Daily Marauder

WIRELESS

NBC.com reported record-breaking traffic to mobile sites in 2008, a year that brought many firsts for the company including streaming full ad-supported episodes on its WAP-based mobile site; interactive SMS applications developed for shows like Heroes and The Biggest Loser; and integration of video on the iPhone 3G. Total mobile page views increased to 31 million for 2008 for NBC, up from one million for the year prior, according to internal Omniture numbers. NBC is planning to launch new iPhone apps for The Office and Heroes later this winter, adding user blogs and advanced commenting.  Mobile integrations are simplified by NBC’s decision to develop in-house mobile publishing platforms to allow NBC.com to simultaneously publish across multiple platforms including online and mobile, and eventually internet connected televisions. (Cynopsis 1/29)

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