Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

As expected, Comcast and the NFL Network have made final a carriage deal. The agreement means that the National Football League‘s cable channel will be available by Aug. 1 on the digital-basic tier of the country’s largest cable provider, adding 10.8 million subscribers to the network’s roster. The Wall Street Journal (5/20) , The New York Times (5/19

Comcast NFL2

As Fox’s “American Idol,” U.S. television’s No. 1 series, ends its eighth year, the juggernaut is seeing a 8.4% drop in average audience this season. While advertisers spent $903.3 million on “Idol” last year, it “has begun to show signs of wear,” analysts say. (Iwantmedia 5/20, http://www.usatoday.com/money/media/2009-05-19-ratings-american-idol_N.htm 5/19)

Idol1

A few years before NBC signed up Jay Leno to host a nightly series in prime time, the network approached both Oprah Winfrey and David Letterman about taking on similar gigs. NBC Universal chief Jeff Zucker says Winfrey declined his offer to move her show to the network. (Iwantmedia 5/20, http://www.variety.com/article/VR1118003977.html?categoryid=14&cs=1 5/19)

The season two finale of HISTORY’s Ax Men on Monday at 10p attracted 1.1 million A25-54 and 1.9 million total viewers. (Cynopsis 5/20)

Ax Men

The final episode of the first season of “River Monsters” on Animal Planet drew 1.4 million viewers, good enough to make the show the most-watched in the network’s history. “River Monsters” averaged 1.4 million viewers in its eight-episode first year, topping “Whale Wars,” which averaged 1 million viewers in its freshman season. Multichannel News (5/19)

A special sponsorship with Subway sandwich shops is enabling NBC to renew “Chuck” for a third season. Subway played a role in an episode of the series last month. Chuck’s girlfriend, Sarah, works at a mall food court. She could be selling Subway sandwiches next season. (Iwantmedia 5/20, http://www.nytimes.com/2009/05/20/business/media/20adco.html?_r=1 5/20)

ABC confirmed the following returning series Better Off Ted, Castle, Scrubs, True Beauty, America’s Funniest Home Videos, The Bachelor, Brothers & Sisters, Dancing with the Stars, Desperate Housewives, Extreme Makeover: Home Edition, Grey’s Anatomy, Lost, Private Practice, Supernanny, Ugly Betty, Wife Swap, 20/20 and Saturday Night College Football. Cynopsis 5/20

Nickelodeon and DreamWorks Animation are working on a triple crown of sorts. The two companies, which collaborated on “The Penguins of Madagascar” and recently announced plans for “Kung Fu Panda: The Series,” now say they will team up on a pilot for Nick based on DWA’s “Monsters vs. Aliens” movie. The Hollywood Reporter (5/19)

Eight of the 11 new shows ABC is lining up for next season are made by outside suppliers, breaking with tradition. The move could save money for ABC because most shows fail, losing millions for the studios that produce them. Even successful programs typically lose money. (Iwantmedia 5/20, http://www.latimes.com/business/la-fi-ct-abc20-2009may20,0,441327.story 5/19)


Comcast Corporation made an agreement with Disney and ESPN Media Networks to add ESPNU to its Digital Classic level as well as ESPN360.com to Comcast.net. The launch of ESPNU will coincide with the opening of the college football season. This launch takes ESPNU to more than 46 million subscribers and ESPN360.com will be available to almost 41 million homes. Cynopsis 5/20

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Google CEO Eric Schmidt hints that a deal with Twitter could be close, although he dampens speculation that he is planning to buy the microblogging phenomenon. “We do not have to buy everyone to work with them.” Google is believed to be seeking real-time search. (Iwantmedia 5/20, http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/5351937/Google-chief-hints-at-partnership-with-Twitter.html 5/20)

Google twitter

After NBC “unceremoniously” cancelled “My Name Is Earl,” one of the sitcom’s actors, Ethan Suplee, turned to Twitter to complain. His actions helped spark a Twitter-based campaign to resurrect the series. An earlier geek-led campaign purportedly helped save NBC’s “Chuck.” (Iwantmedia 5/20, http://latimesblogs.latimes.com/showtracker/2009/05/my-name-is-earl-creator-greg-garcia-is-a-writer-because-he-has-a-way-with-wordsasked-for-his-take-on-nbcs-unceremonious-canc.html 5/19)

My Name is Earl

U.S. cable giant Comcast climbed the most in customer-satisfaction ratings among its peers by using Twitter to calm disgruntled subscribers, according to the American Customer Satisfaction Index. Comcast employs 10 people to monitor tweets about the company. (Iwantmedia 5/20, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a71HPbtIMT20 5/19)

ESPN on July 15 will launch the first integrated video player on YouTube and also will be the first network to run pre-roll ads on the Google-owned site, the Walt Disney Co. unit announced at its upfront. “We’re programming dayparts as if ESPN.com was a new network,” said Sean Bratches, ESPN’s executive vice president of sales and marketing. “We want to make ESPN and our partners’ brands available to fans in every conceivable way.” Advertising Age (5/19)

