Daily Marauder

BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Football fans flocked to watch the 2009 NFL Draft, with the NFL Network, ESPN and ESPN2 gauging a record 39 million viewers, based on data from Nielsen. This year’s viewership number equates to approximately 2.5 million more tuning in from the previous year and also breaks the 2007 record of 38 million viewers. (Cynopsis 4/28)

Beginning next week, FOX is moving its newer animated comedy Sit Down, Shut Up out from under The Simpsons‘ shadow on Sundays to 7p followed by reruns of American Dad at 730p. The final episodes of King of the Hill’s last season will fill the 830p time period following The Simpsons. (Cynopsis 4/28)

(Below) It’s official.  I’m outside the target demo age range.  Now, I officially feel bad for watching The Hills…

MTV serves up a variety pack of new programming covering different genres such as reality, fashion, sports, comedy, animation as well as a live afternoon show. MTV continues to aim its programming to the millennial generation, those born between 1980-2000, with shows that are “aspirational, escapist and optimistic.” Nine new series join MTV’s lineup. (Cynopsis 4/28)

Despite a strong push by TNT with its coverage of the NBA playoffs, USA Network maintained its dominance in the weekly ratings race among ad-supported cable nets. For the week that ended April 26, USA averaged 3.18 million total viewers; TNT finished with 2.93 million viewers and finished No. 1 in the 18-to-34, 18-to-49 and 25-to-54 demographic groups. Mediaweek (4/28)

The U.S. Supreme Court says that the Federal Communications Commission may penalize even the occasional use of certain expletives on the air. The court’s ruling says the FCC — prompted by Cher’s use of the F-word during a 2002 live broadcast — is justified in fining broadcasters. (http://www.washingtonpost.com/wp-dyn/content/story/2009/04/28/ST2009042801819.html 4/29)

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