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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

TNT‘s coverage of the NBA All-Star Saturday Night attracted 5.84 million viewers and generated a 3.5 rating, according to fast national data from Nielsen Media Research. TNT set a viewership record with this year’s event, which includes the Sprite Slam Dunk competition. Multichannel News (2/16)

FX has struck a multi-film deal with Paramount Pictures that includes Oscar-nominated “The Curious Case of Benjamin Button” and the upcoming sequel to “Transformers.” “Transformers: Revenge of the Fallen” debuts in theaters this summer, and FX will get the movie in late 2011. Broadcasting & Cable (2/16)

Universal Sports, the network partially owned by NBC Universal, has added almost 19 million homes in 20 markets. The network, now available to 45 million homes, specializes in sports, such as downhill skiing, that are not widely covered in the U.S., but will be a big part of the upcoming Vancouver Olympics. Broadcasting & Cable (2/16)

CBS has ordered up the pilot project Thunder Road, exec produced by McG.  Described as Wipeout in cars, with two teams of drivers on a demolition course. Producing the pilot are Warner Horizon in association with Wonderland, reports THR. (Cynopsis 2/17)

Cartoon Network is developing an animated series that will feature some of the top superheroes in the Marvel Entertainment repertoire. The Turner Networks channel has ordered 26 episodes of “Marvel Super Hero Squad,” which will spotlight the crime-fighting adventures of Captain America, Silver Surfer, Hulk, Wolverine and Iron Man. Variety (2/16)

The transition to all-digital TV signals may be delayed, but the waiting list for coupons to help Americans pay for digital-to-analog converter boxes goes on unabated. According to this report, there is still a wait list for 4 million coupons, which, under current funding parameters, would take the National Telecommunications and Information Administration roughly two months to process. USA TODAY/The Associated Press (2/16)

Comcast investors won stock buybacks and their first dividend in almost a decade last year by putting pressure on CEO Brian Roberts. Now they’re pushing for more. Comcast “has billions in cash and the stock is near an all-time low. Now’s the time to buy back.” (http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aVXIrV2UPqx8 2/17)

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