The DVD box set of the just-ended season of “24″ on News Corp.’s Fox network became available for sale the day after the airing of the season finale. News Corp. describes the unusually quick DVD release as an “experiment” amid changing viewing habits in the digital age. (Iwantmedia 5/20, http://www.hollywoodreporter.com/hr/content_display/technology/news/e3ic8543054a8a9084dc949c8916b611a54 5/19)

24

You’d be hard pressed to find someone who tries the online streaming radio service Pandora that doesn’t like it. In fact, some users like it so much that they actually ask for ways to pay the company, to make sure it stays alive (something that has been a question mark given the oppressive Internet radio licensing costs). And while there has been a limited subscription version for some time, Pandora has never proactively promoted it. But starting tomorrow it’s taking the freemium model seriously, with the launch of Pandora One. (http://www.techcrunch.com/2009/05/19/pandora-gives-the-freemium-model-a-thumbs-up-with-pandora-one/ 5/19)

pandora one

Remember TotalMusic, the failed music initiative created by Sony BMG and UMG that was built from the start with the goal of serving as Facebook’s music platform (and was ultimately rejected by the social network)? Its assets were recently acquired by Project Playlist, the troubled music streaming startup that just lost its CEO to MySpace last month and has had lawsuits pending from the major record labels since late last year. (http://www.techcrunch.com/2009/05/19/the-record-industrys-failed-totalmusic-project-finds-a-new-home-at-project-playlist/ 5/19)

playlist

A U.S. district judge is ordering YouTube to pay $1.61 million in royalties to the American Society of Composers, Authors and Publishers, the performance rights organization, for streaming music on the video site. YouTube is expected to pay songwriters going forward. (Iwantmedia 5/20, http://www.techdirt.com/articles/20090519/1127454934.shtml 5/19)

Google has released a new version of Reader that’s been tweaked a bit. Google has added a new set of tabs in the trends page called “Friends Trends,” where you can see which friends share the most content and whose shared items you read. (http://www.techcrunch.com/2009/05/19/google-releases-new-version-of-reader/ 5/19)

Friends Google

Following a suit filed by Discovery Communications against Amazon in March alleging infringement on a patent held for e-book technology, Amazon has filed a lawsuit against Discovery alleging infringement on four e-commerce patents held by the company. Discovery has not responded in court to the suits but is in the “process of reviewing those and will respond appropriately in due course.” The Wall Street Journal (5/20)

Looks like Windows Media Center, that hub for video and audio which I’ve never used, is getting full Netflix streaming support. This is good news for those of you running HTPCs with Vista on them — no need for an extra layer or front-end, just open up WMC, enter your info and you’re on your way. (http://www.crunchgear.com/2009/05/20/windows-media-center-gets-netflixd 5/20)

WMC Netflix

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WIRELESS by Marauder

WIRELESS

As a Kindle owner, I love the fact that Amazon released an iPhone app to allow me to continue reading my content even when I don’t have the actual Kindle with me. Of course, the experience of reading on the iPhone’s much smaller and back-lit screen is worse than on the Kindle, but Amazon has made it a bit better with the new update it just rolled out. (http://www.techcrunch.com/2009/05/20/amazon-updates-the-kindle-app-to-be-more-iphone-ified/ 5/20)

Kindle new app

Microsoft says its new My Phone service for Windows Mobile devices is entering the beta test phase. The service will keep the phone continuously synced with data from the user’s cloud service. “If your phone is lost or stolen, or if you upgrade to a new phone, you can easily restore the contacts, calendar appointments, photos, and other information that you stored on My Phone to a compatible new or replacement phone,” the company said. InternetNews.com (5/20) , InformationWeek (5/19)

WeFi, the community-based Wi-Fi network, says it plans to launch an app store for wireless devices this week. The company says the apps will be available on the Symbian S60 mobile phone and will focus on free and paid applications, including video downloads and games. Telephony Online (5/19)

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GAMING by Marauder

GAMING

VoxPop.TV, a site where users can build their own games and make money on them through advertising, is bringing in $1.5 million in a new round of funding led by Hearst Interactive Media. Time Inc.‘s Entertainment Weekly has used VoxPop’s platform to produce quizzes. (Iwantmedia 5/20, http://venturebeat.com/2009/05/19/voxpoptv-lands-15m-for-pop-culture-gaming/ 5/19)

voxpop

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TECHNOLOGY by Marauder
May 20, 2009, 2:43 PM
Filed under: TECHNOLOGY | Tags: , , , , , , ,

TECHNOLOGY

Dell has introduced the Latitude 2100, its first netbook computer designed for students from kindergarten to grade eight. The computer, which starts out at $369, features a 10-inch screen, a sturdy rubberized shell and an anti-microbial keyboard. The Wall Street Journal/The Associated Press (5/19)

