Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Also this past Thursday at 10p, Bravo’s The Real Housewives of Atlanta concluded its second season drawing in a little more than 2.0 million A18-49 viewers and nearly 3.0 million total viewers. These tallies are up 22% and 35% respectively compared to the season one finale. (Cynopsis10/26)

DH Atlanta


NBC, Universal Sports and UniversalSports.com plan 1,250 hours of coverage of Olympic sports leading to the Winter Games in Vancouver. “For the first time ever, this all happens and is accessible to the American public,” says NBC Olympics president Gary Zenkel. (Iwantmedia 10/26, Yahoo10/26)


HBO renewed its 30m drama series In Treatment, starring Gabriel Byrne as Dr. Paul Weston, for a third season. Production on season three begins early next year in New York with a premiere slated for later in 2010. (Cynopsis 10/26)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Oprah announced Saturday on her website Oprah.com that viewers can register to attend the largest book club meeting ever. Oprah’s book club has been stagnant for a while, however this latest title ‘Say You’re One of Them’ with author Uwen Akpan is number 63 of the Oprah’s Book Club. (The Examiner 10/26)

Oprah Live Book Club

Bolstered by an investment from Rogers Communications, one of Canada’s largest media companies, the budding new-media mogul Michael Eisner is expanding his Web video studio. (NY Times 10/26)

Yahoo is losing more ground to its nemesis, Google, according to Barron’s. In short, Yahoo’s advertising revenues are on the decline while Google’s are rising. Yahoo is “cutting expenses to the bone and producing only ‘less bad’ results,” while rival Google is “pulling away.” (Iwantmedia 10/26, Barrons10/26)

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MOBILE by Marauder
October 26, 2009, 11:00 AM
Filed under: WIRELESS | Tags: , , , , , , ,

MOBILE

A few months ago, Techcrunch wrote about mobile ad network Greystripe study that placed “iPhone moms” (mothers of young children who own iPhones) as one of the new and growing mobile advertising demographics on the street. In August, Greystripe claimed that iPhone moms made up 29.5% of all iPhone users. Today, the ad network is releasing a follow-up report which offers detailed behavioral characteristics of moms in their iPhone ad network. (Techcrunch10/26)

mom iPhone

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GAMING by Marauder

GAMING

Sony said is partnering with Netflix to provide access to the online movie rental company’s library through Sony’s PlayStation 3 video game console. PS3 users in the United States who are also Netflix subscribers will be able to instantly stream movies from the Netflix catalog at no extra cost. (Reuters10/26)

Well it’s about time. I mean, it’s sort of like arriving at the XBox party at the end when everyone has already paired off and only the somewhat sketchy people are left. OK, maybe a slight exaggeration but you know you hear me on this… Here’s the BIG difference between PS3 and XBox, PS3 users don’t have to pay an additional extra dime for Netflix content whereas XBox users must have the Gold level membership which costs $50/year.

PS3


So much for the first generation of big Facebook/MySpace social application startups. Slideand RockYouboth got huge valuations in venture rounds. But a new generation of application developers has taken center stage and are racking up big revenues and their own eye popping valuations: Zynga, Playfish and Playdom. (Techcrunch10/26)

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TECHNOLOGY by Marauder
October 26, 2009, 10:58 AM
Filed under: TECHNOLOGY | Tags: , , , , , , ,

TECHNOLOGY

Amazon’s Kindle software isn’t going to be limited to the e-reading device: following Amazon’s announcement at the Windows 7 launch that it has released a version of the Kindle Reader software for PCs (”Kindle for PC“), the company has also revealed that it’s building a Mac version of the software. Neither version requires that you own a Kindle in order to download books. (Mashable10/24)

Kindle

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ONLINE VIDEO OF THE WEEK: MOBILE PHONE SYMPHONY by Marauder

ONLINE VIDEO OF THE WEEK: MOBILE PHONE SYMPHONY


1,000 phones using 53 separate ringtones created Tchaikovsky’s 1812 overture. Simply brilliant. In essence, musician/producer Jol Mulholland recorded different sections (strings, percussion, etc) as separate ringtones on separate phones and then banded them back together. Pretty genius sh-t…  The video was created as part of Vodafone NZ’s marketing efforts.

The Making Of Video


Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

The deal between Comcast and NBC Universal is moving toward a likely official conclusion as media honchos gathered this week at 30 Rockefeller Plaza to kick tires, scrutinize balance sheets and perform due diligence. (The Wrap 10/22)

Comcast NBC

Jeff Gaspin, NBC Universal’s top television exec, claims that NBC will no longer program to profit margins — meaning no more “Jay Leno”-like programming that is profitable merely because it is cheaply produced. The announcement is said to be “stunning” Hollywood. (The Washington Post 10/23)

Stunning yes, if you consider that Marc Graboff (Co-Chairman/NBC) mentioned mere days ago at Digital Hollywood LA how profitable Leno was for the advertisers and how he considered that things were going “well.”


To satisfy the “Gleeks,” aka fans of new frosh series Glee, FOX said it will release the first 13 episodes of its music-filled drama on DVD at the end of this year, per Variety. ‘Glee’ Season One: Road to Sectionals will be available in stores by December 29. The 13-episode set will also contain a director’s cut of the pilot episode as well as behind-the-scenes features, cast audition clips and music performances from the show. Later in mid-2010 the full first season of Glee will be released on DVD, picking up the new original episodes slated to air on FOX next spring. The 13-episode set, coming out this December will also include a voucher toward the purchase of the full season box set. (Cynopsis 10/23)

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