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GAMING

Nintendo is in a wait-and-see mode if the DSi takes off before making any firm future plans concerning the Nintendo DS Lite, which could see its production discontinued if the new DS takes off. “We’ll let the market decide,” said Nintendo U.K. General Manager David Yarnton. “We expect some people will upgrade, but we also anticipate that we’ll win over people who were still undecided on DS — the extra features will help convince them. There’s an extra incentive.” Electronista (3/6)

WildTangent and AddictingGames.com are among the casual-game providers reporting strong ad demand, despite the shaky economy. WildTangent is estimating a 56% jump in ad sales for the first quarter, while AddictingGames.com now ranks as MTV Network’s most popular site, with more than 11 million unique monthly users. Mediaweek (3/8)

Starz Media and game publisher Merscom are teaming up to try and generate interest in the new Starz comedy series Party Down and Merscom’s sequel to its “Righteous Kill: The Game” title. DirecTV‘s 101 interactive channel and 5 cable MSO On Demand and online portals are providing sneak peaks to the show as well as a free trial to the Sims-style Party Down causal game beginning March 13. Party Down from creator Rob Thomas (“Veronica Mars,” “Cupid”) premiers on Starz March 20. (Cynopsis 3/9)

Amazon.com is offering shoppers credit for used games they opt to trade in by mail. Consumers who then use that credit to buy games at Amazon.com will receive a 10% purchase discount. The move by the online retailer is already putting pressure on GameStop. Digital Trends (3/6) , CNET (3/6)

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