Filed under: BROADCAST/CABLE
“True Blood,” the HBO series about vampires, has extended its reach. The new deal is designed to bring the blood-letting series to central European countries such as Hungary, Poland, Czech Republic, Slovakia, Bulgaria, Slovenia, Serbia, Croatia, Montenegro, Macedonia and Romania, which includes the Transylvania region. Variety (2/13)
In the past two months, Google has abandoned its efforts to sell newspaper and radio advertising. Will it pull the plug on its initiative to sell television ads, too? A range of companies are also developing technologies “that do a better job” of allowing advertisers to target TV viewers. (Iwantmedia 2/16, http://www.reuters.com/article/reutersEdge/idUSTRE51C6IE20090213 2/13)
(Below) I can’t hate on E! too much as they currently are the home for Chelsea Lately. But, as an open letter to their programming staff, I say simply…SERIOUSLY?!
E! approved a new reality project combining cheerleaders and paranormal investigation, reports THR. Hot Girls in Scary Places, from Go Go Luckey, takes three University of Southern California cheerleader friends and challenges them to stay overnight in a reportedly haunted hospital. The three girls then compete for a $10,000 cash prize. E! will debut the show as a special/backdoor pilot on Friday, March 13th. (Cynopsis 2/16)
ABC is adding a comedy pilot called Funny in Farsi based on a memoir by Firoozeh Dumas about her experiences moving to the U.S. from Iran and growing up in 1970s Newport Beach. (Cynopsis 2/16)
ABC also said yes to an untitled Jeff Strauss comedy from ABC Studios, per THR. This project, written by Strauss, will look at marriage and parenthood from the perspective of three couples. (Cynopsis 2/16)
NBC picked up another untitled comedy project from Justin Adler, Sony and Tantamount, cites THR, about a family of adult siblings. (Cynopsis 2/16)
CBS gave a nod to a comedy pilot titled Good Girls from CBS Paramount and Katalyst about two long-time female friends who want to transform themselves after making mistakes when they were younger. (Cynopsis 2/16)
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