Daily Marauder

GAMING

A study commissioned by NeoEdge Networks, a Mountain View, CA-based casual gaming advertising network, says that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of this month, seem to indicate online gaming audiences are more inclined to remember and positively percieve brands who experiment with pre, mid and post-roll video advertisements inside Web-based games. (http://www.techcrunch.com/2009/03/24/study-in-game-video-advertising-trumps-tv-advertising-in-effectiveness/ 3/24)

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