Filed under: BROADCAST/CABLE | Tags: Arts, Drama, ER, NBC, Programs, Series finale, Television, Upper East Side
The season and series finale of ER last Thursday night on NBC drew in 16.2 million viewers for the big two hour episode, and a 6.0/16 rating among A18-49, reports Nielsen. These numbers mark ER’s finale as the biggest final episode since the X Files signed off in 2002. (Cynopsis 4/6)
The 9th season premiere of The Ultimate Fighter: US vs. UK on Spike TV last Wednesday drew in its highest M18-49 rating since season #4, and its most watched premier since Season #5, with a 1.8 rating in the demo, and an average audience of 1.8 million viewers. (Cynopsis 4/6)
Slumdog Millionaire’s Anil Kapoor has joined the cast of Fox’s 24 as a regular in the upcoming 8th season. Kapoor will play a Middle Eastern leader who heads up a peacemaking mission in the US. (Cynopsis 4/6)
Bravo on June 16 will make a run at the 18-to-34 demographic with “NYC Prep,” a docu-series about six prep school students on the Upper East Side of Manhattan. Frances Berwick, Bravo’s executive vice president and general manager, said she hoped the series appeals to all ages: “No matter how old the characters are on screen, if they’re relatable they’ll attract an audience that spans several age groups.” Adweek (4/5)
In the next four to six weeks, the cable TV industry will launch its first national advertising campaign that uses the latest in addressable-ad technologies, according to David Verklin, chief executive officer of Canoe. The campaign, details of which still are being worked out, will allow an advertiser to tailor its message based on demographics in the country’s 2,400 cable zones. Multichannel News (4/3) , Reuters (4/3)
Cox Communications has started the second phase in the national rollout of a service called My Primetime, which lets viewers watch prime-time shows on a variety of broadcast and cable TV networks about 12 hours after their original appearance. The cable firm already has introduced My Primetime in eight of its markets, and it is now looking to offer it in an additional 10. TVWeek.com (4/5)
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: CBS, Credit Suisse, Google, Hulu, Sony Pictures, Sony Pictures Entertainment, Vimeo, YouTube
ONLINE SERVICES/INTERACTIVE MEDIA
Information Architects has released the final beta
for the fourth iteration of its awesome Web Trends Map series. This is a great visualization of current Internet trends, and how companies and individuals fit into it. (http://www.techcrunch.com/2009/04/06/great-visualization-web-trends-map-4-final-beta 4/6)
Several questions come to mind straight away…like how is Vimeo ranked higher as a web trend over Hulu? I have some issue with the content of the map but as a conversation starter, it’s quite interesting.
CBS Sports.com wraps up its video coverage of March Madness tonight with live steaming of the championship game on NCAA.com between the MSU Spartans and the UNC Tarheels. Improved latency and a high-quality viewing option helped MMOD improve its reach to nearly 7 million users this year through last Sunday (up 56% from 2008.) Visitors collectively consumed 8.04 million hours of live streaming and audio thus far- up 71% from 2008. (Cynopsis 4/6)
Google’s YouTube could lose $470 million in 2009, according to a report from Credit Suisse. The video-sharing site is estimated to generate $240 million in revenue this year. However, various expenses, especially pricy bandwidth costs, could add up to $711 million. (Iwantmedia 4/6, http://www.webpronews.com/topnews/2009/04/03/analysts-estimate-youtubes-losses-at-470-million-this-year 4/3)
YouTube is said to be in talks to acquire licensing rights to full-length content from Sony Pictures, home of such films as “The International” and “Spider-Man.” Google’s video-sharing site appears to be aiming to become a player in Hollywood as online video is booming. (Iwantmedia 4/6, http://news.cnet.com/8301-1023_3-10212585-93.html 4/6)
YouTube is in negotiations with Sony Pictures to get licensing rights to some of the studio’s movies. “The Professional” is from Sony Pictures and is available at Crackle.com.
