Daily Marauder

GAMING

The soon-to-launch Disney XD brand, which comprises a cable channel and a companion Web site that includes a social network and games, is aimed at the elusive viewing audience of boys ages 6 to 14. The channel is a rebranded version of Toon Disney; programming is expanding to include live-action shows, original movies, music and sports from sister-channel ESPN. Rich Ross, president of Disney Channels Worldwide, said, “We looked at the landscape and feel that girls are being served — if not superserved — and preschoolers are also well-served, but boys really haven’t been.” The Wall Street Journal (1/8)

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (Not published)

Name

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

Notify me of follow-up comments via email.