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Comcast and the National Football League are reportedly close to a deal that would bring the league’s NFL Network to one of the MSO’s more widely distributed programming tiers. If a deal comes to fruition, it will likely help the NFL network expand its reach. The Wall Street Journal (5/19)

Comcast NFL

Fox Television, the proud home of The Simpsons and Family Guy, is looking for another cartoon franchise to add to its roster. But rather than searching in Hollywood, it is crowdsourcing cartoon ideas on the Web. In a contest hosted on animation site Aniboom, professional and amateur animators alike will be able to submit a two- to four-minute animated video online for a chance at cash prizes and a shot at producing a full-length pilot for TV. (http://www.techcrunch.com/2009/05/18/fox-television-tries-to-crowdsource-cartoons-through-aniboom/ 5/18)

Family Guy Aniboom

MTV tackles a sensitive and controversial subject in its new series, 16 & Pregnant opening June 11 at 10p with six one-hour episodes. The intimate series will follow the lives of pregnant teenagers as they become young parents while juggling relationships, finances, school and other new responsibilities. (Cynopsis 5/19)

Drew Carey, host of The Price Is Right on CBS, made a two-year first-look production agreement with CBS Television Studios involving scripted and non-scripted shows, reports THR. (Cynopsis 5/19)

Drew Carey

News Corp.’s Fox television is unveiling a new schedule aiming to lure more prime-time viewers next season. Two new shows, “Human Target” and “Sons of Tucson,” will begin airing in 2010 to benefit from the added viewers who tune in when the top-rated “American Idol” returns. (Iwantmedia 5/19, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a_85epjtNTNo 5/18)

Time Warner is closing on its acquisition of a 31% interest in Central European Media Enterprises (CME), the Bermuda-based broadcaster founded by cosmetics billionaire Ronald Lauder. CME operates TV channels in countries including Bulgaria, Czech Republic and Romania. (Iwantmedia 5/19, http://finance.yahoo.com/news/Time-Warner-investment-in-CME-apf-15277989.html 5/18)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

A year ago Facebook had super growth around the world, but U.S. growth was flat and we pondered the real value of all these worldwide users. At that time it would have taken Facebook more than four years to catch up to MySpace in the U.S. In January we re-ran the numbers and the trend suggested January 2010. Today that has all dramatically changed – MySpace has 70 million monthly U.S. uniques (Comscore, March 2009), less than they did a year ago. Meanwhile, Facebook has surged to 61 million U.S. users and are adding a few million more every month. (http://www.techcrunch.com/2009/05/18/myspace-is-in-real-trouble-if-these-page-view-declines-dont-reverse/ 5/18)

Myspace

Twitter is developing add-on tools for businesses and professionals, which could create a revenue stream for the microblogging service, says co-founder Biz Stone. Twitter doesn’t plan to pursue advertising, he adds, because it could end up annoying users. (Iwantmedia 5/19, http://www.reuters.com/article/GlobalTechnology09/idUSTRE54H5CP20090518 5/18)

Facebook’s recent redesign makes the social network closely resemble Twitter, according to Twitter creator Jack Dorsey. “We’re definitely flattered because it is moving more into our direction,” he says. “They may get more and more close to what we’re doing.” (Iwantmedia 5/19, http://latimesblogs.latimes.com/technology/2009/05/twitter-jack-dorsey-nielsen.html 5/18)

Twit

Napster has announced its latest relaunch plan, the company’s first since being bought by Best Buy last year. Under the new plan, customers will pay $5 a month for unlimited streaming music and 5 MP3 downloads per month. VentureBeat (5/18) , Reuters (5/18)

If newspapers want to get their online revenue growing, according to media buyers, they need to tie ad rates more closely to results, charge less for ads and provide Web content that readers can’t get at news aggregators. “CPMs have got to be in line with the online marketplace.” (Iwantmedia 5/19, http://www.marketwatch.com/story/newspapers-pressured-to-change-online-ad-approach 5/18)

Disney is opening DisneyStore.com, a new site offering merchandise from its theme parks, as the entertainment group seeks new revenue sources. The site will sell Mickey Mouse ears and other items that were previously only available at Disney parks and resorts. (Iwantmedia 5/19, http://www.reuters.com/article/internetNews/idUSTRE54I0L320090519 5/19)

Disney store

(Below)  That’s like the CEO of Chrysler telling people to not use their cars.  Is this the Bugs Bunny technique?

Google CEO Eric Schmidt, speaking at the University of Pennsylvania’s commencement ceremony in Philadelphia, recommends college graduates to turn off their computers and discover the humanity around them. Economic downturns can be a time for innovation, he says. (Iwantmedia 5/19, http://tech.yahoo.com/news/ap/20090518/ap_on_hi_te/pa_google_penn 5/18)

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