Filed under: BROADCAST/CABLE | Tags: Arts, Dennis Hopper, Disney Channel, High School Musical, Nickelodeon, Starz, Television, Univision
E! registered more pre-Oscar viewing on its network as 3.2 million total viewers watched its two-hour Live from the Red Carpet show Sunday night at 6p, up 14% from a year ago. The show additionally captured a 2.43 HH rating. (Cynopsis 2/24)
In the ongoing battle for the attention of America’s youth, Nickelodeon has built a business model that, the Viacom network admits, borrows a thing or two from rival Disney Channel, the latest of which was Nickelodeon’s Feb. 16 launch of “Spectacular,” an upbeat musical that resembles Disney’s “High School Musical.” “I think they tapped into a genre that had been sleepy,” said Nickelodeon President Cyma Zarghami. “Now, it’s a genre that is open for everybody.” The New York Times (2/23)
The cast of “Glen Martin DDS,” about an eccentric dentist’s family, which will start on Nick at Nite this summer.
“Crash,” the first original series from Starz, received a new 13-episode order that will make up the series’ second season. The show, which stars Dennis Hopper, will have a new behind-the-scenes creative team in its sophomore outing, and about half of the cast, including Hopper, will remain on board. The Hollywood Reporter (2/23)
Univision’s finale of its novela Fuego en la Sangre (Burning for Revenge) last Friday night at 9p was #1 for the hour with all A18-34 and A18-49 viewers, across all languages. The one-hour conclusion attracted 1.8 million A18-34 viewers, 3.2 million A18-49 viewers and nearly 5.9 million total viewers. (Cynopsis 2/24)
VH1 is developing a reality series that will feature some of the “most compelling female residents” of Aspen, Colo., a representative for the network said. And, according to this report, the show is part of a new programming trend that features conspicuous consumption by the country’s moneyed set. Broadcasting & Cable (2/23)
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Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Academy Award, Apple, Ashton Kutcher, Charlie Rose, Facebook, iPhone, Marc Andreessen, Twitter
ONLINE SERVICES/INTERACTIVE MEDIA
Boosted by a wealth of new interactive features and video content, Disney-managed Oscar.com saw major year-to-year increases on Oscar Sunday, with unique visitors and page views up 57% and 87%, respectively. Users spent an average of 11.63 minutes on the site per visit, a 15% bump from last year. (Cynopsis 2/24)
Not surprisingly Twitter traffic spiked dramatically during the Oscar telecast as users chimed with their two cents about who won or wore what. Stars like Ashton Kutcher kept their fans abreast of the party scene with comments and photos using the TwitPic mobile photo app that allows users to post pics directly from their phones. (Cynopsis 2/24)
(Below) Now here is a company thinking out of the box. This should be a lesson to us all. Stop complaining. Start reinventing and monetizing.
Glam is seeking to make money by editing streams from Twitter. The women’s online publisher launched a widget that lets users tweet their thoughts about this year’s Academy Awards. Glam’s editors edit the stream to make advertisers more comfortable with the tweets. (Iwantmedia 2/24, http://venturebeat.com/2009/02/22/glam-edits-oscars-twitter-feed-and-makes-money 2/22)
Following the success of CNN’s immensely popular Facebook integration during the Inauguration, ABCNews.com is teaming with Twitter and multiplatform news network ABC News Now on a new interactive web venture dubbed “Nightline Now” tonight during President Obama’s State of the Union address. Users will be able to post “tweets” on Twitter as they watch live streaming of the address then see their comments show up simultaneously on ABCNews.com and ABC News Now. (Cynopsis 2/24)
Netscape founder Marc Andreessen announced on Charlie Rose last week that he is creating a VC fund with partner Ben Horowitz to help seed technology companies. Check out the interview to hear Marc’s thinking on the future of the newspaper business (shut down the print editions tomorrow), the patience of Facebook’s monetization strategy and the wonders of devices like the iPhone that get the user interface right. (Cynopsis 2/24)
Rapper star Eminem is suing Universal Music over how much he is entitled to when the world’s largest music company sells his work to third-party distributors, including Apple’s iTunes. At stake is potentially hundreds of millions of dollars from digital downloads. (Iwantmedia 2/24, http://www.thewrap.com/article/1549 2/23)
