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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

The premiere Oct. 22 of Comedy Central‘s “The Jeff Dunham Show” attracted 5.3 million viewers, the most ever for a series debut on the Viacom-owned network. After factoring in showings later in the night, the series amassed an opening-day audience of 7.9 million viewers. The Hollywood Reporter (10/23)

Jeff Dunham


CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising. (NY Times 10/26)

Microsoft is backing out of its sponsorship off Fox‘s upcoming “Family Guy” comedy/variety special. The software giant planned to sponsor the show to tout its new Windows 7 operating system. The special’s content, Microsoft says, “was not a fit with the Windows brand.” (Iwantmedia 10/27, Variety10/26)

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