Daily Marauder


GAMING by Marauder
January 9, 2009, 12:05 PM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

The soon-to-launch Disney XD brand, which comprises a cable channel and a companion Web site that includes a social network and games, is aimed at the elusive viewing audience of boys ages 6 to 14. The channel is a rebranded version of Toon Disney; programming is expanding to include live-action shows, original movies, music and sports from sister-channel ESPN. Rich Ross, president of Disney Channels Worldwide, said, “We looked at the landscape and feel that girls are being served — if not superserved — and preschoolers are also well-served, but boys really haven’t been.” The Wall Street Journal (1/8)

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