Filed under: GAMING | Tags: Games, Microsoft, Netflix, News-Press, Nintendo, Video game, Wii, XBox
Microsoft is hoping to attract more women to Xbox through a new suite of Xbox Live services, including streaming video, movie rentals from Netflix, shopping and social-networking features. “We’ve sold 20 million consoles to date globally since we launched three years ago,” said Heather Snavely, Microsoft’s director of interactive entertainment business global platforms. “In order to get to the next 20 million, we need to get a new audience of women and teens. We’re going after them in ways that are different than ways we’ve done before.” The News-Press (Fort Myers, Fla.)/Gannett News Service (1/31)
Nintendo reported a drop in profit due to the strong yen (net profit fell 18% to $2.35 billion for the first 9 months of the fiscal year) and issued a dire forecast for the future. The company predicted that the worldwide recession would slacken demand for its industry-leading Wii console and likely lead to its first profit drop in five years. For the fiscal year ending March, Nintendo now expects to sell 26.5 million Wiis for the fiscal year ending March 31, down from an October forecast of 27.5 million in October. The company’s share price dropped more than 12% on the news. (Cynopsis 2/2)
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