Daily Marauder


Cupcake Social SXSW by Marauder
March 15, 2009, 7:03 PM
Filed under: Feature
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Yummy. Check out their fabulous blog.

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Teach a Man to Fish: Opt in Now by Marauder
March 15, 2009, 2:41 PM
Filed under: Feature
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Really dig this non-profit. Donate $5 online and they give it to an entrepreneur in an emerging country. That entrpreneur then empowers the community by hiring employees and creating new opportunities. Great way to empower countries which so need the help.

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Branded Entertainment Panel SXSW by Marauder
March 15, 2009, 1:28 PM
Filed under: Feature
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Here’s the question of the panel. If a brand sponsors content, is the ultimate product pure and thus "independent"?

If CPM advertising can’t entirely fund content, how do filmmakers work with brands without sacrificing their art?

I think the answer is in selecting brands which match the filmmaker creatively speaking. Additionally, working out the approval process and level of creative intervention seems key.

Finally, are brands responsible for crappy branded content product or is it a combination of filmmaker and brand?

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