Daily Marauder

BROADCAST/CABLE

With 1.86 million viewers Sunday night, Animal Planet’s “River Monsters” increased its audience 39% over last week’s season premiere, becoming the network’s best-performing regularly scheduled prime-time offering ever. “We have a huge success on our hands — or our fins,” said Marjorie Kaplan, president and general manager of Animal Planet Media. Broadcasting & Cable (4/14)

The Monday night premiere of MTV‘s “College Life” attracted an impressive 1.16 million viewers and scored a 1.18 rating with the show’s 12-to-34-year-old demographic target, according to Nielsen’s live-plus-same-day stats. The series, set on the campus of the University of Wisconsin at Madison, is shot entirely by students. Broadcasting & Cable (4/14)

VH1′s season finale of Rock of Love Bus with Bret Michaels last Sunday at 9p posted a season high rating of 2.2 among A18-49 as well as 3.2 million total viewers. (Cynopsis 4/15)

Just in time for the upfront selling season, Bravo has announced that it is developing its first scripted series, “Blueprint” and “30 Under 30,” both of which revolve around up-and-coming Manhattanites. The news comes off a first quarter in which ad revenue at the network rose 21%, according to Lauren Zalaznick, president of NBC Universal‘s women and lifestyle entertainment networks. Adweek (4/14) , TVWeek.com (4/14)

NBC has given Wolf Films the green light for an 11th season of Law & Order: SVU.  With that said, however, the series two major stars – Mariska Hargitay and Christopher Meloni do not have deals in place yet for another season. These two stars are currently paid $350,000 per episode. (Cynopsis 4/15)

Turner’s TBS has ordered 10 episodes of “Neighbors From Hell,” the network’s first attempt at bringing an animated show to its prime-time lineup. The show, which will be produced by 20th Century Fox TV and DreamWorks Animation, will run in tandem with off-network airings of “Family Guy.” Variety (4/14)