Welcome to the future, Safari fans, because the Safari 4 beta just hit the download shelves and it’s ready to tear some things up in Tiger and Leopard and even Windows. The download requires the latest security patch (2009-01) but other than that you’re ready to ride. (http://www.crunchgear.com/2009/02/24/safari-4-finally-a-reason-to-come-back 2/24)
Comcast will launch by the end of this year a video-on-demand service that will play out on the Internet. The service reportedly will be called On Demand Online, and Comcast rival Time Warner Cable is mulling a similar new product offering. Reuters (2/23) , Home Media Magazine (2/23)
AOL is launching AOL Classifieds, a site that enables consumers to search through millions of local classifieds listings for every ZIP code in the United States, as well as to post their own ads for free. The site is developed in partnership with classifieds service Oodle. (Iwantmedia 2/24, http://blog.clickz.com/090223-173154.html 2/23)
Yahoo is unveiling several tools to help marketers better target their online ads, as the Internet company tries to win back business during the recession. The services include targeting graphical ads to users who have searched for particular terms in Yahoo’s search engine. (Iwantmedia 2/24, http://online.wsj.com/article/SB123543765554954735.html 2/24)
President Obama has chosen former MPAA lobbyist and current FTC member Jon Leibowitz to serve as the next Chairman of the Federal Trade Commission, reports Bloomberg. The body that reviews mergers and enforces consumer protection laws, the FTC has already warned that it may take a closer look at behavioral targeting practices if the online advertising industry doesn’t successfully establish and adhere to self-regulatory guidelines. Leibowitz himself has been a critic of the industry’s lack of transparency and Byzantine opt-out solutions and has pushed the government to take a stronger tack toward privacy policies. (Cynopsis 2/24)
L.A.-based gossip blog Defamer has been folded into Gawker Media’s N.Y.-based flagship blog Gawker.com as the site’s entertainment column. (Cynopsis 2/24)
In a bid to increase engagement on its website History.com launched its first original web series regaling viewers with “great and telling tales” of unusual tidbits of arcane knowledge from historian Timothy Dickinson. The show, available in snackable ad-supported clips, features crude animation in the Monty Python tradition and is available as an exclusive to the AETN Digital site. (Cynopsis 2/24)
At its annual leadership meeting The IAB announced the release of its final Audience Reach Measurement Guidelines to once and for all to define key industry metrics and foster greater accuracy and reliability of all forms of online audience measurement. The guidelines call for full disclosure of methodology, suggest that audience measurement should be spearheaded by clients not sellers, and call for internal numbers tracked by systems such as Omniture to be excluded from ad contracts. (Cynopsis 2/24)
Microsoft is creating a council of Web companies to help it develop a new advertising platform for publishers. The council will include IAC/InterActiveCorp, Dow Jones Online, New York Times Co., Time Inc. and Viacom. Goals include enhanced targeting and measurement. (Iwantmedia 2/24, http://finance.yahoo.com/news/Microsoft-partners-with-Web-apf-14441309.html 2/23)
The explosion of video on multiple platforms is still a tide in which all boats are rising as video consumption grew during Q4 across all three major platforms – TV, internet and mobile, according to Nielsen‘s just released A2/M2 Three Screen Report. Viewing on television reached a record 151 hours/month. Those who watch video on the internet consumed another 3 hours of online video per month. Mobile video viewers watched nearly 4 hours per month on mobile phones and other devices. (Cynopsis 2/24)
Other highlights of the report include:
- Video viewing on mobile devices and DVRs jumped by the largest margin during the quarter (each about 9% vs. Q3) as 11 million reported viewing video on phones or PDAs and 74 million watched DVR programming
- And while audiences of all ages are watching online video, the trend for younger 18-24 year old viewers – broken out by Nielsen for the first time – suggest a dramatically increased reliance on the internet for video viewing. The demo spent nearly the same amount of time (about 5 hours a month) watching video online as they did watching DVR programming
- Even younger viewers (aged 12-17) watched less video on TV, DVRs and the internet than last quarter but spent almost 6.5 hours a month watching mobile video
- When broken down by gender, females 2+ watched more TV and more online video than by almost 8% points but men consumed almost twice as much video on mobile phones
