Filed under: BROADCAST/CABLE | Tags: 4Kids Entertainment, Conan O'Brien, MelrosePlace, Paramount Pictures, Teenage Mutant Ninja Turtles, The CW Television Network, Universal Media Studios, Viacom
Looking to regain its popularity with young boys, Nickelodeon has acquired the rights to the “Teenage Mutant Ninja Turtles” franchise from The Mirage Group and 4Kids Entertainment for $60 million. The Viacom-owned cable network is expected to produce a new version of the show to debut in 2012, while corporate cousin Paramount Pictures will develop a feature film based on the heroes. Los Angeles Times/Company Town (10/21)
The CW is granting a full season order to the frosh drama Vampire Diaries, taking the series to a full 22-episode season. Since its debut in September, Vampire Diaries has delivered solid ratings and viewers for the network, averaging a 1.8 rating and 3.9 million total viewers last week. Additionally, The CW gave Melrose Placefive more episodes, despite its lukewarm ratings results since its premiere.
NBC gave a development nod to a 30m sitcom from actor/writer Paul Rust based on his past employment at a Wal-Mart store, cites Variety. The yet-to-be-titled project will be produced by Universal Media Studios through Conan O’Brien‘s Conaco banner. Rust will write and star in the project which recounts his former job at a Wal-Mart located in his hometown of LeMars, Iowa following college graduation.
Does Wal-Mart not see the branded entertainment opportunities alllll over this? Makes me think of the web site I turned to most when driving cross country. http://www.peopleofwalmart.com/
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