Daily Marauder

GAMING

Microsoft‘s in game ad unit Massive tried to drum up interest in the video game advertising medium by hosting New York’s first In Game Ad Upfront event yesterday. The biggest news to come from the event is a multi-year deal to serve ads for the newly joined Activision Blizzard (a merger that officially closed on Tuesday to create the industry’s biggest game publisher.) Massive announced two deals, actually. The company signed a multi-year extension to its in-game ad partnership with Activision spanning 18 games and franchises including Guitar Hero: World Tour and the Tony Hawk series. Massive also announced a new tie up to run ads on Blizzard’s websites and Battle.net portal, the online gamer’s first third-party ad deal. Expanded offerings including around-game ads, website sponsorships and other custom advertising opportunities are included in the deal. (Cynopsis 12/4)

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