Overall Usage Number of Users 2+ (in 000′s) – Monthly Reach
4Q08 3Q08 4Q07 % Diff Y/Y
Watching TV in the home 285,313 282,289 281,376 1.4%
Watching Timeshifted TV° 73,934 67,656 53,914 37.1%
Using the internet 161,525 160,070 156,323 3.3%
Watching Video on internet 123,195 120,362 n/a n/a
Using a Mobile Phone 228,920 224,495 n/a n/a
Mobile Subscribers Watching
Video on a Mobile Phone 11,198 10,260 n/a n/a
Source: The Nielsen Company
Monthly Time Spent in Hours: Minutes Per User 2+
4Q08 3Q08 4Q07 % Diff Yr to Yr Absolute Diff Yr to Yr
(4Q08 to 4Q07) (4Q08 to 4Q07)
Watching TV in the home 151:03 140:48 145:49 3.6% 5:13
Watching Timeshifted TV 7:11 6:27 5:24 33.0% 1:47
Using the internet 27:04 27:18 26:08 3.6% 0:56
Watching Video on internet 2:53 2:31 n/a n/a n/a
Mobile Subscribers Watching
Video on a Mobile Phone 3:42 3:37 n/a n/a n/a
Source: The Nielsen Company
Video Audience Composition – Age 4Q 2008
K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On TV 10% 6% 8% 13% 14% 17% 15% 18%
On the Internet 7% 8% 8% 16% 19% 20% 15% 7%
On Mobile Phones n/a 19% 11% 34% 20% 11% 5% 1%
Source: The Nielsen Company
Video Audience Composition – Gender 4Q 2008
F2+ M2+
On TV 53% 47%
On the Internet 54% 46%
On Mobile Phones 37% 63%
Source: The Nielsen Company
Filed under: WIRELESS | Tags: Alltel, Mission Impossible, Mobile Computing, Mobile device, Samsung Group, Samsung Telecommunications, Touchscreen, WIRELESS
Samsung Mobile has figured out a new way to deliver content to mobile devices. A new collaboration with Paramount Digital will preload the Mission Impossible trilogy of films on a 2G microcard, available for free with the purchase of a touchscreen Samsung Drive from Alltel Wireless. Buyers must mail in proof of purchase by April 16 to receive the microcard. (Cynopsis 2/24)
Filed under: GAMING | Tags: Ars Technica, Braid, Games, Microsoft, Video Games, XBox, XBox Live, Xbox Live Gold
Microsoft is offering a new “Deal of the Week” promotion for Xbox Live Gold members. The first deal involves the game “Braid,” which will be sold for the membership equivalent of $10, a third of the usual price. Ars Technica (2/23)
Filed under: TECHNOLOGY | Tags: Amazon Kindle, Apple, Blu-ray Disc, iPhone, Playstation 3, Sony, Steve Jobs, Television
As Amazon’s Kindle 2 e-book reader starts shipping, bookseller Indigo Books & Music on Thursday will launch Shortcovers, an e-book reading program that works on the iPhone, Blackberry and other devices. The service lets users share comments and Twitter while they read. (Iwantmedia 2/24, http://blogs.wsj.com/digits/2009/02/23/kindle-2-arrives-and-so-do-rivals 2/23)
When Muvico opens a 14-screen movie theater this week in Thousand Oaks, Calif., the real star will be Sony products. The theater will use Sony’s 4K SXRD digital projectors, which will get on-screen billing before the show starts, Sony LCD TV screens at the concession stand and PlayStation 3 consoles in the arcade. The New York Times (2/23)
Apple on Wednesday will convene its first annual shareholders’ meeting since Steve Jobs, the company’s iconic leader, took an extended leave of absence for health reasons. The event will give investors an opportunity to question Apple executives about how the company will transition to a Jobs-less future. Bloomberg (2/23)
While the gap between smartphones and netbooks has converged along certain lines, such as system cost and complexity, other, more wide-ranging differences will keep the segments from competing with each other in the short term, according to this analysis. EE Times (2/23)
Blu-ray discs are moving beyond their “early adopter” status and are becoming a mainstream product for top-quality video. According to a study by Futuresource Consulting, U.S. sales of Blu-ray discs topped out at 24 million last year and will reach more than 80 million in 2009. PC Magazine (2/23)
The makers of the latest flat-panel TVs are rolling out a series of technological advances designed to make their sets more eco-friendly. Companies such as Vizio, Funai, Sharp, Samsung, Sony and Panasonic are developing models that reduce power use in a number of ways, including changes in back-screen lighting and complete system shutdown when the TV is off. The Wall Street Journal (2/24)
Looking to offer a sound experience that will match the visual excellence of its Cinema 21:9 TV, Philips is offering a new home-theater sound system that includes the company’s HD AV receiver and a 7.1 speaker system. The package also includes four floor-standing tallboy speakers, two satellite speakers, a center channel and an active subwoofer. Pocket-lint.co.uk (2/23)
