnes & Noble and had been discussing its e-reader plans with the bookseller since early this year. (Cnet 11/2)
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