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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

USA‘s season premiere of Law & Order: CI and In Plain Sight on Sunday night delivered increases over last season’s average ratings.  L&O:CI averaged 1.9 million A8-49 and 4.6 million total viewers; up by 10% in the demo over last year’s season premiere.  In Plain Sight debuted its second season premiere to 5.1 million total viewers, and 2.3 million A18-49, marking a 25% increase in the demo, over last season’s average. (Cynopsis 4/21)

The premiere of “Natalee Holloway” on the Lifetime Movie Network set a number of ratings and viewership records. The Sunday night premiere attracted 3.2 million total viewers for a 1.8 rating and was the highest-rated telecast among women 18 to 49 on basic cable in the last 12 months, with 1 million viewers and a 2.5 rating in that demographic category. TVWeek.com (4/20)

Despite the economic hard times, a growing percentage of TV viewers worldwide would rather pay for content if it came without advertising, according to a study conducted by Accenture of 14,000 people in 13 countries. The study also showed subscription models remain popular with viewers. “This underscores the recession-resistant nature of subscription models even in today’s tough economic climate,” Accenture’s David Wolf said. Adweek (4/20) , Broadcasting & Cable (4/20)

Less consumer spending will reduce revenue $5 billion in the sectors of subscription TV, mobile services and broadband services, says an In-Stat report. The industry may be able to improve revenue, however, by tapping into consumers’ multitasking tendencies — 33% of males and 25% of females reported that they sometimes used their computers while watching TV. Home Media Magazine (4/20)

Cablevision has announced that it has added 30 high-definition channels, including viewer favorites such as A&E, History, Planet Green, Outdoor Channel and NBA TV. The cable provider is on a mission to offer more than 100 HD channels in its service area by June. CableFAX.com (4/20)

Comcast, as of April 27, will add 27 high-definition channels in the Houston area, including Speed Channel, Cartoon Network, Discovery and ABC Family. The cable firm also announced the addition of 10 standard-definition networks: Reelz Channel, Hallmark Movie Channel, Universal Sports, Ovation, Gran Cine, Mexicanal, Star Plus, Sony, The Filipino Channel and GMA Pinoy. Multichannel News (4/20)

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