Filed under: BROADCAST/CABLE | Tags: CNN, Fox News, Fox News Channel, Leo Burnett, MSNBC, Ronald Reagan, Television, United States
According to Nielsen and based on Live+Same Day data, nearly 37.8 million U.S. viewers tuned in between 10a and 5p to watch inauguration events from a combined total of 17 broadcast and cable networks. This is the most viewers on an inauguration day since Ronald Reagan‘s in 1981 when 41.8 million viewers watched. (Cynopsis 1/22)
From 11a to 2p during the pinnacle of the inauguration coverage Tuesday including the swearing-in ceremony, CNN pulled in the most viewers among the cable news networks with an average of 6.9 million total viewers and 2.8 million A25-54 viewers. FOX News came next with 4.4 million total viewers and 1.3 million A25-54 viewers while MSNBC was third with 2.5 million total viewers and 923,620 A25-54 viewers. (Cynopsis 1/22)
The Sunday night premiere of “The United States of Tara” on Showtime attracted 880,000 viewers. That was better than the debuts of popular Showtime shows such as “Weeds,” “Dexter,” “The Tudors” and “Californication.” The Hollywood Reporter (1/21)
Click on the image below to watch the first episode. I personally can’t wait for the next one. Bravo Showtime.
“Trust Me,” a new series on TNT that debuts next week, features a fictional ad agency named Rothman Greene & Mohr. The interesting part is that during the show the made-up ad shop competes with real agency nameplates such as Leo Burnett and DDB for the right to market actual products, such as Unilever’s Dove line, which is a real sponsor of the TNT series. The New York Times (1/21)
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