Daily Marauder

BROADCAST/CABLE by Marauder

BROADCAST/CABLE

AMC has ordered a third season of “Breaking Bad,” its award-winning drama about a high school chemistry teacher who opens up a crystal-meth lab after finding out he’s terminally ill. The third season of the series, which will be honored with a Peabody Award next month, begins sometime in 2010. Mediaweek (4/2)

Disney Channel on May 2 will premiere “Jonas,” the series spotlighting the musical act Jonas Brothers. But for tween fans who simply can’t wait that long, full-episode previews will be available at Disney Channel on Demand, beginning April 25. TVWeek.com (4/2)

Boston NBC affiliate WHDH plans to air a local newscast instead of Jay Leno‘s new 10 p.m. talk show. The move is prompting a threat from NBC to strip the TV station of its network affiliation. Station owner Ed Ansin says he does not believe Leno’s new show will be successful. (Iwantmedia 4/3, http://news.yahoo.com/s/ap/20090403/ap_en_tv/tv_nbc_affiliate_leno 4/3)

Oxygen likes its bad girls and on the heels of Bad Girls Club‘s third season finale, the network renewed the series for a fourth round. Casting is taking place for the new season from Bunim-Murray Productions. (Cynopsis 4/3)

Share of CBS are up 21% in New York trading after Merrill Lynch analyst Jessica Reif Cohen predicted sales of reruns to cable channels will boost results in the second half of the year. “We do not believe CBS is receiving appropriate credit for its ‘locked-in’ revenue.” (Iwantmedia 4/3, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=agHXPTBTUqIc 4/2)

A panel of experts at the Cable Show on Thursday said that cable needed to take the ethnic market back from providers of satellite television. With new channels and multicultural marketing efforts, Comcast’s David Jensen said: “We have a perfect opportunity to level the playing field with the satellite guys and really to take back the ethnic segment for the first time.” Multichannel News (4/2)

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