(Credit: Crackle.com)

Several Nickelodeon shows and Comedy Central’s “South Park” are being added to the instant streaming service on Netflix. The online movie rental service currently offers MTV Networks properties on DVD and obtained its first digital license from the company last year. (Iwantmedia 4/6, http://www.worldscreen.com/articles/display/20489 4/6)
Google will have to defend itself against a trademark lawsuit over advertisements linked to certain keyword searches, says a new U.S. appeals court ruling. If the court adopted Google’s argument, search engines could use trademarks “in ways designed to deceive.” (Iwantmedia 4/6, http://online.wsj.com/article/SB123878987982287605.html 4/3)
The slow but steady march towards a unified online healthcare management system continues. Google has announced
that it has forged a new partnership with CVS, one of the nation’s largest pharmacy chains, allowing CVS customers to import their full prescription history into Google Health. CVS joins other major pharmacies including Longs Drugs and Walgreens in offering the same functionality, which combined now allow over 100 million Americans to import their medical histories into Google Health, which launched last May. (Iwantmedia 4/6, http://www.techcrunch.com/2009/04/06/cvs-signs-on-with-google-health-to-offer-comprehensive-pharmacy-history 4/6)
Earlier this week, Google finally announced the formation of a new venture arm called Google Ventures
. It is where all smaller-scale venture investments from Google will now originate. (http://www.techcrunch.com/2009/04/04/the-google-ventures-cheat-sheet 4/4)
The Associated Press and its member newspapers will take legal action against Web sites that use newspaper articles without legal permission, the group says, in a clear shot at aggregators like Google. “We can no longer stand by and watch others walk off with our work.” (Iwantmedia 4/6, http://www.nytimes.com/2009/04/07/business/media/07paper.html?_r=1 4/6)
Facebook began testing a SecondLife-style virtual currency system enabling community members to purchase “credits” to put toward virtual gifts and other goodies, per VentureBeat. The service is currently being tested on 15 US college Facebook networks as well as within Facebook’s own company network. (Cynopsis 4/6)
Newspaper company CEOs are said to be planning “private talks” on how to charge for digital content during this week’s Newspaper Association of America convention. Publishers are also expected to discuss whether to demand pay from online aggregators. (Iwantmedia 4/6, http://newsosaur.blogspot.com/2009/04/publishers-zero-in-on-charging-for.html 4/5)
Procter & Gamble will make a bigger push to develop digital media properties for women following the cancellation of its CBS soap opera “Guiding Light,” which it used for decades to peddle soap and household necessities. P&G is “just trying to keep up with the times.” (Iwantmedia 4/6, http://www.smartmoney.com/news/ON/?story=ON-20090403-000824-1525 4/3)
Filed under: WIRELESS | Tags: Apple, Asia, Best Buy, iPhone, RealNetworks, Verizon Wireless, Vodafone, Wal-Mart
Best Buy is joining the ranks of retailers offering Apple’s iPhone without a contract. The device, sans contract, will retail at $599 for the 8GB model and $699 for the 16GB model. Wal-Mart is now the only iPhone retailer that doesn’t offer the device contract-free. Dealerscope (4/6)
Verizon Wireless has said that it will become the first carrier to offer MP3s in an online app market opening Tuesday that will feature other downloadable mobile applications. Relatedly, a new music-download pricing model developed by RealNetworks has jumped from Asia to Spain — with Vodafone as a partner — suggesting it might eventually reach U.S. shores. InformationWeek (4/3) , TWICE (4/3)
Filed under: GAMING | Tags: Apple, Facebook, iPhone, Nintendo, Nintendo DS, Nintendo DSi, Playstation 3, Wii
Sony’s PlayStation 3 console outsold Nintendo’s Wii platform in Japan last month, marking the first time in 16 months the Wii has fallen to second place. Game magazine Enterbrain says Sony moved 146,948 units, while Nintendo sold 99,335. Reuters (4/6)
Despite worries that it would be it hampered by the digital TV delay, Qualcomm‘s live mobile FLO TV service announced expansion of its service to an additional 19 markets around the country, extending FLO TV’s coverage to more than 10 million potential new viewers ahead of the revised June 12 DTV transition date. In all the service covers 68 markets and is sold through AT&T and Verizon Wireless. (Cynopsis 4/2)
Nintendo launched the second redesign of its venerable Nintendo DS portable-gaming platform Sunday. The new Nintendo DSi features a slimmer design, a pair of cameras and a new user interface that will allow users to store games and applications in a manner similar to Apple’s iPhone. Expect to see a push for DSi-exclusive content going forward. San Jose Mercury News (Calif.)/Contra Costa Times (4/5) , Reuters (4/3)
Casual games on social networks such as Facebook are changing how software developers approach game design. Millions of Facebook users have made poker and virtual-pet simulators the site’s top applications, a fact developers attribute to the lure of playing against friends. “The emotional driver for you to play is not the kind of fight or flight emotions which tend to happen between you and the screen on consoles, but the much more powerful emotions of you and your real world friends,” Playfish CEO Kristian Segerstrale says. Financial Times (4/6)
Filed under: TECHNOLOGY | Tags: Android, Google, Personal computer, Philadelphia, T-Mobile, The New York Times Company, University of Warwick, Wi-Fi
The University of Warwick’s Audio Technologies group says it has developed a new kind of speaker that is flat, flexible and only 0.25mm thick. Warwick officials say the speaker panels are cheap to make and could be adapted to fit a variety of interiors where space is in short supply. The first commercial application of the “Flat Flexible Loudspeaker” is due later this year. Pocket-lint.co.uk (4/3)
T-Mobile plans to launch a home phone and a tablet PC in early 2010, according to company documents. Both devices will run on Google‘s Android operating system, which powers the company’s G1 smartphone. The move represents a push by T-Mobile and Google to enter the home-electronics market. The New York Times (4/5)
AT&T announced plans last week to sell a selection of netbooks in Atlanta and Philadelphia with the lowest cash barrier to entry yet. If a subscriber commits to its 2-year $60/mo. netbook plan, they can take home an Acer netbook for just $50 or a mini Dell PC for $100. Both computers can connect to the net via AT&T’s 3G DataConnector network or the company’s Wi-Fi network at Starbucks across the country. (Cynopsis 4/6)
Filed under: MISC
Hollywood is seeking tougher U.S. anti-piracy enforcement following the illegal posting of News Corp.’s summer film “X-Men Origins: Wolverine” on the Internet last week. (Iwantmedia 4/6, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a1shzHtBZ8c0 4/6)






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